Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the marketing discipline of increasing a website's organic visibility using search engine best practices as guidelines for success. This includes ensuring your website provides a solid user experience and is free from major errors and technical issues.

Since 2003, Marcel Digital has been the professional SEO company that brands trust to keep them ahead of the ever changing search curve. At the center of every one of our SEO campaigns lie our client's business goals, meaning no two SEO strategies are alike. From keyword research to content distribution, local SEO to content marketing, we execute integrated SEO strategies that focus on growing your website's visibility, resulting in higher quality traffic and leads. This is why Marcel Digital has a client retention rate of over 95% and 14 years of tangible organic ROI.


Our Philosophy

As Chicago's original SEO company, Marcel Digital believes in adapting to the latest search engine best practices. Data should and will drive all decisions for any SEO strategy to ensure that internal teams are working in tandem with your goals.

While the goal of any SEO campaign is to positively affect search engine rankings, Marcel Digital believes in focusing specifically on your identified business goals to implement a SEO strategy tailored directly to you.


A Brief History

It’s no secret that optimizing your website for the search engines has shifted dramatically over the past couple of years. Professional SEO services should always include both on-site and off-site tactics to enhance the authority of your website and increase your search engine rankings. You also need to now consider your local SEO and mobile SEO efforts as technology advances.

However, recent shifts in the way that search engines rank websites have placed more emphasis on the overall user experience of your website and the content you are providing your customers rather than simply the number of links pointing back to your website.

This means that the way optimization is viewed now is more closely related to how an actual user would rank a group of websites rather than a computer.


SEO Audit

Because of these shifts, the first step to any SEO campaign begins – and is driven by – a complete website audit. This process is meant to uncover any current or underlying issues with your website and give the team a roadmap for success. It is meant to:

  • Identify technical and usability issues
  • Analyze compliance with search engine best practices
  • Outline a strategy for success based on modular recommendations

The website audit is the first step to ensuring your website is bulletproof. A well-structured, well-organized website is the key to success for any SEO strategy.


Testing and Outcomes

As with any online marketing tactic, an SEO campaign is driven by data from testing and web analytics. Analyzing data specific to your business goals allows technical teams to make necessary adjustments on an on-going basis.

SEO is ever changing and will continue to change. The key to success is having a professional SEO partner who is able to keep up with the latest changes in the environment and fluidly implement a strategy that meshes with your desired outcomes.

Having trouble reaching your organic goals?


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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow