What We Do

Conversion Rate Optimization

Is your current site not producing the levels of conversion you are expecting? Our unique scientific methodology incorporates key aspects like A/B and multivariate testing, but goes beyond.

Search Engine Optimization

Marcel has been a search pioneer since its inception. We have been through every algorithm change and have evolved our services at the pace of the Internet.

Website Development

We build websites with SEO in mind and equipped with full Google Analytics installations – making your new website the center of anything to come.


As a Google Analytics Certified Partner, our team specializes in both implementing the code and analyzing data using Google Analytics and Google Tag Manager.

Paid Search

Paid search marketing has become increasingly complex, with an increasing number of tools that can be manipulated to improve your results.


Increase in organic search traffic
Increase increase in organic sessions
Increase in overall lead submissions
Increase in program page "Request More Info" submissions
Increase in mobile site conversions
Increase in organic revenue
Increase in paid search leads
Increase in overall lead submissions
Decrease in cost per acquisition
Increase in ROI
Increase in overall site conversion rate
Increase in organic revenue
Increase in organic revenue
Increase in overall revenue
Increase in organic leads

Our Certifications

If you like what you see, let's work together.

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From our Blog

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How to Prioritize Your Website Testing
Jan 11, 2017

When starting a Conversion Rate Optimization (CRO) campaign, it’s easy to want to test as many ideas as you can think of. The idea of increasing your conversions, leads, and revenue, all prove to be

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How to Target Audiences in Paid Search
Jan 4, 2017

There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic

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5 Lessons We've Learned from Conversion Rate Optimization
Dec 28, 2016

When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you

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3 Google Analytics Reports to Pay Attention to for Healthcare
Dec 20, 2016

You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be; you need…

Marcel Digital - Chicago Digital Agency

A digital agency located in the River North neighborhood of Chicago, IL.

Marcel Digital
445 W Erie St, Suite 200
Chicago, IL 60654 USA

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