With the (rapidly) growing increase of mobile traffic to your website, are you serving your customers the best user experience? A website that is not optimized for mobile devices is a website that is not set up for success.
Responsive design allows you to change elements on your page to respond to different screen sizes. It changes the layout of the page based on the device the user happens to be using. This allows you to control the user experience on different devices to give your customers the best website viewability possible.
Take a look at the page you’re on now. If you resize your browser to the size of a mobile phone, you will see the page automatically size itself to your view. This is responsive web design.
Bootstrap is a framework for developing sites in a responsive manner more quickly and efficiently than attempting to code it from start. It is a free package of tools specifically designed for websites and web applications. It is generally composed of interface components that can be taken and arranged on a website to make it responsive to the user.
Bootstrap is a great way to inexpensively move your site to a responsive design without sacrificing a lot of development time. Marcel Digital has extensive experience utilizing Bootstrap in custom solutions as a mobile responsive framework for successful websites.
There are many ways to make your site mobile-friendly to the user, and not all of them are expensive. Certainly if you are considering a website redesign or extensive development, you should incorporate this into your long-term strategy. But small changes can be made to your website using a number of different tools to start addressing your customers’ needs in a timely manner.
Using an experienced development partner that will guide you through these tools will give you the best opportunity for success, but a little digging online and a firm understanding of your customers’ experience should give you the ideas you need to get started.
Mobile is very quickly becoming a primary driving force for website traffic online. Responsive website development creates efficiencies for developers and makes it easier to bring your site to users of all devices without the cost of creating an entirely new (now defunct) mobile website.
Visit our pagespeed tool to find opportunities to enhance your website's usability. Get your website back on track, or verify that you're doing things right!
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.
“Marcel Digital has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.