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Search Engine Optimization Services

You need an SEO company with a proven track record of results. We're that company.

Since 2003, Marcel Digital has established itself as a leading SEO agency, adapting to every algorithm update and enhancing hundreds of websites across diverse industries. We deliver outstanding results through tailored SEO audits, strategic development, and comprehensive keyword research, ensuring your website aligns with search engine best practices.

Our dedicated team drives results in holistic content marketing, optimization of local SEO channels, and mobile/page speed enhancements. As a leading SEO agency in Chicago, we personalize every SEO service to meet your specific needs, ensuring optimal integration and performance improvements.

Partnering with Marcel Digital gives you access not only to our SEO experts but also to our full suite of digital marketing and web development professionals. We handle all aspects of SEO, from technical site adjustments and content creation to ethical link building and local citation building. Our collaborative approach means we work alongside your marketing team, regardless of size, to prioritize and implement SEO tasks effectively.

Additionally, our SEO teams are CMS agnostic, optimizing sites across various platforms including WordPress, Sitecore, Joomla, and more, ensuring flexible and robust SEO solutions.


Successful SEO Migrations


Pieces of Content Optimized

20 Years

SEO Expertise


Incredibly Talented SEO Team

How We Operate

At Marcel Digital, our expert team crafts SEO services that elevate your digital presence, focusing on three core pillars: Technical SEO, Content Creation, and Off-Page SEO. Our approach provides comprehensive coverage essential for effective search engine optimization.

We create a detailed, prioritized roadmap, integrated into our project management tools, ensuring precise coordination and timely execution of all SEO tasks.

Each SEO campaign at Marcel Digital is customized to meet your unique needs. As a leading SEO agency in Chicago, we offer a suite of services that significantly enhance search engine visibility and deliver measurable results. Whether providing local expertise in Chicago or managing a global strategy, our team is committed to excellence.

Technical SEO

Search engines constantly evolve in how they crawl and index websites, which is why optimizing the code and structure of your site is crucial. Ensuring your website is primed for search engines enhances your chances of higher rankings.

Our process begins with a comprehensive SEO audit. This audit serves as a detailed roadmap, outlining prioritized steps to optimize your website and establish a baseline for continual SEO enhancements.

Whether integrating with your development team or deploying our in-house experts, we tailor our involvement to meet your specific needs for implementing these recommendations effectively.

Our technical audits analyze the following:

  • Website Markup: Ensuring clean, structured HTML that aids search engines.
  • Crawlability and Indexability: Facilitating easy access and indexing of your content by search engines.
  • Site Architecture: Organizing your site's structure for both user experience and SEO.
  • Mobile Friendliness: Optimizing your site for mobile devices, a critical ranking factor.
  • Link Portfolio: Assessing and optimizing inbound and outbound links.
  • Structured Data Markup: Implementing schema to enhance search visibility.
  • Image Optimization: Ensuring images are optimized for speed and SEO.
  • Penalty Assessment and Recovery: Identifying and mitigating any search penalties.
  • Local SEO: Optimizing for local search results.

This audit will provide you with the steps necessary to make your site search engine friendly and start you down the path of a well-ranking, optimized website.

Our team will also keep track of those pesky algorithm updates for you so we can stay on top of search engine best practices and you can stay focused on your work.

Content for SEO

At Marcel Digital, we understand that Google prioritizes rich, indexable content. The more quality content your site provides, the better your chances of being recognized by search engines as a relevant source for user queries. As search algorithms evolve, they are more effectively pinpointing and promoting the best content available on the web.

While the technical structure of your website is crucial, search engines also emphasize the importance of creating valuable, meaningful content that engages and benefits users. This involves more than just producing large quantities of content; it requires deep research, strategic optimization, targeted distribution, and thorough performance measurement to truly attract, inform, and convert your audience.

Our SEO services include a comprehensive suite of content optimization tactics designed to enhance your online presence:

  • Full Content Marketing Strategy Development & Execution: Crafting tailored content strategies that align with your business goals.
  • Comprehensive Keyword & Search Intent Research: Identifying the terms and queries your target audience uses to ensure your content meets their needs.
  • Content Mapping: Organizing content to align with user intent at each stage of the customer journey.
  • Content Optimization: Refining content to boost visibility and engagement.
  • User Experience & Conversion Optimization: Enhancing the user interface to improve interaction and conversion rates.
  • Integration & Collaboration with Your Content Team (if applicable): Working closely with your in-house team to align efforts and maximize outcomes.

By producing and optimizing relevant content, Marcel Digital not only bolsters your Onsite and Offsite SEO but also increases your chances of ranking higher in search results. As a leading SEO firm based in Chicago, we ensure your content strategy integrates seamlessly with broader SEO initiatives to drive success.

Off-Page SEO

Not all impactful SEO work happens directly on your site. In fact, crucial elements of SEO occur off your website. Google’s algorithm evaluates the volume and quality of external links pointing to your web pages to assess your credibility as a content source. This component of SEO is known as “Offsite SEO.”

Success in SEO, particularly for an SEO firm in Chicago like Marcel Digital, heavily depends on external factors such as the quality of links directing back to your website, your brand's online properties, and how users interact with your brand across the internet.

Our expert team devizes comprehensive offsite SEO strategies, employing tactics such as:

  • Ethical Backlink Building: Creating valuable, natural links to enhance your site's authority.
  • Link Reclamation: Restoring lost or broken links to retain valuable SEO equity.
  • Nefarious Backlink Elimination: Identifying and removing harmful links that could impact your SEO performance.
  • Local SEO Services: Optimizing your presence in local search results to attract a regional audience.
  • Anchor Text Optimization: Fine-tuning the visible, clickable text in hyperlinks to boost relevance.
  • Branded Mention Monitoring: Tracking and leveraging mentions of your brand across digital platforms.
  • Targeted Content Distribution: Ensuring your content reaches the right audience to maximize impact.
  • Penalty Recovery: Helping your site recover from penalties due to previous SEO infractions.

Executing effective Offsite SEO requires significant expertise and time, as it involves building relationships and enhancing your online authority. At Marcel Digital, a premier SEO agency, we have the experience and skills necessary to maximize your off-page SEO impact.

Frequently Asked Questions about Our SEO Services

SEO services encompass a variety of techniques and strategies used to improve the visibility and ranking of your website on search engines. This includes technical adjustments, content optimization, and off-page tactics to enhance your online presence.

Marcel Digital combines years of expertise with a data-driven approach to SEO. As a leading SEO agency in Chicago, we customize our strategies to meet your specific business needs, ensuring that you achieve the best possible results in search engine rankings and web traffic.

Technical SEO involves optimizing the infrastructure of your website so that search engines can easily crawl and index your pages. Improvements can include faster page loading times, mobile optimization, secure connections, and structured data implementation, all of which contribute to better rankings and user experience.

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. This includes building high-quality backlinks, improving your brand’s digital footprint, and increasing social signals, all of which are crucial for establishing domain authority and trustworthiness.

Yes, our SEO firm specializes in local SEO services that help businesses maximize their visibility in localized search results. We optimize your Google Business Profile, local citations, and on-site content to attract more local customers.

Unlike many other SEO firms, Marcel Digital is committed to a holistic approach that integrates with your existing marketing efforts. We leverage in-house expertise across web development, UX, and digital marketing to provide comprehensive solutions that are tailored to your business goals.

SEO is a long-term strategy. While the timeframe can vary depending on several factors, including the competitiveness of your industry and the current state of your website, most clients start to see significant improvements within 3-6 months of starting an SEO campaign with us.

Absolutely. Marcel Digital believes in transparency and accountability. We provide detailed monthly reports and analytics that outline the performance of your SEO campaign, including rankings, traffic, and conversions, allowing you to measure the effectiveness of our services.

Headshot of Michael Vedders

We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.

Michael Vedders / Director of Marketing / Bethel University

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Headshot of Rob Dunbar

We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart


SEO Case Studies

Get In Touch


Need an SEO expert to create and execute a customized strategy to drive higher quality traffic and leads to your site? Fill out our form and one of the members of our SEO team will be in touch!