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Marcel Office Chicago

Google Analytics Consulting

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90% of Google Analytics instances are providing marketing teams inaccurate data

We’re a Google Analytics Certified Partner that audits, implements, and optimizes your Google Analytics instance for long term success.

Marcel Digital ensures you’re not part of this 90% by conducting thorough Google Analytics and Google Tag Manager audits, creating custom solution designs based on your business needs, providing ongoing Google Analytics consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.

Clean, accurate data is at the center of every digital strategy Marcel Digital touches. Every single employee at Marcel Digital is Google Analytics and Google Tag Manager Certified, renewing their certification every year. As an agency, we are one of the original Google Analytics Certified Partners. This means we get early access to the newest features and capabilities available in Google Analytics, giving you a leg up on the competition. 

We know Google Analytics setup and management can be daunting at first and that you’ve got better things to do, like run and grow your business - let us handle the hard, constantly moving parts of making sure the data you’re getting gets you there.

STRATEGY

All of our Google Analytics consulting and management services start with discovery and research. Whether you have an existing Google Analytics implementation or don’t (good thing you found us!) we manually audit and map your website to ensure that all important pages, actions, and conversion points are accounted for so they can be tracked properly. From there, we begin prioritizing what steps need to be taken from an implementation standpoint to make sure that all data that’s collected is accurate, clean, up to date, and most importantly, consistently correct.

IMPLEMENTATION

After our strategy phase we dive into implementing the priority items from our Google Analytics audit to ensure that data from this point on is relevant, and actionable for any ongoing digital marketing strategy or campaign. Without relevant and appropriate data we can’t create and execute strategy, so it’s imperative that Google Analytics is setup properly and integrated with the business tools you trust to run your business.

We ensure that all:

  • Google Analytics and Tag Manager snippets are installed
  • Traffic is being tracked properly
  • Internal IPs are being filtered
  • Event and goal tracking is setup and correct
  • Attribution is accounted for and tracked
  • Business tools are integrated correctly with GA and GTM

OPTIMIZATION + REPORTING

As all digital strategies and campaigns evolve, so does the need to ensure data is correct and continuously giving full scope to opportunities. We regularly audit your Google Analytics and setup automated alerts to tell us if there’s any issue with your Google Analytics implementation. We also provide ongoing monthly reporting meetings to help you understand how our digital strategies are performing, what we’ve learned in that month, and what it means for ongoing strategy.

In addition we take Google Analytics reporting steps further with Google Data Studio and Google 360! Take a look to unlock the true power of Google’s Marketing Platform.

TRAINING

Of course we want you to be a part of the process and feel empowered by data as well. The Google Analytics experts at Marcel Digital also offer on and offsite training sessions in Google Analytics to help you and your team learn the ins and outs of Google Analytics, and how it can be leveraged internally to make data driven business decisions.

We’ll train you on it all:

  • What is Google Analytics
  • Who your users are
  • Where they come from
  • What they do on your site
  • How to analyze an immense amount of data in GA
  • How to find conversion opportunities

Get In Touch

Ready to take your Google Analytics data analysis and reporting to the next level? We'd love to help - just fill out the form and our team will be in touch!