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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Optimizing Product Feeds for AI Overviews, LLMs, and Google Merchant Center
Product feeds have long been the engine behind Google Shopping and various paid media campaigns but they’re now playing a much bigger role in how customers discover, evaluate, and interact with products.
Giving Back: Volunteering with Project C.U.R.E.
As part of Marcel Digital’s ongoing commitment to giving back, our team recently spent the day volunteering at Project C.U.R.E.’s warehouse in Woodridge, IL.
Demand Generation vs. Lead Generation in B2B Digital Marketing
In B2B marketing, few debates are as persistent, or as misunderstood, as the one between demand generation and lead generation.
AEO vs AIO: What Marketers Need to Know About AI-Driven Search
Search behavior is evolving. People are no longer just typing keywords into a search bar.
What Zero-Click Search Means for B2B Brands
For B2B marketers, organic search has long been one of the most effective and consistent channels for reaching high-value prospects.
The Future of Paid Ads in AI Assistants Like ChatGPT
The rise of AI chat platforms is changing how users interact with digital content. Tools like Bing Copilot and Perplexity AI are already experimenting with ad placements, and ChatGPT will likely follow.
Is Your Website Invisible to ChatGPT? Cloudflare Might Be the Reason
As artificial intelligence reshapes how users search for and engage with information online, B2B marketers are increasingly focused on visibility within AI-driven environments.
Choosing Between AI Agents and Chatbots for Your B2B Needs
Digital experiences are evolving rapidly, and B2B organizations are under pressure to deliver faster, smarter, and more human-like interactions.
Marcel Digital’s 4th Annual Company Retreat in Lake Geneva
Last week, the Marcel Digital team came together for our 4th annual company retreat at the historic Maxwell Mansion in beautiful Lake Geneva, Wisconsin!
Google’s AI Overview Is Rewriting the Rules of Paid Search: Are You Ready?
Google’s AI Overview isn’t just a visual refresh, it’s a structural overhaul of how search works.
Umbraco Codegarden 2025 Recap
This year’s Codegarden conference in Odense, Denmark was nothing short of extraordinary and Marcel Digital had reason to celebrate in a big way.
What to Know Before Replacing OneTrust with a New Consent Platform
Over the past year, a growing number of organizations have begun reassessing their consent management strategy after significant changes to OneTrust’s pricing model.
Celebrating Four Years of Growth: Welcoming Our 2025 Marketing Associate
Marcel Digital’s Marketing Associate Program is now entering its fourth year, and we couldn’t be more proud of how far it’s come.
