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Chicago SEO Services Company

You deserve a Chicago SEO services partner with a proven track record of results.

Marcel Digital provides top-tier SEO services in Chicago, delivering impactful results through detailed SEO audits, strategic SEO planning, thorough keyword research, and enhanced local SEO optimization. Our approach includes comprehensive content marketing initiatives, continuous SEO consultation, and optimizations for mobile and page speed, among other advanced techniques.

At Marcel, we take a holistic approach to SEO. Our team of Chicago-based SEO experts derive strategies that include technical site optimizations, content creation, and distribution, along with local citation building to enhance your search engine rankings. We collaborate with your marketing and web development teams to develop a clear, actionable roadmap, ensuring all optimizations are implemented efficiently, regardless of your team's size or resource availability.

When you partner with Marcel Digital, you get leading Chicago SEO experts and nationally recognized specialists. You also get access to our entire team of Chicago based digital marketing and web development experts. We personalize every SEO engagement to your specific needs to ensure that we are plugging in where necessary to continually improve your search visibility and overall results. Your success is our success.

Why is Marcel Digital the Best Chicago SEO Company?

The awards speak for themselves. As a recognized leader in the SEO industry, Marcel Digital has earned numerous accolades that underscore our commitment to excellence. We are proud of our achievements including being nominated as a 2024 Top Technical SEO Company in Chicago by Clutch. We’ve also been certified as a Top Service Provider by Upcity and consistently receive high ratings based on Google Reviews.

Not only do we earn accolades for our SEO success, but we also actively support the Chicago community. Marcel Digital contributes regularly to local initiatives, including donations and volunteering with organizations like StreetWise, Catholic Charities, and Erie Neighborhood House, reinforcing our commitment to the Chicago community. Learn about all our Chicago philanthropic initiatives here!

Chicago SEO Services We Offer

Marcel Digital provides full-spectrum SEO services from research to ongoing optimization, keyword tracking to ongoing reporting, and consulting. While every SEO campaign is personalized to your specific needs and goals, we have cultivated an extensive list of proven tactics to maximize your search engine exposure and produce results.

SEO Services & Strategy for Chicago-Based Businesses

Our Chicago SEO experts will develop and execute a comprehensive SEO strategy that not only builds your short-term organic visibility, but continuously builds long-term organic growth. To ensure we are optimizing your website holistically, we create data-driven SEO strategies centered on three pillars:

  • Technical SEO
  • Offsite SEO
  • Content

Each one of these pillars includes a volume of work and resources to optimize, so we create a comprehensive, prioritized roadmap that outlines strategy implementation from soup to nuts. This roadmap then translates directly to our project management tools so tasks are assigned and completed according to priority and milestones. 

B2B SEO for Chicago Companies

While Marcel Digital offers SEO services across various sectors, we possess a deep understanding of the unique challenges and requirements associated with B2B companies. Our expertise in B2B SEO is tailored to address the distinct digital marketing needs of businesses in this sector, recognizing that the strategies for B2B differ significantly from B2C due to longer sales cycles, niche markets, and complex buying processes.

We do not work exclusively with B2B clients, but our extensive experience working with Chicago B2B companies has honed our ability to craft effective, specialized strategies that drive meaningful results. By partnering with Marcel Digital, B2B businesses benefit from our targeted approach that enhances visibility, improves lead quality, and boosts conversion rates, ensuring that their SEO investments deliver substantial business value.

SEO Content Strategy

Marcel Digital develops targeted content strategies to boost SEO visibility and establish topic authority, focusing on engaging the correct readers through vetted target personas. We create diverse content assets tailored to rank in various search results, including featured snippets and Google's Search Generative Experience. 

Our approach ensures that your content not only reaches but resonates with your intended audience, driving meaningful engagement and conversions. Past part of our content strategy, we offer:

  • Transaction-focused keyword research
  • Target persona development
  • Content calendar planning
  • Creative brief research and outlines
  • Content creation
  • Content refreshes
  • Content review, editing and optimization

SEO Audits

Since 2003, Marcel Digital has been executing robust SEO audits that look at over a hundred different facets of your current SEO strategy and performance. Our SEO audits can be a one-time analysis or the first step in an ongoing SEO solution. Regardless of your needs, findings from our audits inform a roadmap and playbook for ongoing SEO strategy and campaigns. 

Our SEO audits cover:

  • Organic rankings & visibility
  • Competitive analysis
  • Analytics check
  • Site architecture
  • Mobile friendliness
  • Page speed
  • Crawl errors
  • Sitemap XML
  • Technical issues
  • Content audit
  • Off-page SEO issues

Local SEO Services for Chicago & Beyond

Local results have all but taken over local searches on the search engines. Marcel Digital creates and executes local SEO strategies that drive results through comprehensive local SEO audits, local SEO strategy creation and execution, managed local listings, Google My Business and Bing Places for Business optimization, and ongoing local SEO maintenance and consulting. We tie all aspects of local SEO together, building more visibility and success overtime.

Our local SEO services include:

  • Google Business optimization
  • Bing Places verification and optimization
  • Local manage citations
  • Localized content development
  • Local keyword tracking & reporting

Technical SEO Services

But with any SEO strategy, you need to make sure the technical foundation of your website is sound. Our team of SEO experts focus on a number of technical SEO best practices such as:

  • Search engine crawling and indexing
  • Schema structured data optimization
  • Increasing site speed
  • Eliminating broken pages
  • Establishing a robust internal linking structure
  • Create and update your XML sitemap
  • Creating and maintaining a secure website
  • Ensure title and meta tags are optimized
  • Optimize your site for mobile-friendliness

Chicago SEO Fun Facts

According to SEMRush:

  • On average, the term “Chicago” is searched 2,000,000 times each month.
  • holds the top search result for “Chicago” followed by Wikipedia.
  • The most common “Chicago” question query is ‘what time is it in Chicago?’ with about 148,500 searches per month.
  • The Chicago Bears are the most frequently searched Chicago sports team. “Chicago Bears’ generates about 2,900,000 million searches per month (Go Bears!).
  • The phrase “Chicago SEO” is searched about 2,700 times per month. 
Headshot of Michael Vedders

We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.

Michael Vedders / Director of Marketing / Bethel University

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Headshot of Rob Dunbar

We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart


SEO Case Studies

Get In Touch


Need an SEO expert to create and execute a customized strategy to drive higher quality traffic and leads to your site? Fill out our form and one of the members of our SEO team will be in touch!