Integrated Marketing & Development Services

It starts with strategy.

The digital marketing world is interconnected. Being successful starts and evolves with an integrated digital strategy. Without Google Analytics, your digital marketing & internet marketing efforts have no clear measure of success or ROI. Without a clean, fast, intuitive website that renders properly across multiple devices, visitors won’t engage and convert to maximum potential. Without constant website and campaign testing, you’ll waste budget while sacrificing opportunities for conversions and revenue.

The bottom line is: it’s imperative your digital strategy includes a comprehensive and integrated approach, leveraging multiple digital marketing services & internet marketing solutions, while remaining flexible to an ever-evolving digital landscape.

Search Engine Optimization (SEO)

SEO isn’t just about ranking - it’s about being found by the right audience. At Marcel Digital, we design SEO strategies that align with your business goals and drive long-term traffic growth. We use the latest tools and techniques to enhance your website’s visibility and performance across search engines.

Paid Media

Your business needs qualified leads and we help you find them. With targeted paid media campaigns on platforms like Google Ads, LinkedIn, and Facebook, we attract your ideal customers and drive them to your site. Our approach is centered around ROI, ensuring that every dollar spent generates measurable value.

Web Development

Your website is the foundation of your digital strategy. We specialize in building custom websites using the Umbraco CMS - a flexible, scalable platform that allows for a seamless user experience and easy content management. From the initial planning phase to ongoing maintenance, we ensure your website evolves with your business needs.

Google Analytics & Data Strategy

The power of digital lies in the data. Our team is certified in Google Analytics, providing you with actionable insights to optimize your digital strategies. From setting up advanced tracking to creating custom reports, we ensure you understand the numbers behind the actions so you can make smarter business decisions.

Content Marketing

Great content drives engagement. We create compelling content that speaks directly to your audience - nurturing leads and positioning your business as an industry thought leader. Whether through blogs, whitepapers, case studies, or video content, we ensure your message resonates and adds value at every touchpoint in the buyer’s journey.

Conversion Rate Optimization (CRO)

The ultimate goal of any digital strategy is to convert visitors into customers. We conduct A/B tests, user behavior analysis, and optimization strategies to ensure your website’s conversion rate is always improving. With conversion-focused design, we make every click count.

It's all

integrated.

At Marcel Digital, our digital marketing services and strategies aren’t siloed. Our teams are cross-trained, constantly collaborating, and integrated through process. Our Dev team works with our SEO team to publish website changes. Our SEO team and paid team share data to discover opportunities and risk. Our Analytics team works with our Conversion Rate Optimization team to compile data and analyze results. Our UX experts collaborate with our developers and content marketing teams to build websites that better attract, inform, and convert. We build custom integrated internet marketing strategies that are focused on one thing: the success of your business’ digital goals.

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