We bring transparency to your digital universe by . . .
Linking Your Digital Marketing Strategy to Results
Analytics Driven
As an original Google Certified Analytics Partner, all of our work has analytics baked in. We live and breathe the data that informs our digital marketing strategies. Data drives everything we do.
Cross-Channel Collaboration
Our teams are integrated because your marketing strategies are interconnected. From process docs to workflow software to seating, we operate as one to offer marketing teams a unique experience.
Strategy & Execution
Digital marketing strategy starts at the introduction and continues through assessment, developing further through kickoff, finalized before launch, and refined every quarter based on goals.
From Digital Strategy to Execution
We're a Digital Marketing Agency That Gets Results
Absolute
300%
Savings of internal development resourcing
We moved Absolute to the Umbraco CMS, saving them time and budget for internal web development resources.
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LennoxPROs
476%
Increase in return on advertising spend (ROAS)
We built a paid search campaign that drove more revenue through targeted ad copy and placements.
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Herbalife
114%
Increase in page engagement and load times
We created an events portal for Herbalife distributors, leading to increased engagement, & faster load times.
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Kellogg's
75%
Decrease in support costs
We created a portal for employees to find answers to commonly asked questions and quickly add requests for new hardware/software, decreasing support center calls.
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HUB International Ontario
133%
Increase in overall lead submissions
We designed and built a user focused website for HUB Ontario that led to huge increases in overall traffic and lead submissions to the website.
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HB Fuller
128%
Increase in page engagement
We developed a fast, product focused website that targeted specific customer types. Our work lead to a 128% increase in overall page engagement and increased page speeds.
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Rush University
63%
Increase in program page "Request More Information" submissions
We used best-in-class heatmapping and analytics software to create new homepage layouts that lead to increases in overall program information requests to Rush University in Chicago.
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WorldPoint
153%
Increase in keyword visibility
We increased WorldPoint's organic visibility and rankings for key healthcare training products using indepth analysis and our strategic SEO roadmap.
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SA Ignite
400%
Increase in conversion rate
We used our proprietary website optimization and testing process to revamp SA Ignite's landing pages, increasing overall form submissions and leads.
“ Marcel Digital does an excellent job on planning out important project work toward proper goals, while still being flexible to help/jump-in on other issues as well. I can't recommend them enough. “
Brian Bourke
SEKO Logistics, Chief Growth Officer
“ Our engagement and partnership has only grown as they've delivered for us time and again, improving UX and improving conversions on our website. Would recommend to any B2B company looking for assistance. “
Mark Donahue
Rush University, Manager, Digital Marketing
“ We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. “
Richard Goldman
Competiscan, Founder & CEO
“ Simply put - they provide fantastic services and are fantastic people. “
Eileen Lamm
HUB International, Senior Account Executive
“ I would highly recommend Marcel Digital as they are reliable. We have a great relationship with them and I have learned quite a bit over the years of my working with them. “
Jennifer Tarulis
International Foodservice Manufacturers Association, Chief Financial Officer
“ Amazing experience! Marcel heard our needs, understood the user experience, and challenged us to think and implement a great new website focused on the user. “
Michael Vedders
Bethel University, Vice President of Enrollment and Marketing
“ We've been with Marcel Digital for 8 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants. “
Marie Mahoney
Rush University Medical Center, Director of Web & Marketing Communications
“ Marcel Digital helped our site migration move along smoothly and continue to provide direction to increase our results. “
Dave Hamilton
StreetWise, Creative Director
“ I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner. “
Sid Bala
alligatorTek, Entrepreneur
“ Marcel Digital led the charge for us optimizing a web visitor's user experience. The team was able to suggest changes that increased our conversions and helped us uncover multiple opportunities to improve interactions and engagements on the site. “
Mike Schmidt
401 Labs, Owner
“ The team is very hands on and accommodating to what we requested of them. When the project changed, they went with it and I wasn’t nickeled and dimed like many of agencies. I felt like we were actually partners. “
Dan Arriola
Inktel, President
“ I wish they offered more services so we could expand the partnership. Their customer service and CEO were great to work with, and we got great results. “
Leo Cole
Cole Wire, President
“ Marcel Digital is very easy to work with. I feel they are attentive to my requests, their support is excellent, and their attention to detail makes it easy to communicate with the team. “
Julie Youngquist
StreetWise, CEO
“ The Marcel team was outstanding. They listened to our needs, became a strategic thought partner, executed the technical and design that exceeded our expectations and managed the project to meet our timeline. We now have a site that is easy to manage and when we have other questions or ideas, the team is more than willing to talk with us. They were great to work with. And continue to be great to work with. “
Frank Riordan
DMC, Inc, Founder & CEO
“ Marcel Digital helped DMC revamp our SEO/SEM efforts and allowed us to significantly increase our marketing results from our website. From start to finish, they were a pleasure to work with. “
Nate Hart
Competiscan, Senior Vice President, Operations
“ The work was top quality and Marcel has a great work environment and culture. This was apparent in the excellent deliverables we received. “
“ Great personal attention agency and in-depth knowledge of Google Analytics and the numbers that drive a business. “
Amanda Emery
Envista Forensics, Director of Strategic Marketing
“ Working with an Umbraco developer like Marcel Digital has helped us tremendously because of their knowledge and quick turnaround. They have great processes in place to get us what we need quickly and confidently. “
Check Out Our Blog
We love talking all things digital marketing and development
Digital Marketing
Marcel Digital Volunteers with Chicago Help Initiative
May 5, 2022
Web Design
8 Signs It's Time for a Website Redesign
May 4, 2022
Web Development
Website Development Process: A Step-by-Step Guide
March 24, 2022
Analytics
Google Announces GA4 Is Coming Faster Than You Think
March 21, 2022
Conversion Rate Optimization
How to Build a Website That Converts
February 14, 2022
Awards
Marcel Digital Wins IMA Outstanding Achievement Award
300%
