This data uncovered issues with the current site architecture and product layouts, providing startling evidence that customers couldn’t easily find information. So we rebuilt the Information Architecture to better guide users through the website. This led to new discussions around page layouts and related information, driving a comprehensive outline for the development of the new site.
We now had a strategy in place.
With all of the research and data in-hand, we created ways to simplify the experience and give more control to the visitor. Our team compiled new wireframes for key pages that aligned with these new findings and came up with a whole new solution-forward design and layout.
The design had to work for prospective customers searching for products as well as existing customers looking to build out upcoming projects. Many of these customers accessed the website from remote job sites, so the mobile experience had to cater to their needs as their well.
Our team put together a comprehensive roadmap to capture all of the elements rolling up to the new site build. Through our agile process, we collaborated with the H.B. Fuller team regularly to incorporate feedback and to ensure our solution coincided with their expectations.
After months of planning, hard work, and implementation, the new website launched with accolades from customers and internal team members alike.
The new site experienced increased engagement almost immediately. Downloads of key product information skyrocketed and mobile phone calls increased. Compliments poured in from current customers delighted with the updated mobile experience and improved site speed.