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Marcel Office Chicago

Paid Media Services

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One Marcel Digital client saw a Return on Ad Spend (RoAS) of 2000%

Anyone can run ads on search engines. Our team of experts utilize the latest paid search technology, best practices, optimizations, and testing techniques to produce the most return from your investment.

We leverage an integrated approach to paid media that includes paid search, programmatic, display, and paid social to deliver your prospects targeted ads that drive traffic and leads, complete with landing page optimization, creative development, and more.

Our paid media experts lower your costs and increase revenue through rigorous keyword research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, and ongoing reporting and campaign optimizations.

Marcel Digital is a Google Premier Partner. This puts us in the top 3% of all Google Partners worldwide and holds our team to a higher level of standard than most agencies. Our paid media experts are not only certified in Google Ads and Microsoft Advertising, they’re also certified in Google Analytics, Google Tag Manager, and Google Data Studio to ensure they think more holistically about strategy and visibility of results.

We handle all paid media in-house and never outsource. From research to campaign optimization, testing to measurement, and reporting to ongoing strategy, our team will cover all aspects of your paid search campaign to ensure we are producing results and keeping you up-to-date on opportunities. You’ll even have direct access to our work management software to see how and when we are optimizing your campaigns on an ongoing basis.

Paid Search

We’ve been managing paid search since shortly after it was created and remain one of the original Google Certified Partners. We’ve since earned the elite Google Premier Partner status putting us into the top 3% of all Google Partners worldwide. But we do more than just focus on keywords and ad copy. We work with your marketing teams to ensure your Google Analytics and Google Ads accounts are properly connected for the best possible data. We target specific audiences to drive business and help you optimize your landing pages and content so users take action. We then share that data with our SEO team to ensure a holistic strategy for search and create cross-channel success.

Our paid search team optimizes:

  • Google Ads
  • Microsoft Advertising (Bing)
  • Audience targeting
  • Landing page optimization + testing
  • Google Analytics + Google Ads integration
  • Reporting through Google Data Studio

If you’re looking for more information on how we create comprehensive, successful paid media campaigns, check out our paid search services page.

Paid Social

Utilizing social media advertising platforms is a great way to target customers already using these sites on a regular basis. These channels generally have robust targeting options to give you more ways of reaching your exact target customers. Our expert team will research and identify the right audiences and create compelling ads to increase engagement with your brand and traffic to your website, increasing both awareness and leads.

We create comprehensive paid social strategies for:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest
  • YouTube

If you’re interested in a holistic paid social strategy, our team can help you determine the right channels and how they fit with your larger digital marketing strategy. If you’d like to know more, check out our paid social media services.

Display Advertising

As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey, including the websites they visit on a daily basis. Our team will help you define targeted audiences and websites to serve relevant ads on through a massive network of websites. Our targeting criteria will help you get your message in front of those visitors most likely to engage and convert.

Additionally, our team uses programmatic algorithms to run the most effective ads on the best placements to the most targeted customers at the right time, without all of the manual optimizations and time that would be involved. This saves resources for our team and budget for your team.

Display services we provide:

If you’re interested in learning more about utilizing Programmatic advertising to get in front of your targeted audience, visit our display advertising services page to see how you can start developing your strategy.

Amazon Advertising

According to Amazon, businesses located in the US sell more than 4,000 items per minute. As a product-focused company, advertising your products on Amazon is essential to giving your customers multiple avenues for purchasing.

Marcel Digital is an Amazon marketing agency that focuses on developing a business-first strategy that drives more ROI and ad spend through your Amazon Advertising efforts. By focusing on your business goals, aligning them with your prospects and customers goals, and developing a comprehensive Amazon marketing strategy, we’ll work with your team to drive more traffic, sales, and revenue through your Amazon product and store pages.

We provide the following Amazon Advertising services:

  • Full Campaign Strategy Management
  • Product Listing Optimization
  • Custom Store Pages
  • A/B Testing of Headlines and Copy

Ready to attract new customers via Amazon Ads? Get started by visiting our Amazon advertising services page.

YouTube Advertising

With its unlimited reach and enhanced targeting capabilities, YouTube Advertising is one of the most efficient and cost-effective ways you can spend your paid media budget. It offers numerous advertising types to help you engage and convert your target audiences, including:

  • Display ads
  • Overlay ads
  • Skippable / non-skippable ads
  • Discovery ads
  • Bumper ads

With our YouTube Advertising services, Marcel Digital focuses on developing a business-first strategy that drives more ROI and return on ad spend (RoAS) through your video advertising efforts. By focusing on your business goals, aligning them with your prospect and customer goals, and developing a comprehensive YouTube Advertising strategy, we’ll work with your team to create engaging visual advertisements that drive more traffic, sales, and revenue through the world's second-largest search engine.

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See Our Paid Media Case Studies

We Drive Higher Quality Paid Traffic & Conversions

United Ad Label

United Ad Label

523%

Increase in ROI

We optimized the UAL website and landing pages, reallocating paid budget to highest-performing campaigns and opportunities, driving more traffic and revenue.

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Lennox

LennoxPROs

476%

Increase in return on advertising spend (ROAS)

We built a paid search campaign that drove more revenue through targeted ad copy and placements.

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222348

Arbour Group

108%

Increase in qualified leads

We’d built out highly targeted ad campaigns for specific validation and compliance products and services that boosted high quality traffic, conversions, and revenue.

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Get In Touch

Have questions or comment regarding our paid media services and solutions? Give us a shout by filling out this form and one our team members will be in touch right away!