Google Ads launched in 2000. We've been managing ads since 2003.
Yeah, we're that old.
Anyone can run ads on search engines. Our team of paid media experts utilize the latest paid search technology, AI-supported optimization, best practices, ongoing optimizations, and testing techniques to drive meaningful results for B2B organizations focused on growth and lead quality.
We leverage an integrated approach to paid media that includes paid search, programmatic, display, and paid social. This allows us to deliver targeted ads to key decision-makers throughout the B2B buying journey, supported by landing page optimization, creative development, and audience-specific messaging.
Our paid media experts lower your costs and increase revenue through rigorous keyword research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, and ongoing reporting and campaign optimization and reporting. Every tactic is evaluated against performance, lead quality, and return on ad spend.
Marcel Digital is a Google Premier Partner. This puts us in the top 3% of all Google Partners worldwide and holds our team to a higher level of standard than most agencies. Our paid media experts are not only certified in Google Ads and Microsoft Advertising, they’re also certified in Google Analytics, Google Tag Manager, and Google Data Studio to ensure they think more holistically about strategy and visibility of results.
We handle all paid media in-house and never outsource. From research to campaign optimization, testing to measurement, and reporting to ongoing strategy, our paid media team will cover all aspects of your paid search campaign to ensure we are producing results and keeping you up-to-date on opportunities. You’ll even have direct access to our work management software to see how and when we are optimizing your campaigns on an ongoing basis.
30%
Average Improvement In Paid Media Efficiency
250+
Average Monthly Campaign Optimizations
23 years
Paid Media Expertise
4 Years
Average Client Retention
Our Paid Media Services
Paid Search
We’ve been managing paid search since shortly after it was created and remain one of the original Google Certified Partners. We’ve since earned Google Premier Partner status, placing Marcel Digital in the top 3% of all Google Partners worldwide.
Our paid search approach goes beyond keywords and ad copy. We work closely with B2B marketing teams to ensure Google Ads, Microsoft Advertising, and analytics platforms are properly connected, creating a reliable data foundation for decision-making and optimization. Campaigns are built to reach high-intent audiences, support long buying cycles, and drive qualified leads.
We also collaborate across teams to improve landing pages and on-site content so users take action once they arrive. Paid search insights are shared with our SEO team to strengthen organic strategy and create cross-channel alignment across search.
Our paid search team optimizes:
Google Ads
Microsoft Advertising (Bing)
Audience targeting
Landing page optimization + testing
Google Analytics + Google Ads integration
Reporting through Google Data Studio
If you’re looking for more detail on how we manage B2B paid search campaigns, visit our paid search services page.
Paid Social
Paid social advertising allows B2B brands to reach decision-makers and influencers where they already spend time. These platforms offer advanced targeting capabilities that make it possible to connect with specific job roles, industries, company sizes, and stages of the buying cycle.
Our paid social experts research and identify the right B2B audiences, then develop compelling ad creative designed to build awareness, drive qualified traffic, and support lead generation. Campaigns are structured to complement paid search and other channels, ensuring consistent messaging across the funnel.
We create comprehensive paid social strategies for:
Facebook
LinkedIn
Twitter
Instagram
Pinterest
YouTube
If you’re interested in a holistic paid social strategy, our team can help you determine the right channels and how they fit with your larger digital marketing strategy. If you’d like to know more, check out our paid social media services.
Programmatic Advertising
Marcel Digital provides full programmatic advertising services tailored to your target audiences across all devices and stages of the customer journey. We use best-in-class programmatic buying technologies to optimize your marketing dollars across placements, drive higher quality traffic, and increase conversions.
Our Programmatic Advertising Services Include:
Full media planning
Ad creative and testing
Campaign setup
Daily optimization
Monthly reporting
Ongoing consulting and analysis
We take a holistic approach to programmatic advertising to help you get results without wasted spend. Our team uses the latest audience data, optimization tools, and click fraud protection to keep performance strong and ensure fraudulent activity stays controlled and visible.
For a deeper look into our approach, explore our full Programmatic Advertising page.
Display Advertising
Display advertising plays a critical role in keeping your brand visible throughout the B2B buyer journey. From early research to active evaluation, display and programmatic advertising help ensure your message reaches prospective customers across the websites and platforms they use every day.
Our team defines and activates highly targeted audiences based on firmographics, behaviors, and intent signals, allowing your ads to appear in front of users most likely to engage and convert. These campaigns support awareness, consideration, and remarketing efforts while reinforcing paid search and paid social initiatives.
We also leverage programmatic technology to deliver ads across the most effective placements at the right time. Automated optimization reduces manual effort, improves efficiency, and helps maximize budget impact while maintaining consistent visibility across the funnel.
Display services we provide:
Google Display Network
Remarketing
If you’re interested in learning more about how programmatic and display advertising can support your B2B growth goals, visit our display advertising services page to see how you can start developing your strategy.
Amazon Advertising
Amazon continues to be a critical channel for product-focused organizations, with thousands of items sold every minute across the platform. For brands that rely on ecommerce or marketplace-driven revenue, Amazon Advertising provides an additional path to reach buyers actively searching for products.
Marcel Digital is an Amazon advertising agency that develops business-first strategies designed to improve return on ad spend and overall marketplace performance. By aligning your business goals with buyer intent and competitive dynamics, we help drive qualified traffic, product visibility, and revenue across Amazon product listings and brand storefronts.
We provide the following Amazon Advertising services:
Full Campaign Strategy Management
Product Listing Optimization
Custom Store Pages
A/B Testing of Headlines and Copy
Ready to attract new customers and increase performance through Amazon Ads? Visit our Amazon advertising services page to learn more.
YouTube Advertising
YouTube Advertising combines broad reach with advanced targeting, making it an effective channel for engaging B2B audiences through video. It supports awareness, education, and consideration by allowing brands to deliver messages visually to prospects researching solutions and evaluating options.
YouTube offers multiple ad formats to help engage and influence target audiences, including:
Display ads
Overlay ads
Skippable / non-skippable ads
Discovery ads
Bumper ads
With our YouTube Advertising services, Marcel Digital develops business-first video strategies focused on improving return on ad spend and supporting pipeline growth. By aligning creative, targeting, and messaging with your business goals and buyer intent, we help create video campaigns that drive qualified traffic, engagement, and revenue through the world’s second-largest search engine.
B2B Paid Search Services
Marcel Digital helps B2B companies generate qualified leads through paid search strategies built for long sales cycles and high-intent buyers. Our team develops and manages campaigns that improve visibility, attract the right decision-makers, and drive measurable pipeline growth.
Our B2B Paid Search Services Include:
Keyword and competitor research
Campaign strategy and account structure
Ad copy development and testing
Landing page and conversion optimization support
Ongoing performance monitoring and improvements
Reporting with actionable insights
We continuously refine campaigns based on performance trends and audience behavior so your budget stays focused on the leads most likely to convert.
For a deeper look into our process and what sets our approach apart, explore our B2B Paid Search Agency page.
AI-Powered Paid Media & Emerging Ad Formats
AI is increasingly shaping how paid media campaigns are planned, optimized, and scaled. From automated bidding and creative testing to AI-driven audience modeling, modern paid media platforms rely on machine learning to improve efficiency and performance.
Marcel Digital applies AI-driven capabilities across paid search and programmatic campaigns with a focus on data quality, clear conversion signals, and disciplined testing. This approach helps ensure automation supports lead quality, pipeline impact, and measurable return on ad spend.
As AI-driven discovery and sponsored experiences continue to evolve, we help clients stay prepared by testing new formats, refining measurement frameworks, and maintaining visibility into performance as platforms introduce new AI-influenced opportunities.
Hear From Our Happy Partners
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart
We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. The Marcel team knows how to work with more involved stakeholders and is very attentive to their requests. And we can count on them to bring us fresh ideas as search trends develop. I am always impressed with their desire to try new approaches and maximize the time they spend on our accounts. We’re looking forward to a creative and productive year with them.
Mark Donahue
Digital Strategy Manager, Rush University Medical Center
