Digital Marketing & Web Development Insights

How to Create Kick-Ass Landing Pages in Umbraco

Tuesday March 19, 2019
2019-03-19) You put a lot of effort into landing pages, because you have traffic coming from your paid ads, you have referral traffic coming from your backlinks and partner pages, and you also have traffic coming

How to Fix Google Analytics Mistakes for Healthcare

Thursday March 14, 2019
2019-03-14) Google Analytics is just as useful in healthcare as it is in any other industry. However, over the years we've seen that most (if not all) healthcare implementations are done incorrectly. Here's what we've seen most.

What to Do With Your Old Blog Posts

Thursday March 7, 2019
2019-03-07) There was a time about 15 years ago when keywords were king, and everyone in the corporate world was rushing to jump on the blog bandwagon. Because the main strategy in those days was to use

How to Optimize the Power of Google My Business Listings

Wednesday February 27, 2019
2019-02-27) Google My Business (GMB) was launched in 2014, designed by Google to give business owners more control regarding what shows up in search results when someone searches for their business name. Here's how you optimize it.

Umbraco 8 Has Been Released!

Tuesday February 26, 2019
2019-02-26) Big things are happening in 2019 and today, Tuesday, February 26th, is no different. It's with much excitement and pride that we announce our dear friends and partners at Umbraco have finally released Umbraco 8!

How Long Should My Blog Post Be?

Tuesday February 19, 2019
2019-02-19) You have an idea for a blog post that you know will resonate well with your target audience. You’re excited about the idea and have started to create an outline for the blog. But how long should it be?

Google Analytics 360 Suite: Do I Need It?

Monday February 18, 2019
2019-02-18) If you work in the digital marketplace, you've undoubtedly heard a lot about Google Analytics 360. In this post, we break down what kind of businesses might need it.

Welcome to the New Moz Domain Authority 2.0

Tuesday February 5, 2019
2019-02-05) By now you've no doubt heard about Domain Authority, a key performance indicator from Moz that predicts the search performance of a website. For years, professional SEOs and digital marketing experts

How to Get Rich Snippets

Friday February 1, 2019
2019-02-01) You’ve probably heard of rich snippets if you’ve done any kind of SEO research. So what is a rich snippet exactly? And more importantly, how do you get them?

7 PPC Strategies for 2019

Monday January 28, 2019
2019-01-28) If your past PPC campaigns have produced less than stellar results, it’s time to tackle it from another angle. There are all kinds of proven strategies for PPC that you could be trying out but aren’t.