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We Help Businesses Build & Execute World-Class Digital Marketing Strategies

How We Do It

We bring transparency to your digital universe by . . .

Linking Your Digital Marketing Strategy to Results

Analytics Driven

As an original Google Certified Analytics Partner, all of our work has analytics baked in. We live and breathe the data that informs our digital marketing strategies. Data drives everything we do.

Cross-Channel Collaboration

Our teams are integrated because your marketing strategies are interconnected. From process docs to workflow software to seating, we operate as one to offer marketing teams a unique experience.

Strategy & Execution

Digital marketing strategy starts at the introduction and continues through assessment, developing further through kickoff, finalized before launch, and refined every quarter based on goals.

From Digital Strategy to Execution

We're a Digital Marketing Agency That Gets Results

Absolute

300%

Savings of internal development resourcing

We moved Absolute to the Umbraco CMS, saving them time and budget for internal web development resources.

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LennoxPROs

476%

Increase in return on advertising spend (ROAS)

We built a paid search campaign that drove more revenue through targeted ad copy and placements.

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Herbalife

114%

Increase in page engagement and load times

We created an events portal for Herbalife distributors, leading to increased engagement, & faster load times.

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Kellogg's

75%

Decrease in support costs

We created a portal for employees to find answers to commonly asked questions and quickly add requests for new hardware/software, decreasing support center calls.

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HUB International Ontario

133%

Increase in overall lead submissions

We designed and built a user focused website for HUB Ontario that led to huge increases in overall traffic and lead submissions to the website.

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HB Fuller

128%

Increase in page engagement

We developed a fast, product focused website that targeted specific customer types. Our work lead to a 128% increase in overall page engagement and increased page speeds.

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Rush University

63%

Increase in program page "Request More Information" submissions

We used best-in-class heatmapping and analytics software to create new homepage layouts that lead to increases in overall program information requests to Rush University in Chicago.

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WorldPoint

153%

Increase in keyword visibility

We increased WorldPoint's organic visibility and rankings for key healthcare training products using indepth analysis and our strategic SEO roadmap.

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SA Ignite

400%

Increase in conversion rate

We used our proprietary website optimization and testing process to revamp SA Ignite's landing pages, increasing overall form submissions and leads.

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Dozens of Case Studies

Michael Duquet

Absolute, Director of Web Strategy

“ Marcel Digital does an excellent job on planning out important project work toward proper goals, while still being flexible to help/jump-in on other issues as well. I can't recommend them enough. “

Mark Donahue

Rush University, Manager, Digital Marketing

“ We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. “

Dave Hamilton

StreetWise, Creative Director

“ I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner. “

Marie Mahoney

Rush University Medical Center, Director of Web & Marketing Communications

“ Marcel Digital helped our site migration move along smoothly and continue to provide direction to increase our results. “

Eileen Lamm

HUB International, Senior Account Executive

“ I would highly recommend Marcel Digital as they are reliable. We have a great relationship with them and I have learned quite a bit over the years of my working with them. “

Dan Arriola

Inktel, President

“ I wish they offered more services so we could expand the partnership. Their customer service and CEO were great to work with, and we got great results. “

Leo Cole

Cole Wire, President

“ Marcel Digital is very easy to work with. I feel they are attentive to my requests, their support is excellent, and their attention to detail makes it easy to communicate with the team. “

Julie Youngquist

StreetWise, CEO

“ The Marcel team was outstanding. They listened to our needs, became a strategic thought partner, executed the technical and design that exceeded our expectations and managed the project to meet our timeline. We now have a site that is easy to manage and when we have other questions or ideas, the team is more than willing to talk with us. They were great to work with. And continue to be great to work with. “