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Paid search marketing doesn’t have to be cookie-cutter. Our customized paid search campaigns efficiently drive conversions through cutting edge technology and years of expertise.

Our expert team of certified paid search marketing experts conduct rigorous keyword research, landing page optimization, ad creative development, rigorous A/B testing, and ongoing optimization and reporting to drive more traffic and leads over time.

As a Google Premier Partner, we are provided access to the latest betas and whitelisted tools that will bring your paid search campaigns to the leading edge of optimization. 

Marcel Digital started out as a paid search agency in 2003 and became one of the original Google AdWords Certified Partners. Since then, we’ve become a Google Premier Partner putting us in the top 3% of Google Partners and paid search agencies across the globe. We are held to a higher level of standard and expertise than other paid search agencies, and we work hard to keep it that way. And of course, everything we do is done in-house by our expert team.

Our Paid Search Marketing Services

The two platforms we focus on primarily for paid search marketing are Google Ads and Microsoft Advertising.

Google Ads Management

As a Google Premier Partner, we live and breathe Google Ads. Our team of Google Ads Certified experts have handled thousands of Google Ads campaigns optimized for our clients’ business goals. We’ve built and executed paid search marketing strategies that drive more leads, phone calls, store visits, and revenue to our client’s businesses. We take the heavy lifting of research, optimization, ongoing management, testing, and reporting, so you can worry about running your business.

Microsoft Advertising (Formerly Bing Ads)

While not as large as Google Ads, Microsoft Advertising can be a great way to expand your reach and target specific audiences. As a Certified Bing Partner paid search agency, our team has both the experience and certifications to run your campaigns effectively on the Microsoft platform. We are also trained in cross-platform optimizations to easily import data from Google Ads into your Microsoft Advertising account.

Our Paid Search Marketing Process

Marcel Digital started out as a paid search agency in 2003 shortly after the launch of Google AdWords and have been helping businesses of all sizes create and execute highly successful paid search marketing campaigns ever since. We’ve developed a comprehensive process for the management and optimization of paid search campaigns through thousands of hours of experience and advanced proficiency in the latest tools and technology. 

Our proprietary paid search marketing process includes:

Target Audience Research

Our paid search marketing experts will become an extension of your team, learning everything there is to know about your customers and prospects and their search behavior. Armed with this data, we’ll then strategize and execute a paid search advertising campaign that drives prospective customers to your website from search to engage and convert.

Holistic Strategy

Our team of paid search experts and cross-collaborative teams ensure your paid search campaign fits into a larger digital strategy. This allows us to utilize data from different channels to inform optimizations in paid search and means building better, more focused content for paid search based on the searches you are actively ranking for in Google and Bing. Paid search shouldn’t live in a silo. It should be part of a larger digital strategy optimized for your business goals. 

Ad Copy & Landing Page Development

The copy you create will determine if users click through to your site. Once you get them there, you’ll need to make sure they have the information they need and a clear way to engage with your brand. We will work with your marketing team to create and design ads that capture your target audience’s attention, ensuring that the voice, messaging, and tone are consistent with your brand. 

We’ll also continuously test ad copy to make sure the highest performing ads are being shown to your target audiences. Additionally, we’ll work with our usability and CRO experts to build and test landing pages that more effectively engage and convert visitors once them make it to the site. 

Monitoring and Optimizations

Paid search campaigns should never be “set it and forget it.” As your paid search agency, our experts continually monitor performance from search and optimize your campaigns to ensure all ads and content are meeting the needs of your audience and driving results. 

We also stress education in our optimizations. We want your team to understand the optimizations we are making so our teams can better collaborate and identify opportunities moving forward. 

Ongoing Reporting

We believe in letting data drive decisions, so an accurate and insightful analytics and reporting solution is key to success. We will report monthly to your marketing team on how campaigns are performing and what opportunities we are seeing. Our specialists are Google Data Studio Certified to ensure the visualization of your data across platforms is concise and meaningful. 

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Headshot of Rob Dunbar

We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart

Headshot of Mark Donahue

We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. The Marcel team knows how to work with more involved stakeholders and is very attentive to their requests. And we can count on them to bring us fresh ideas as search trends develop. I am always impressed with their desire to try new approaches and maximize the time they spend on our accounts. We’re looking forward to a creative and productive year with them.

Mark Donahue / Digital Strategy Manager / Rush University Medical Center