Social media ads are meant to engage with an audience that is already engaging.
Our social ads experts develop a comprehensive strategy composed of audience research, landing page optimization, and engaging creative development to ensure you’re engaging with the right audience on the right platforms.
If you’re looking for a cost-effective advertising strategy that immediately builds your brand awareness and drives both traffic and conversions to your website, social media advertising is one of your best options. At an average of $3 per thousand impressions, it is far more cost effective than traditional advertising and allows you to target specific audiences with incredible detail and precision.
Our social media advertising experts will work with your team to develop a comprehensive social media advertising strategy and take advantage of the latest tools and technology for ongoing optimizations. We develop a comprehensive audience targeting strategy along with engaging creative and landing page optimization to ensure you are not only targeting the right audience, but also optimizing the user’s experience from start to finish.
Our social team is certified across multiple platforms including Facebook, Instagram, and Twitter, as well as Google Analytics and Google Data Studio. Our teams regularly collaborate, integrating analytics, design, and UX to ensure a seamless user experience that is engaging and meaningful.
Our Social Media Advertising Services
Whether your goals are to capture leads, drive sales, or simply build brand awareness, our experts will develop a strategy that leverages social media platforms to target your users with the right ad copy and content. We’ve worked and developed strategies for all social media platforms, including:
Facebook is by far the most popular social media platform in the world. With over 2 billion active users and an abundance of data collected, Facebook allows you to target audiences based on their location, age, gender, education, connections, behaviors, interests, and a whole lot more. Because of the many targeting options available, it’s great for both B2B and B2C businesses and is a great way to target audiences of all types.
If you’re a B2B business looking to attract, inform, and convert decision makers at specific businesses or in specific industries, LinkedIn is for you. LinkedIn gives you the ability to target users based on company name, job title, industry, interests, and more. It gives you the ability to nail down target audiences for specific goals to reach appropriate decision makers and stakeholders.
You can also set up ad campaigns for specific purposes such as attracting talent through job postings and sales.
Instagram is a great way to reach similar audiences from Facebook with additional engaging media types. Instagram gives you the ability to create videos and images that will capture and engage the eyes of users as they scroll through their news feed. We’ll work with your team to create visually stunning ads that promote engagement, build your brand awareness and drive more traffic and conversions to your website.
Conversations happen fast on Twitter. The advertising platform can be a great way to participate in conversations happening right now in a more targeted way. Twitter is a great social media platform for both brand awareness and lead generation campaigns. Whether you’re a B2B or B2C business, you can create text, photo, and video ads that concisely and quickly get messaging in front of the target audiences and segments that matter most to your business.
Our Social Media Advertising Process
Since 2006 when Facebook first introduced advertising on its platform, Marcel Digital has been helping businesses of all sizes create and execute highly successful social media advertising campaigns that achieve or exceed their business goals. We’ve developed a comprehensive process over the management of hundreds of campaigns and improved as new technology and techniques become available.
Our proprietary process includes:
Target Audience Research
We will work closely with your team to learn more about your customers and prospects, who they are, what types of content they are looking for, and what copy engages them most. We will then execute a social media advertising campaign that leverages the platforms they frequent most, engaging them either directly on the platform or driving them to relevant information on your website.
We believe in data-driven decision-making and strategy. We’ll ensure that your marketing dollars are utilized across the social media platforms and channels that your target audiences frequent most, providing efficiency and ensuring tangible ROI across platforms.
Ad Copy & Landing Page Development
A campaign is only successful if ad copy, landing pages, and content are optimized to attract and convert your target audiences. Our experts will work with your marketing and design teams to develop highly targeted, engaging ads that inspire your audience to take action. We will also work with your team to develop landing pages that match the user’s expectations and drive them to convert.
Monitoring and Optimizations
The more your campaign runs, the more data we have to make decisions. Our experts continually monitor and optimize your campaigns to ensure all ads and content are meeting the needs of your audience. Our data will also present opportunities and roadblocks that should be addressed for maximum ROI.
Our team provides both education and reporting to ensure that we are providing you with the “so what?” behind our data. We continually report on the performance of your campaigns, and even provide access to our work management software so you can see our task workflow. We’ll give you the data behind our results, but also explain what the results mean and how it impacts your campaign.
The Benefits of Social Media Advertising
Build Brand Awareness & Thought Leadership
Social media advertising is a great way to build awareness for your brand’s name and introduce you to highly qualified prospective customers. It is also a great way to distribute content and build your brand as a thought leader in your industry. The more your audience engages on social media, the more your brand should develop a comprehensive strategy that utilizes all of the tools and ad types available to engage your audience.
Laser Focused Targeting
Social media advertising gives you the ability to target audiences with incredible precision unlike any other digital media platform. The amount of data collected, the size of the audience, and the numerous targeting options ensure that your ads and content are getting right eyes at the right time. Social media advertising gives you full targeting control of your campaign so you can hyper focus your efforts and remain efficient with your marketing dollars.
At an average of a $3 investment per one thousand impressions, social media advertising remains a low cost effective strategy to help you build brand awareness, distribute content, and drive quality leads from the platforms your audiences are using most.
With large audiences and incredible targeting capabilities, social media advertising gives you the most bang for your buck when distributing content and driving leads from target audiences. Our time tested social media advertising strategy and process will ensure that your campaigns are always optimized for success.
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz / Dir. of Global Marketing / Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet / Director, Web Strategy / Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher / Director of Sales and Marketing / Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar / Marketing Manager / Lightmart
We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. The Marcel team knows how to work with more involved stakeholders and is very attentive to their requests. And we can count on them to bring us fresh ideas as search trends develop. I am always impressed with their desire to try new approaches and maximize the time they spend on our accounts. We’re looking forward to a creative and productive year with them.
Mark Donahue / Digital Strategy Manager / Rush University Medical Center
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