Digital Marketing & Web Development Insights

10 Traits of Awesome Conversion & Website Testing Experts

Tuesday September 18, 2018
2018-09-18) If your goal is to increase your web page conversion rate, engage in the practice of Conversion Rate Optimization (CRO). There is a science and art to becoming a CRO expert. Take a close look at these

How to Use Content Templates in Umbraco

Tuesday September 11, 2018
2018-09-11) If there is one thing that web developers hate, it’s being asked to do tedious tasks over and over again. If there is one thing that marketers and content editors hate, it’s waiting on the completion

What Is URL Tagging & How Do I Do It?

Thursday September 6, 2018
2018-09-06) Google Analytics is a great way to analyze your traffic at a high level, but you can take this data a level deeper to quickly zero in on specific pieces of marketing materials and assets to see their performance and engagement. One way to do this is to leverage UTM tagging for links in your marketing efforts.

Everything You Need to Know About the Umbraco CMS

Thursday August 23, 2018
2018-08-23) Since 2010, Marcel Digital has been developing and maintaining websites of all sizes on Umbraco. We trust it so much to help us build beautiful websites that we decided to become leaders in the

Is Your Web Design Doing More Harm Than Good?

Tuesday August 21, 2018
2018-08-21) Every business owner knows that high engagement with their website translates as happier customers and more sales. But what about our web design influences whether or not we see higher levels of engagement, or worse, none?

How to Create Valuable User-Focused Content

Tuesday August 7, 2018
2018-08-07) In the modern economy, content marketing is key. Shoppers are bombarded with ads on a daily basis, leading them to tune out traditional marketing. Content lets you break through this noise, capture audience, and give real insights.

Make Your Umbraco Website Even More Mobile-Friendly​

Tuesday July 31, 2018
2018-07-31) There’s no doubt about it that users and search engines are both putting higher expectations on website owners to provide a top-notch mobile experience, and for good reason. Here's how you make it happen on Umbraco!

How to Turn Your Web Data Into Actionable Metrics

Wednesday July 25, 2018
2018-07-25) You have Google Analytics installed on your website and now you have a wealth of data at your fingertips. But how do you make taht data actionable?

5 Paid Content Distribution Strategies You Need Now

Monday July 23, 2018
2018-07-23) Does your marketing strategy utilize all the avenues available to you? Paid content options are always changing and increasing. Here are five of the top content distribution options.

5 Ways to Increase Lead Generation

Monday April 30, 2018
2018-04-30) The digital age has created a consumer landscape completely different from its counterpart of the past, and marketing tactics that fail to recognize this are doomed to fail miserably. Here's what you need to focus on to increase lead generation through your website in 2018 and beyond.