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We use a data-driven, user-friendly approach to web design, focused on driving engagement and conversions.

The website design experts at Marcel Digital have been dreaming up custom websites since 2003, focused on true to brand experiences that convert your most coveted website visitors. 

We design easy to use websites that are SEO friendly, responsive, and engagement-driven. We utilize data to inform the design of your new website, using tools like Google Analytics, Hotjar, and Google Optimize to analyze engagement and identify solutions for a better user experience. We’ll work with your team to create a vision for your new website that’s catered to your website users. Our team will then create wireframe layouts of your pages and develop a design strategy to bring your website to life. We collaborate closely with your team through each stage of the process to ensure our team is bringing your vision to life. We’ll also utilize analytics to measure the performance of your website post launch.

Our web design team collaborates with our digital marketing and web development teams to ensure our designs are achieving your vision. Our team of development experts ensure your design is fast, SEO friendly, and responsive, using the latest UX best practices to deliver beautiful, user focused websites across all platforms and devices. Our team of ConversionXL Certified UX experts guarantee our websites are easy to use and convert users. Our team of SEO Moz Oracles ensure your website design meets search engine best practices, including mobile-friendliness and page speed ranking factors.

Our Website Design Services

Building a new website can be a rewarding, challenging, and exciting experience. Our website design experts collaborate closely with your team to create a website that speaks to your business needs, inspiring action from your prospects and your target audiences. Anyone can create a good looking website. You need a partner that can create an incredible experience that inspires engagement and action. All of our website designs are produced with one goal in mind: getting you results.

Custom Web Design

Our team of web designers, digital marketers, and web developers will work with your team to create a custom, user-friendly web design with clear branding and messaging that attracts, informs, and converts your target audiences.


Our custom web design strategy includes:

  • Discovery
  • Strategy
  • Design
  • Development
  • Testing
  • Implementation
  • Measuring

User Focused Web Design

All of our designs focus on the most important aspect of your website: the needs of your customers. When we create a website design, we first focus on your audience, what they are looking for, how they use the website, and how we can convert them once on the website. We will also include them in on the testing and feedback process if possible to identify possible roadblocks and opportunities. 


Our user focused web design process includes:

  • A clear vision of your users and their intent
  • Information architecture strategy
  • User journey strategy
  • Stringent design testing and feedback
  • Ongoing heat, screen, and click mapping, along with session videos to track engagement from real users

Mobile-Friendly Design

It’s more important than ever your website loads quickly on all devices, especially mobile. In fact, it’s so important that Google and other search engines are now using site speed as a ranking factor. At Marcel Digital, we prioritize mobile design to ensure you’re not only meeting search engine best practices, but also the needs of your users on mobile devices.


When it comes to mobile design, we ensure your website is:

  • Responsive across multiple devices
  • Simple and easy to use
  • Loading and rendering fast
  • Lacking distractions
  • Prioritized in calls to action and content
  • AMP optimized

Conversion Focused

What good is a website if it’s not converting site visitors? The web design experts at Marcel Digital focus on aligning your business goals and target audiences through rigorous research and user testing, leading to higher levels of engagement and conversions. We’ll also test your website’s design with real users to ensure all designs and layouts result in more leads and conversions.


Our conversion focused design inspires:

  • Driving more sales and leads
  • User focused content
  • Optimized and tested user experience
  • Prioritized calls to action and content

SEO Optimized Web Design

With Google and other major search engines putting so much emphasis on the structure and usability of your website, our web development, design, and SEO expert teams collaborate to ensure your web design meets search engine best practices.


SEO items we consider when creating a website design:

  • Mobile-friendliness
  • Site speed
  • Minimal code
  • Simplified layouts
  • Usability
  • Information architecture
  • URL structure
  • Image optimization

In fact, we’re one of the only web design agencies in the country that prioritize SEO when designing a website. We want to build a website that is both beautiful and optimized for search engines. A great looking website is only a great looking website to the people who can find it.

Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Ray Fast

Marcel was an excellent thought partner in the evaluation process as we considered major changes to our systems and website. They were willing to engage on many concerns and worries we had approaching the project. Thanks to their help, we felt confident that our concerns could be planned for, and that we had selected the right system for the changes we wanted to make. Their subject matter expertise and client care were exactly what we had hoped for.

Ray Fast / Director, Travel Experience / PerkSpot

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Dave Hamilton

I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner.

Dave Hamilton / Creative Director / StreetWise

Headshot of Mauricio Caneda

We are very pleased with the Umbraco website developed by Marcel Digital. Their Umbraco Master's transparent development process and attention to detail resulted in a beautiful website that has made a tremendous impact on our digital marketing efforts. They continue to be a valued partner and one we recommend without hesitation.

Mauricio Caneda / Sr. Vice President, Chief Information Officer & Director of Operations / Generali USA

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Megan Patterson at Arbour Group

Marcel has been a great a partner in our journey into the 21st century. They helped us to build a beautiful and functional Umbraco website, and have been there to help support us anytime a crisis arises. The increase in quality of leads was immediately recognized and anytime there was a change in lead flow our Marcel team was immediately there to offer suggestions and help us stay updated. We truly view Marcel as an extension of our team.

Megan Patterson / International Operations Manager / Arbour Group

Headshot of Andrew Barta

The overall experience of working with the Marcel team is outstanding. They have built a team of all-stars who are easy to communicate with and execute ideas effectively.

Andrew Barta / VP of Partner Relations / Umbraco HQ


Web Dev Case Studies

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