Digital Marketing Blog

3 Common Conversion Optimization Mistakes

Wednesday February 15, 2017
One of the greatest gifts you can give to your website and business is Conversion Rate Optimization, otherwise known as CRO. Conversion Rate Optimization, when implemented correctly and having a clear

7 Signs You Need a New Website

Thursday January 26, 2017
Telling a client or business they need a new website is a lot like telling a parent their child is ugly. It’s an extension of them, they’re attached, and they have absolutely every right to be. But, looking at your website with a good and honest eye could do real wonders for your brand...

A Quick, Easy Web Development Process

Wednesday January 18, 2017
Developing a website is an exciting time in your business’s history, but it can also be a stressful time if the proper steps are not taking to ensure a quality product is being created.

How to Prioritize Your Website Testing

Wednesday January 11, 2017
When starting a Conversion Rate Optimization (CRO) campaign, it’s easy to want to test as many ideas as you can think of. The idea of increasing your conversions, leads, and revenue, all prove to be

How to Target Audiences in Paid Search

Wednesday January 4, 2017
There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic

5 Lessons We've Learned from Conversion Rate Optimization

Wednesday December 28, 2016
When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you

3 Google Analytics Reports to Pay Attention to for Healthcare

Tuesday December 20, 2016
You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be; you need

We Are Now a Google Tag Manager Certified Partner

Thursday November 17, 2016
Marcel Digital is proud to announce that we are now a Google Tag Manager Certified Partner in the Google Tag Manager Certification Program.As a Google Partner, Marcel Digital has long been committed

5 Tips for Setting Up Google Tag Manager

Thursday November 10, 2016
As a certified partner, Google Tag Manager is a very powerful tool we love here at Marcel. From the hundreds of containers we’ve set up and managed, we’ve learned quite a bit on the correct way to

Chicago Umbraco Meetup October 2016 Recap

Tuesday November 1, 2016
We recently had the pleasure of hosting the October 2016 Chicago Umbraco Meetup at the amazing 1871 space in Merchandise Mart. Knowledge was gained, pizza was eaten, and beer was drank, but most of all, it was awesome to get everyone in the same room for a fruitful discussion of our love for Umbraco.
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A digital agency located in the River North neighborhood of Chicago, IL.

Marcel Digital
445 W Erie St, Suite 200
Chicago, IL 60654 USA

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