One of the greatest gifts you can give to your website and business is Conversion Rate Optimization, otherwise known as CRO. Conversion Rate Optimization, when implemented correctly and having a clear
Telling a client or business they need a new website is a lot like telling a parent their child is ugly. It’s an extension of them, they’re attached, and they have absolutely every right to be. But, looking at your website with a good and honest eye could do real wonders for your brand...
When starting a Conversion Rate Optimization (CRO) campaign, it’s easy to want to test as many ideas as you can think of. The idea of increasing your conversions, leads, and revenue, all prove to be
There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic
When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you
You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be; you need
Marcel Digital is proud to announce that we are now a Google Tag Manager Certified Partner in the Google Tag Manager Certification Program.As a Google Partner, Marcel Digital has long been committed
As a certified partner, Google Tag Manager is a very powerful tool we love here at Marcel. From the hundreds of containers we’ve set up and managed, we’ve learned quite a bit on the correct way to
We recently had the pleasure of hosting the October 2016 Chicago Umbraco Meetup at the amazing 1871 space in Merchandise Mart. Knowledge was gained, pizza was eaten, and beer was drank, but most of all, it was awesome to get everyone in the same room for a fruitful discussion of our love for Umbraco.