Designing a website is a grueling task. People are often only focused on traditional website development concerns, such as design, content, and usability, often forgetting the SEO aspect of a website migration in which they forget to inform Google of their new website so they don’t lose all existing search equity in the move.
Worldpoint and Marcel agreed that a new website would be necessary to continue their digital growth. Having executed 100s of website migrations in the past, Marcel Digital began stressing the importance of SEO in a website migration and began putting together a strategy that would ensure a seamless and successful move from an organic perspective.
The challenge for Marcel migrating over 10,000 pages of content in a systematic manner, on time. which will result in not losing any SEO / Google equity.
With 3 months until the new website would be launched, our focus became to prepare the new website to launch in an SEO friendly fashion, continuing to drive traffic and conversions from search post launch
Using our proprietary SEO migration scoring process, we were able to prioritize which of the 10,000 URLs on the old website that had the most equity, as well as which URLs could be updated, consolidated, or redirected. We then created a URL map to redirect URLs from the old website to the new website seamlessly and transfer all of the SEO equity they had built over time.
Here's an example...