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Website Design Company

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Websites designed by Marcel Digital result in an average conversion rate increase of 52%

We use a data-driven, user-friendly approach to web design, focused on driving engagement and conversions.

  Hotjar Founding Partner

The website design experts at Marcel Digital have been dreaming up custom websites since 2003, focused on true to brand experiences that convert your most coveted website visitors. 

We design easy to use websites that are SEO friendly, responsive, and engagement-driven. We utilize data to inform the design of your new website, using tools like Google Analytics, Hotjar, and Google Optimize to analyze engagement and identify solutions for a better user experience. We’ll work with your team to create a vision for your new website that’s catered to your website users. Our team will then create wireframe layouts of your pages and develop a design strategy to bring your website to life. We collaborate closely with your team through each stage of the process to ensure our team is bringing your vision to life. We’ll also utilize analytics to measure the performance of your website post launch.

Our web design team collaborates with our digital marketing and web development teams to ensure our designs are achieving your vision. Our team of development experts ensure your design is fast, SEO friendly, and responsive, using the latest UX best practices to deliver beautiful, user focused websites across all platforms and devices. Our team of ConversionXL Certified UX experts guarantee our websites are easy to use and convert users. Our team of SEO Moz Oracles ensure your website design meets search engine best practices, including mobile-friendliness and page speed ranking factors.

Our Website Design Services

Building a new website can be a rewarding, challenging, and exciting experience. Our website design experts collaborate closely with your team to create a website that speaks to your business needs, inspiring action from your prospects and your target audiences. Anyone can create a good looking website. You need a partner that can create an incredible experience that inspires engagement and action. All of our website designs are produced with one goal in mind: getting you results.


Custom Web Design

Our team of web designers, digital marketers, and web developers will work with your team to create a custom, user-friendly web design with clear branding and messaging that attracts, informs, and converts your target audiences.

Our custom web design strategy includes:

  • Discovery
  • Strategy
  • Design
  • Development
  • Testing
  • Implementation
  • Measuring


User Focused Web Design

All of our designs focus on the most important aspect of your website: the needs of your customers. When we create a website design, we first focus on your audience, what they are looking for, how they use the website, and how we can convert them once on the website. We will also include them in on the testing and feedback process if possible to identify possible roadblocks and opportunities. 

Our user focused web design process includes:

  • A clear vision of your users and their intent
  • Information architecture strategy
  • User journey strategy
  • Stringent design testing and feedback
  • Ongoing heat, screen, and click mapping, along with session videos to track engagement from real users


Mobile-Friendly Design

It’s more important than ever your website loads quickly on all devices, especially mobile. In fact, it’s so important that Google and other search engines are now using site speed as a ranking factor. At Marcel Digital, we prioritize mobile design to ensure you’re not only meeting search engine best practices, but also the needs of your users on mobile devices.

When it comes to mobile design, we ensure your website is:

  • Responsive across multiple devices
  • Simple and easy to use
  • Loading and rendering fast
  • Lacking distractions
  • Prioritized in calls to action and content
  • AMP optimized


Conversion Focused

What good is a website if it’s not converting site visitors? The web design experts at Marcel Digital focus on aligning your business goals and target audiences through rigorous research and user testing, leading to higher levels of engagement and conversions. We’ll also test your website’s design with real users to ensure all designs and layouts result in more leads and conversions.

Our conversion focused design inspires:

  • Driving more sales and leads
  • User focused content
  • Optimized and tested user experience
  • Prioritized calls to action and content


SEO Optimized Web Design

With Google and other major search engines putting so much emphasis on the structure and usability of your website, our web development, design, and SEO expert teams collaborate to ensure your web design meets search engine best practices.

SEO items we consider when creating a website design:

  • Mobile-friendliness
  • Site speed
  • Minimal code
  • Simplified layouts
  • Usability
  • Information architecture
  • URL structure
  • Image optimization

In fact, we’re one of the only web design agencies in the country that prioritize SEO when designing a website. We want to build a website that is both beautiful and optimized for search engines. A great looking website is only a great looking website to the people who can find it.

Get In Touch

Looking for a web design partner to drive more engagement and conversions on your new or current website? We take an integrated approach to web design, letting data and real users to boost your business goals. Give us a shout - we're standing by and ready to hear how we can help bring your vision to life.