Umbraco is an open-source content management system built on Microsoft’s .NET framework. It is known for its flexibility, strong security, and user-friendly editing experience. Organizations use Umbraco to manage websites, applications, and digital content across multiple channels. Its open architecture allows for custom development, integrations, and scalable enterprise solutions.
Umbraco is the #1 Microsoft open source CMS in the world, and Marcel Digital is the leading Umbraco Certified Platinum Partner in the United States.
Umbraco, also known as "The Friendly CMS", is the leading open-source ASP.NET CMS in the world. It is known for its speed and security, and can be utilized as a traditional CMS or a headless CMS for omni-channel content management. As the premier Umbraco Certified Platinum Partner, we've built, optimized, and maintained hundreds of Umbraco websites to improve both front-end and back-end user experiences. Our team of Umbraco Masters handle all of your Umbraco needs from website design to UX, development to maintenance, and hosting to ongoing maintenance. We are experts in information architecture, user experience (UX), design, development, SEO-supported migrations, and website analytics. When it comes to the Umbraco CMS, we want to build websites that are not only beautiful, but websites that are engaging, searchable, and measurable.
730,000+
Active Websites Worldwide
300+
Add-ons
220,000+
Active Community Members
20
Years of Umbraco CMS
Our Proven Umbraco Development Process
Successful Umbraco development requires clarity, collaboration, and a structured approach. Our team follows a proven process that brings together Umbraco Masters, UX specialists, and digital marketing experts to ensure every project is aligned to your goals.
Discovery and Technical Planning
We begin with stakeholder interviews, content audits, and system reviews to establish requirements. This early strategy work ensures your website supports organizational needs and long-term plans.
Information Architecture and UX Alignment
Our IA and UX teams create intuitive pathways for users and editors. This ensures visitors find what they need quickly and internal teams can manage content with ease.
Custom Development and QA
Our developers follow best practices for clean, scalable, and secure Umbraco builds. Rigorous QA, accessibility reviews, and cross-device testing ensure the site performs reliably.
SEO-Aligned Implementation
Technical SEO and analytics are built into the process. URL structure, schema, redirects, tagging, and measurement setup are handled from day one so your new site is ready to perform.
Launch, Training, and Ongoing Optimization
We guide teams through launch preparation and provide hands-on training in the Umbraco CMS. After launch, we continue to refine performance through monitoring, measurement, and enhancements.
Our Umbraco Development Services
Custom Umbraco Website Development
Our team builds incredible custom Umbraco websites from the ground up. We take time to understand your organization and goals, and create Umbraco sites that are beautiful, conversion-focused, and SEO-friendly.
uSkinned Website Development
If you're utilizing uSkinned with your Umbraco website, our team of uSkinned experts can help you optimize and customize your website. uSkinned websites don't have to be basic. We can upgrade your website with a better editing experience, better visuals, and better user experience.
Umbraco Website Optimization
Get more out of your Umbraco website with analysis and optimization from an expert team. No matter your version of Umbraco, we can optimize to ensure you are getting the most out of your website.
Headless & Omnichannel Development
Umbraco supports flexible headless architectures that deliver content across websites, applications, and other digital touchpoints. We design structured content models and streamlined workflows that keep editing simple while enabling omnichannel delivery. Our team builds headless solutions that integrate cleanly with modern frameworks and support future expansion without rework.
Umbraco Consulting
Have a question about your Umbraco website? Running into issues you can't solve? Our team of Umbraco experts will work directly with your team to understand, solve, and prevent issues on your site so you can worry more about your business and less about your website.
Umbraco Upgrades
Upgrading to the latest Umbraco versions delivers enhanced security, faster performance, and an improved editor experience. Our certified Umbraco developers manage the full upgrade process, from legacy systems to modern LTS releases, covering codebase updates, content migration, and redirect mapping to maintain SEO and analytics integrity. Whether your current version is several releases behind or nearing end-of-life, we’ll plan a smooth path to a stable, fully supported platform.
Umbraco Cloud Hosting
Umbraco Cloud hosting is a powerful, seamless, cost-effective hosting option that works natively with your Umbraco website. Marcel specializes in hosting websites on Umbraco Cloud, and can help you get the most out of all of the features it has to offer.
Integrations & Composable DXP
We connect Umbraco with the systems your organization relies on, including CRM, marketing automation, commerce, and data platforms. Our team handles integration planning, API development, validation, and long-term support to ensure data accuracy and reliable performance. These integrations form the foundation of a scalable composable DXP that supports growth and operational efficiency
Why Choose Marcel Digital as Your Umbraco Agency
Marcel Digital is one of the most experienced Umbraco web development agencies in North America. Our team includes Umbraco Masters, certified developers, UX specialists, and digital strategists who work together throughout every project.
- Platinum Partner Expertise: As a long-standing Umbraco Platinum Partner, we maintain direct communication with Umbraco HQ and stay at the forefront of the platform’s evolution.
- US-Based, In-House Team: All development, strategy, and support work is handled by our in-house Chicago-based team. This ensures consistent quality, fast communication, and accountability.
- Integrated Digital Marketing Capabilities: Our experts in SEO, analytics, and optimization collaborate with our development team to ensure each website supports visibility and performance from day one.
- Experience with Complex, High-Stakes Implementations: We have delivered hundreds of Umbraco builds across industries such as manufacturing, financial services, healthcare, professional services, and complex association or membership organizations.
Umbraco for Enterprise Organizations
We help enterprise teams build Umbraco solutions that support scale, security, and long-term sustainability. Our approach is designed for organizations that manage complex digital ecosystems or operate in regulated industries.
- Enterprise-Grade Hosting and Security: We architect environments that support secure deployments on Umbraco Cloud or Microsoft Azure. Our team configures environments to meet rigorous uptime and compliance requirements.
- Governance and Workflows: We implement user roles, approval flows, and governance practices that support distributed teams and maintain strong editorial oversight.
- Scalable Multi-Site Ecosystems: Many enterprise clients require multi-brand or multi-region websites. Our team builds scalable structures that allow organizations to manage multiple properties through a single Umbraco instance.
Umbraco Development Details
Umbraco Web Development
We are Certified Umbraco Platinum Partners developing award-winning, world-class Umbraco websites that engage and inspire visitors to take action. Our team of Umbraco Masters, usability experts, and SEO professionals collaborate to create a website experience that continually produces more traffic and converts.
Any Umbraco Master and Certified Developer can develop or reskin an Umbraco website, but at Marcel Digital, we take it steps farther. We’ve pioneered a collaborative web development process that integrates our in-house usability, digital marketing, SEO, and business consulting experts to build websites that not only have an immediate impact but also continually grow and scale with your business over time.
Umbraco CMS Support & Maintenance
Marcel Digital offers customized Umbraco CMS support and maintenance solutions to keep your website running optimally at all times.
Our support and maintenance packages include:
- Daily database & core backups
- Umbraco version upgrades as they happen
- 24/7 uptime monitoring
- Ongoing training for new features & capabilities
- Guaranteed response and resolution times
- Site speed optimization
As a Certified Umbraco Platinum Partner that staffs Umbraco Masters, Developers, and Professionals in-house, you can be sure that your website is always in the hands of recognized Umbraco experts and supported by our suite of best-in-class tools.
Technical Performance & Security Standards
Our development standards prioritize speed, stability, and protection across every Umbraco implementation. We optimize code structure, caching, and media handling to support fast load times, and follow WCAG 2.1 AA guidelines to ensure accessibility for all users. Our team applies secure development practices, dependency reviews, and environment hardening throughout the project lifecycle, supported by CI/CD workflows that reduce deployment risk and maintain consistent code quality. This approach provides a reliable technical foundation for organizations that require long-term performance and security.
Umbraco Website Hosting
We host Umbraco websites in a number of ways, but the majority of our clients host on Umbraco Cloud and Microsoft Azure. We are proud to maintain an uptime of 99.999%, which means more time spent on initiatives that matter rather than worrying about your website showing to your customers. It also means your team will be able to deliver more content, landing pages, and resources as quickly as you need them. Umbraco Cloud will even automate many security patches and updates, simplifying your experience even further. You gotta love that extra Umbraco support.
CMS Migration to Umbraco
Moving to Umbraco shouldn't be a hassle. Our team of experts handle your Umbraco migration from start to finish, complete with an expertly executed SEO and analytics strategy. No matter your current CMS setup, our team of Umbraco Masters will migrate your website to Umbraco with ease. We will also provide you with thorough training in the Umbraco CMS. We want you to love Umbraco, and we'll make sure you do.
Umbraco Commerce
Turn your Umbraco website into an e-commerce solution seamlessly with Umbraco Commerce. This solution easily integrates with Umbraco to give you a full suite of online commerce tools, so you can start selling to your customers with a powerful, easy-to-use and easy-to-manage platform.
Umbraco Digital Marketing Services
At Marcel Digital, we go beyond simply building and maintaining Umbraco websites. Our digital marketing and optimization experts create custom digital solutions to drive more traffic to your website and to ensure they convert at a higher rate. Umbraco CMS is also a composable DXP, so it can be completely integrated with your existing MarTech tools. Learn more about our digital marketing & web development services.
Why Umbraco?
There Is No License Fee
Umbraco does not have an annual license fee and is also Open Source which allows full ownership of the product at no cost.
It Can Be Customized To Your Needs
Umbraco is highly customizable. It has a slew of powerful out-of-the-box features, but is also easy to customize to your specific needs.
You Don’t Have to Compromise Design
Umbraco is extremely flexible. Custom designs can be implemented with ease, allowing more flexibility in layout and design.
The User Interface Is Friendly
From an end user perspective, Umbraco’s back office is intuitive and easy-to-use. Editors can have as little or as much control as you allow.
It’s a Powerful Addition to a Composable DXP
The Umbraco CMS is a best-in-class CMS that can be combined with other best-in-class tools to create a Digital Experience Platform that is second to none.
It's Headless & Omni-Channel
Umbraco can be utilized as a Headless CMS to easily and effectively manage your content on multiple channels. From your website to mobile apps to email, Umbraco can provide a true omni-channel experience for your team.
Frequently Asked Questions about Umbraco Development
What is included in Umbraco development services?
Umbraco development services typically include strategy, UX design, custom development, integrations, performance optimization, and ongoing support. At Marcel Digital, our work also includes SEO-aligned implementation, measurement setup, and long-term platform maintenance.
When should I upgrade my Umbraco website?
You should upgrade when your current version is nearing end of life, when performance and security requirements increase, or when your team needs access to newer editor tools. Modern Umbraco LTS releases offer better speed, stronger security, and improved integration capabilities.
Can you migrate my website from another CMS to Umbraco?
Yes. We migrate websites from platforms such as WordPress, Sitecore, Drupal, and custom .NET systems. Our process includes content migration, redirect mapping, analytics continuity, and quality assurance to ensure a clean and accurate transition.
Do you support enterprise and multi-site Umbraco environments?
Yes. We design and maintain enterprise-scale Umbraco implementations, including multi-brand and multi-region website ecosystems. Our team supports advanced workflows, compliance requirements, and scalable hosting environments.
What does headless Umbraco mean for my organization?
A headless Umbraco build allows your team to manage content in one place and deliver it to websites, applications, kiosks, or other digital channels. It improves flexibility and supports modern front-end frameworks while keeping editing workflows simple.
Can you integrate Umbraco with our CRM or marketing automation tools?
Yes. We specialize in integrating Umbraco with platforms such as Salesforce, Marketo, Pardot, NetSuite, HubSpot, and custom APIs. Each integration is validated for accuracy, reliability, and long-term maintainability.
SEE OUR WORK
Web Dev Case Studies
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet / Director, Web Strategy / Absolute Software
Marcel was an excellent thought partner in the evaluation process as we considered major changes to our systems and website. They were willing to engage on many concerns and worries we had approaching the project. Thanks to their help, we felt confident that our concerns could be planned for, and that we had selected the right system for the changes we wanted to make. Their subject matter expertise and client care were exactly what we had hoped for.
Ray Fast / Director, Travel Experience / PerkSpot
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz / Dir. of Global Marketing / Worldpoint
I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner.
Dave Hamilton / Creative Director / StreetWise
We are very pleased with the Umbraco website developed by Marcel Digital. Their Umbraco Master's transparent development process and attention to detail resulted in a beautiful website that has made a tremendous impact on our digital marketing efforts. They continue to be a valued partner and one we recommend without hesitation.
Mauricio Caneda / Sr. Vice President, Chief Information Officer & Director of Operations / Generali USA
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher / Director of Sales and Marketing / Precision Medical
Marcel has been a great a partner in our journey into the 21st century. They helped us to build a beautiful and functional Umbraco website, and have been there to help support us anytime a crisis arises. The increase in quality of leads was immediately recognized and anytime there was a change in lead flow our Marcel team was immediately there to offer suggestions and help us stay updated. We truly view Marcel as an extension of our team.
Megan Patterson / International Operations Manager / Arbour Group
The overall experience of working with the Marcel team is outstanding. They have built a team of all-stars who are easy to communicate with and execute ideas effectively.
Andrew Barta / VP of Partner Relations / Umbraco HQ
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