Amazon Marketing Services (AMS) is a PPC platform provided by Amazon that gives brands the ability to advertise their products to a set of targeted shoppers based on keywords, interests, behavior, and more.
With full management of Sponsored Products, Brands, and Categories, Marcel Digital will build an Amazon marketing strategy grounded in research, campaign optimization, design, rigorous testing, and reporting. This keeps our strategy focused yet flexible for long term ROI.
Marcel Digital is an Amazon marketing agency that focuses on developing a business-first strategy, and driving more ROI and ad spend through your Amazon Advertising efforts. By focusing on your business goals, aligning them with your prospects and customers goals, and developing a comprehensive Amazon marketing strategy, we’ll work with your team to drive more traffic, sales, and revenue through your Amazon product and store pages. All of our paid efforts are handled in-house and never outsourced, so you know the team you work with directly is the team managing your Amazon Advertising.
Amazon Advertising offers numerous opportunities to build more visibility for your brand and products in Amazon search. Marcel Digital will create and optimize store and product pages for your brand, as well as ads, to drive more Amazon prospects and customers to your business.
Promote the individual products you sell on Amazon through Amazon Advertising. You’ll be able to choose the products you wish to advertise, the keywords and searches you wish to appear for, and the bids you are willing to pay to appear for those searches. When an Amazon searcher conducts a search relevant to your product based on your criteria, they’ll be shown an ad in the results and be taken to your product page when clicked.
Sponsored Brands increase awareness of your brand and your products. With Sponsored Brands advertising, we are able to build ads that include a branded headline, logo, and product images. Much like Sponsored Products, users will see your Sponsored Brand ads in relevant searches, but then drive to either a dedicated Amazon Store page or product page.
These types of ads are product or interest targeted display ads that drive traffic to a product's detail page. The creative for the campaign is automatically generated through the Amazon ad builder. An advertiser is required to add a custom headline and logo before submitting the ad for review. This is not done through a Google Ads account and is instead done through your seller account so long as products are eligible.
Our team is with you every step of the way, offering numerous Amazon Advertising and marketing services tailored to your specific store and product goals within Amazon.
Marcel Digital creates comprehensive Amazon Advertising campaigns from start to finish, including ongoing optimization to ensure your budget is being efficiently utilized and you are attracting your target audiences on Amazon.
Each campaign includes:
We will collaborate with your team and continuously optimize campaigns to ensure that you are experiencing long-term ROI on your Amazon Advertising.
Your product listing pages should be researched, well written, provide clear product value, and drive a prospect to take action.
Marcel Digital will help you with all of these aspects as well as:
The Store feature in Amazon Advertising can be a great way to tell a brand and product story. We’ll help you build an Amazon Store page that is true to your brand tone and voice through content, images, and design, and make sure that your product pages are optimized and listed in a prioritized manner.
Beyond the optimization of your products and custom storefront, Marcel Digital will also continuously A/B test copy of your ads and pages to ensure that your Amazon pages convert at a higher rate.
Our user experience experts, along with our digital marketing teams, will collaborate to create an ongoing testing plan ensuring your pages are easy to use and your copy speaks directly to the customer, ensuring engagement continually increases.
Whether you're new to Amazon marketing or looking to give your strategy and overhaul, we'd love to hear more. Give us a shout and a member of our Amazon Advertising team will be in touch!