If your goal is to increase your web page conversion rate, engage in the practice of Conversion Rate Optimization (CRO). There is a science and art to becoming a CRO expert. Take a close look at these
If there is one thing that web developers hate, it’s being asked to do tedious tasks over and over again. If there is one thing that marketers and content editors hate, it’s waiting on the completion
Google Analytics is a great way to analyze your traffic at a high level, but you can take this data a level deeper to quickly zero in on specific pieces of marketing materials and assets to see their performance and engagement. One way to do this is to leverage UTM tagging for links in your marketing efforts.
Since 2010, Marcel Digital has been developing and maintaining websites of all sizes on Umbraco. We trust it so much to help us build beautiful websites that we decided to become leaders in the
Every business owner knows that high engagement with their website translates as happier customers and more sales. But what about our web design influences whether or not we see higher levels of engagement, or worse, none?
In the modern economy, content marketing is key. Shoppers are bombarded with ads on a daily basis, leading them to tune out traditional marketing. Content lets you break through this noise, capture audience, and give real insights.
There’s no doubt about it that users and search engines are both putting higher expectations on website owners to provide a top-notch mobile experience, and for good reason. Here's how you make it happen on Umbraco!
The digital age has created a consumer landscape completely different from its counterpart of the past, and marketing tactics that fail to recognize this are doomed to fail miserably. Here's what you need to focus on to increase lead generation through your website in 2018 and beyond.