Digital Marketing Blog

How to Find Customer Pain Points on Your Website

Thursday March 9, 2017
2017-03-09) Beyond finding out what tests to run first, it’s important that you get more insights as to where the actual pain points are for your customers. Always remember that while there may be ideas or

5 Tips for Healthcare & Medical SEO

Thursday March 2, 2017
2017-03-02) When it comes to the ever changing digital marketing landscape, Search Engine Optimization is still, while often underutilized, an extremely powerful marketing tool. This is especially true in the healthcare and medical industry.

3 Common Conversion Optimization Mistakes

Wednesday February 15, 2017
2017-02-15) One of the greatest gifts you can give to your website and business is Conversion Rate Optimization, otherwise known as CRO. Conversion Rate Optimization, when implemented correctly and having a clear

7 Signs You Need a New Website

Thursday January 26, 2017
2017-01-26) Telling a client or business they need a new website is a lot like telling a parent their child is ugly. It’s an extension of them, they’re attached, and they have absolutely every right to be. But, looking at your website with a good and honest eye could do real wonders for your brand...

A Quick, Easy Web Development Process

Wednesday January 18, 2017
2017-01-18) Developing a website is an exciting time in your business’s history, but it can also be a stressful time if the proper steps are not taking to ensure a quality product is being created.

How to Prioritize Your Website Testing

Wednesday January 11, 2017
2017-01-11) When starting a Conversion Rate Optimization (CRO) campaign, it’s easy to want to test as many ideas as you can think of. The idea of increasing your conversions, leads, and revenue, all prove to be

How to Target Audiences in Paid Search

Wednesday January 4, 2017
2017-01-04) There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic

5 Lessons We've Learned from Conversion Rate Optimization

Wednesday December 28, 2016
2016-12-28) When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you

3 Google Analytics Reports to Pay Attention to for Healthcare

Tuesday December 20, 2016
2016-12-20) You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be; you need

We Are Now a Google Tag Manager Certified Partner

Thursday November 17, 2016
2016-11-17) Marcel Digital is proud to announce that we are now a Google Tag Manager Certified Partner in the Google Tag Manager Certification Program.As a Google Partner, Marcel Digital has long been committed