A poor Google Tag Manager (GTM) strategy, incorrect configurations, chaotic tagging structures, and a lack of ongoing GTM analysis all contribute to inaccurate tagging and ultimately, bad data.
Google Tag Manager is a tagging platform that allows marketers to create, manage, and deploy tags on their website and app without having to manually update code. With Google Tag Manager you can tag important actions users take on your website to track marketing performance, such as purchases, downloads, video views, downloads, link clicks, video views, and more. You can also integrate important tools like Google Analytics through Google Tag Manager to save code and load times on your website.
Our Google Tag Manager experts alleviate pain points for our clients by conducting comprehensive Google Tag Manager audits, implementing custom GTM solution designs based on your business needs, providing ongoing Google Tag Manager consulting, and ensuring tagging and integrations are consistent across your account. Our team also provides customized reporting through Google Analytics and Google Data Studio, as well as comprehensive GTM training for internal teams.
Marcel Digital is a Google Tag Manager Certified Partner. We have completed the extensive training and testing required to follow the standards of implementation and elevate your GTM implementation.
Additionally, as a Google Analytics Certified Partner, all employees at Marcel Digital are required to be Google Analytics Certified, so you can be sure that you are receiving a holistic analytics strategy across teams and as a part of a larger digital strategy.
We are one of the original Google Tag Manager and Google Analytics Certified Partners. This means we receive early access to the latest features, betas, and whitelists available in both Google Tag Manager and Google Analytics, putting us (and our clients) at the forefront of the very latest in tools and technology.
Google Tag Manager can be incredibly complicated to those not familiar with the code and structure of a website. Setup and management can be daunting. That’s where we come in. Our GTM Certified experts will handle the implementation, management, and maintenance of your Google Tag Manager account so you can focus on running and growing your business.
Our Google Tag Manager Services
Marcel Digital offers a suite of Google Tag Manager services including comprehensive audits, GTM container set up, tag and trigger configuration, ongoing maintenance, and best practice optimization. We will also provide Google Tag Manager solution strategy services to ensure you are getting the most out of your Google Tag Manager account.
Website Audit & Tag Mapping
In order to get a better understanding of the health of your GTM account, we start with a comprehensive audit. Our Google Tag Manager experts will analyze your website and begin mapping out a tagging structure for your new GTM container. If you already have a Google Tag Manager account, our experts will analyze the existing GTM container and ensure it is optimized, consistent, and collecting data correctly.
Our audits include:
- Preliminary meeting with your marketing teams to discuss current and future tagging requirements
- Audit of your current GTM container (if applicable)
- Mapping and optimization of tagging structure
- Recommendations for ongoing GTM optimizations
- Connecting your Google Tag Manager and Google Analytics accounts
Our Google Tag Manager audits are meant to provide you with a roadmap for the correct implementation of GTM on your website. We can provide this audit to your team for implementation or, more commonly, can work to implement all of the recommendations as a first step in an ongoing engagement.
Setup & Configuration
As a Google Tag Manager Certified Partner, Marcel Digital has implemented hundreds of Google Tag Manager configurations ranging from simple analytics tracking to advanced tagging implementations. We ensure your Google Tag Manager account is set up correctly and configured to tracking your business goals, integrating the tools and analytics platforms you need to run and track your business.
Our Google Tag Manager set up and configuration solutions include:
- Google Tag Manager account setup
- Goal conversion and event tracking
- Enhanced ecommerce tracking
- Cross domain tracking
- Click-to-call tracking
- Video tracking
- Scroll tracking
- Tag testing
- Debugging GTM issues
Ongoing Maintenance & Consulting
As your digital strategy and campaigns evolve, so does the need to ensure your tagging structures are correct and collecting the data you need to drive your business forward.
As part of an ongoing Google Tag Manager and Analytics project with Marcel Digital, we will regularly audit your Google Tag Manager implementation to ensure your tagging structure is consistent and data is being collected correctly for long term success.
We partnered with Marcel to upgrade a complex Google Analytics account to GA4, and it truly did feel like a partnership. They were transparent with us about what was and wasn't possible, provided thoughtful answers to questions, and helped us navigate the transition smoothly. They weren't pushy about adding services, didn't have any hidden charges, and I would wholeheartedly work with them again if the need arose. Highly recommend!
Ashley Christopherson / Web Performance Manager / Fortra
These guys know how to measure performance. They're pros at Analytics configuration for sites big and small. Not sure you’re getting accurate reports or good insights? Let them take a quick look.
Andy Crestodina / Co-Founder, Chief Marketing Officer / Orbit Media Studios
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet / Director, Web Strategy / Absolute Software
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz / Dir. of Global Marketing / Worldpoint
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar / Marketing Manager / Lightmart
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