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Paid Search & PPC Management Services

Paid search marketing doesn’t have to be cookie-cutter. Our customized paid search campaigns, incorporating both traditional strategies and PPC, efficiently generate leads through cutting-edge technology and years of expertise.

Our team, composed of certified experts in paid search marketing and PPC, conducts extensive keyword research, landing page optimization, and creative ad development. We're dedicated to rigorous A/B testing and ongoing optimization, enhancing both PPC and paid search campaigns to drive increased traffic and leads.

As a Google Premier Partner, we have access to the latest betas and exclusive tools, positioning us at the forefront of PPC and paid search optimization.


Our Comprehensive PPC and Paid Search Management Services

Our expertly crafted paid search services, recognized for their effectiveness in both B2B and broader markets, leverage the strengths of Google Ads and Microsoft Advertising. We strategically utilize Google Ads for expansive reach, while Microsoft Advertising adeptly targets specific audience segments, including key B2B sectors. This dual-platform expertise ensures optimized campaigns for a comprehensive digital impact, reflecting our commitment to superior paid search management services across various business landscapes.


Google Ads Management

As a Google Premier Partner, Marcel Digital excels in crafting Google Ads strategies that are not just about reaching audiences, but about connecting with them meaningfully. Our paid search management services ensure that every campaign is tailored to meet your specific business objectives, focusing on generating measurable outcomes like increased leads and enhanced store traffic. We dive deep into understanding your market, employing advanced tools and techniques to optimize ad performance continuously.


Microsoft Advertising (Formerly Bing Ads)

In our role as a Certified Bing Partner, we go beyond basic PPC campaign management, utilizing Microsoft Advertising to reach niche markets and specialized audiences effectively. Our comprehensive approach integrates insights from Google Ads, enriching your Microsoft Advertising strategy. This creates a cohesive digital marketing strategy, ensuring your brand's message is impactful and resonant across various platforms, ultimately driving significant business results.

Our PPC and Paid Search Management Process

Marcel Digital, established as a paid search agency in 2003, has been instrumental in developing and executing highly successful paid search marketing campaigns since the early days of Google AdWords. Our extensive experience, particularly in the B2B sector, has led to a comprehensive and efficient process for managing and optimizing paid search campaigns. This process, underpinned by our deep understanding and advanced proficiency in the latest tools and technology, is key to our approach as a leading paid search marketing agency.


Our proprietary paid search marketing process includes:

Target Audience Research

Our paid search marketing experts will become an extension of your team, fully engaging in understanding the search behaviors of your customers and prospects. With this in-depth insight, we strategically plan and execute paid search advertising campaigns, ensuring they are both cost effective and compelling enough to drive prospects to want to learn more about your brand. Our focus is on converting these visitors into engaged users. This approach reflects our commitment to delivering top-tier paid search services, tailored to align with your unique business objectives.


Holistic Strategy

Our approach to paid search services integrates with a broader digital strategy, ensuring that your campaign is informed by comprehensive data across various channels. This method enhances the relevance and focus of your paid search content, aligning it with current trends in Google and Bing searches. Our goal is to ensure that paid search is a cohesive part of your overall digital strategy, fine-tuned to meet your specific business objectives.


Ad Copy & Landing Page Development

In our paid search services at Marcel Digital, we understand the critical importance of ad copy in driving clicks to your site. Collaborating with your marketing team, we develop PPC and paid search ads that truly resonate with your target audience, maintaining consistency in voice, messaging, and brand tone. We continuously test ad copy to ensure the most effective ads reach your audiences. Additionally, we work closely with usability and CRO specialists to create landing pages that not only attract visitors but are also highly effective in converting them, boosting the overall success of your paid search campaigns.


Monitoring and Optimizations

At Marcel Digital, we understand that paid search services are a dynamic and ongoing process. Our experts, skilled in both PPC and broader paid search strategies, actively monitor and fine-tune campaigns to meet your audience’s needs and maximize results. We believe in collaborative optimization, ensuring your team is informed and involved, fostering better collaboration and opportunity identification. 



Ongoing Reporting

In our paid search services, we emphasize the power of data-driven insights. We regularly update your marketing team with comprehensive reports on your PPC and paid search campaigns, utilizing Looker Studio for precise and accessible data visualization. These reports, integral to our paid search management approach, highlight not just performance metrics but also identify new growth opportunities, ensuring that our strategies as a digital marketing agency continually evolve to meet your business goals.



Boost your online visibility with Marcel Digital's Paid Search and PPC services. Reach out to us for tailored strategies that align with your business objectives, leveraging our expertise in Google Ads and Microsoft Advertising for optimal results.

Frequently Asked Questions about Our PPC and Paid Search Marketing Services

Paid Search Services encompass targeted advertising strategies using platforms like Google Ads and Microsoft Advertising. These services are designed to enhance your online visibility, driving targeted traffic and conversions through well-crafted paid search and PPC campaigns.

PPC, or Pay-Per-Click, is a key component of Paid Search Services, where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your site, complementing organic search efforts.

Marcel Digital combines cutting-edge technology with years of expertise, offering customized paid search campaigns that are not cookie-cutter. Our approach includes rigorous keyword research, landing page optimization, and continuous A/B testing.

Specialized B2B expertise in paid search campaigns ensures that strategies are tailored to the unique needs and behaviors of business clients, resulting in more effective targeting and conversions.

Unlike many agencies, Marcel Digital has a long-standing history since 2003, making us pioneers in paid search services. We leverage our extensive experience and advanced tools to offer superior paid search management services.

Marcel Digital ensures effectiveness through continuous monitoring, optimization, and reporting, adapting strategies to align with audience needs and market trends.

Yes, effective paid search campaigns can significantly boost your overall digital marketing efforts, driving targeted traffic and increasing online visibility.

Marcel Digital provides regular, detailed reporting on campaign performance, leveraging Looker Studio for precise data analysis and visualization.

Our services are tailored to the specific needs of B2B clients, with strategies focused on reaching and engaging a business audience effectively.

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Headshot of Rob Dunbar

We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart

Headshot of Mark Donahue

We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. The Marcel team knows how to work with more involved stakeholders and is very attentive to their requests. And we can count on them to bring us fresh ideas as search trends develop. I am always impressed with their desire to try new approaches and maximize the time they spend on our accounts. We’re looking forward to a creative and productive year with them.

Mark Donahue / Digital Strategy Manager / Rush University Medical Center