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Paid Search Marketing

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Our paid search marketing clients saw an average increase of 78% in their conversions from 2018 to 2019

Paid search marketing doesn’t have to be cookie-cutter. Our customized paid search campaigns efficiently drive conversions through cutting edge technology and years of expertise.

Our expert team of certified paid search marketing experts conduct rigorous keyword research, landing page optimization, ad creative development, rigorous A/B testing, and ongoing optimization and reporting to drive more traffic and leads over time.

As a Google Premier Partner, we are provided access to the latest betas and whitelisted tools that will bring your paid search campaigns to the leading edge of optimization. 

Marcel Digital started out as a paid search advertising agency in 2003 and became one of the original Google AdWords Certified Partners. Since then, we’ve become a Google Premier Partner putting us in the top 3% of Google Partners across the globe. We are held to a higher level of standard and expertise than other agencies, and we work hard to keep it that way. And of course, everything we do is done in-house by our expert team.

Our Paid Search Marketing Services


The two platforms we focus on primarily for paid search marketing are Google Ads and Microsoft Advertising.
 

Google Ads Management

As a Google Premier Partner, we live and breathe Google Ads. Our team of Google Ads Certified experts have handled thousands of Google Ads campaigns optimized for our clients’ business goals. We’ve built and executed strategies that drive more leads, phone calls, store visits, and revenue to our client’s businesses. We take the heavy lifting of research, optimization, ongoing management, testing, and reporting, so you can worry about running your business.

Microsoft Advertising (Formerly Bing Ads)

While not as large as Google Ads, Microsoft Advertising can be a great way to expand your reach and target specific audiences. As a Certified Bing Partner, our team has both the experience and certifications to run your campaigns effectively on the Microsoft platform. We are also trained in cross-platform optimizations to easily import data from Google Ads into your Microsoft Advertising account.

Our Paid Search Marketing Process


Marcel Digital started out as a paid search advertising agency in 2003 shortly after the launch of Google AdWords and have been helping businesses of all sizes create and execute highly successful paid search marketing campaigns ever since. We’ve developed a comprehensive process for the management and optimization of paid search campaigns through thousands of hours of experience and advanced proficiency in the latest tools and technology. 

Our proprietary paid search marketing process includes:

Target Audience Research

Our paid search marketing experts will become an extension of your team, learning everything there is to know about your customers and prospects and their search behavior. Armed with this data, we’ll then strategize and execute a paid search advertising campaign that drives prospective customers to your website from search to engage and convert.

Holistic Strategy

Our team of paid search experts and cross-collaborative teams ensure your paid search campaign fits into a larger digital strategy. This allows us to utilize data from different channels to inform optimizations in paid search and means building better, more focused content for paid search based on the searches you are actively ranking for in Google and Bing. Paid search shouldn’t live in a silo. It should be part of a larger digital strategy optimized for your business goals. 

Ad Copy & Landing Page Development

The copy you create will determine if users click through to your site. Once you get them there, you’ll need to make sure they have the information they need and a clear way to engage with your brand. We will work with your marketing team to create and design ads that capture your target audience’s attention, ensuring that the voice, messaging, and tone are consistent with your brand. 

We’ll also continuously test ad copy to make sure the highest performing ads are being shown to your target audiences. Additionally, we’ll work with our usability and CRO experts to build and test landing pages that more effectively engage and convert visitors once them make it to the site. 

Monitoring and Optimizations

Paid search advertising campaigns should never be “set it and forget it.” Our paid search marketing experts continually monitor performance from search and optimize your campaigns to ensure all ads and content are meeting the needs of your audience and driving results. 

We also stress education in our optimizations. We want your team to understand the optimizations we are making so our teams can better collaborate and identify opportunities moving forward. 

Ongoing Reporting

We believe in letting data drive decisions, so an accurate and insightful analytics and reporting solution is key to success. We will report monthly to your marketing team on how campaigns are performing and what opportunities we are seeing. Our specialists are Google Data Studio Certified to ensure the visualization of your data across platforms is concise and meaningful. 

Get In Touch

Looking for a Google Premier Partner to take the optimization keys for your paid search campaigns? We're ready to hear about your project - give us a shout and a member of our paid search team will be in touch!