Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO), by definition, is the process of enhancing your website using search engine best practices as guidelines for success. This includes ensuring your website provides a solid user experience and is free from major errors and technical issues.

Additionally, websites are specifically designed to provide users with valuable information. Whether they are meant to sell products directly to consumers or to inform users about your services, websites are the gateway between you and visitors seeking to absorb your information. Optimizing your website would not be possible without creating strong, unique content on a regular basis to keep customers both informed and coming back for more.


A Brief History

It’s no secret that optimizing your website for the search engines has shifted dramatically over the past couple of years. SEO has always included both on-site and off-site tactics meant to enhance the authority of your website and increase your search engine rankings.

However, recent shifts in the way that search engines rank websites have placed more emphasis on the overall user experience of your website and the content you are providing your customers rather than simply the number of links pointing back to your website.

This means that the way optimization is viewed now is more closely related to how an actual user would rank a group of websites rather than a computer.


Our Philosophy

Marcel Digital believes in adapting to the latest search engine best practices. Data should and will drive all decisions for any SEO campaign to ensure that internal teams are working in tandem with your goals.

While the goal of any SEO campaign is to positively affect search engine rankings, Marcel Digital believes in focusing specifically on your identified business goals to implement a strategy tailored directly to you.


SEO Audit

Because of these shifts, the first step to any SEO campaign begins – and is driven by – a complete website audit. This process is meant to uncover any current or underlying issues with your website and give the team a roadmap for success. It is meant to:

  • Identify technical and usability issues
  • Analyze compliance with search engine best practices
  • Outline a strategy for success based on modular recommendations

The website audit is the first step to ensuring your website is bulletproof. A well-structured, well-organized website is the key to success for any SEO campaign.


Testing and Outcomes

As with any online marketing tactic, an SEO campaign is driven by data from testing and web analytics. Analyzing data specific to your business goals allows technical teams to make necessary adjustments on an on-going basis.

SEO is continuing to change and will continue to change. The key to success is having a partner who is able to keep up with the latest changes in the environment and fluidly implement a strategy that meshes with your desired outcomes.

Having trouble reaching your organic goals?



Increase in organic search traffic
Increase increase in organic sessions
Increase in organic revenue
Increase in organic revenue
Increase in organic leads

If you like what you see, let's work together.

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What Our Customers Think

Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.

Matt Rudnick Residential Loan Centers of America

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

Sarna B. Lee Gold Dust Partners

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

Nick Altmann Kapow

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

Matthew R. Tullai Frank Lynn & Associates, Inc.

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

Ken Quandt Rush University Medical Center
Marcel Digital - Chicago Digital Agency

A digital agency located in the River North neighborhood of Chicago, IL.

Marcel Digital
445 W Erie St, Suite 200
Chicago, IL 60654 USA

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