Search Engine Optimization (SEO), by definition, is the process of enhancing your website using search engine best practices as guidelines for success. This includes ensuring your website provides a solid user experience and is free from major errors and technical issues.
Additionally, websites are specifically designed to provide users with valuable information. Whether they are meant to sell products directly to consumers or to inform users about your services, websites are the gateway between you and visitors seeking to absorb your information. Optimizing your website would not be possible without creating strong, unique content on a regular basis to keep customers both informed and coming back for more.
It’s no secret that optimizing your website for the search engines has shifted dramatically over the past couple of years. SEO has always included both on-site and off-site tactics meant to enhance the authority of your website and increase your search engine rankings.
However, recent shifts in the way that search engines rank websites have placed more emphasis on the overall user experience of your website and the content you are providing your customers rather than simply the number of links pointing back to your website.
This means that the way optimization is viewed now is more closely related to how an actual user would rank a group of websites rather than a computer.
Marcel Digital believes in adapting to the latest search engine best practices. Data should and will drive all decisions for any SEO campaign to ensure that internal teams are working in tandem with your goals.
While the goal of any SEO campaign is to positively affect search engine rankings, Marcel Digital believes in focusing specifically on your identified business goals to implement a strategy tailored directly to you.
Because of these shifts, the first step to any SEO campaign begins – and is driven by – a complete website audit. This process is meant to uncover any current or underlying issues with your website and give the team a roadmap for success. It is meant to:
The website audit is the first step to ensuring your website is bulletproof. A well-structured, well-organized website is the key to success for any SEO campaign.
As with any online marketing tactic, an SEO campaign is driven by data from testing and web analytics. Analyzing data specific to your business goals allows technical teams to make necessary adjustments on an on-going basis.
SEO is continuing to change and will continue to change. The key to success is having a partner who is able to keep up with the latest changes in the environment and fluidly implement a strategy that meshes with your desired outcomes.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.Broadway In Chicago
“Marcel Media presented and delivered a strategic plan that improved the user experience (on our website). The re-design makes it easier for clients and prospects to engage with Hub and find the information they need.”HUB International
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.Doral Michigan Avenue
“Marcel Media has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”Rush University Medical Center
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.Frank Lynn & Associates, Inc.