Google Tag Manager Consulting Services
Google Tag Manager is a tagging platform that allows marketers to create, manage, and deploy tags on their website without having to manually update code.
A poor Google Tag Manager (GTM) strategy, incorrect configurations, chaotic tagging structures, and a lack of ongoing GTM analysis all contribute to inaccurate tagging and ultimately, bad data. With Google Tag Manager you can tag important actions users take on your website to track marketing performance, such as purchases, downloads, video views, link clicks, and more. You can also integrate important tools like Google Analytics through Google Tag Manager to save code and load times on your website.
Our Google Tag Manager specialists and experts alleviate pain points for our clients by conducting comprehensive Google Tag Manager audits, implementing custom GTM solution designs based on your business needs, providing ongoing Google Tag Manager consulting, and ensuring tagging and integrations are consistent across your account. Our team also provides customized reporting through Google Analytics and Google Looker Studio, as well as comprehensive GTM training for internal teams.
Marcel Digital is a Google Tag Manager Certified Partner. We have completed the extensive training and testing required to follow the standards of implementation and elevate your GTM implementation.
Additionally, as a Google Analytics Certified Partner, all employees at Marcel Digital are required to be Google Analytics Certified, so you can be sure that you are receiving a holistic analytics strategy across teams and as a part of a larger digital strategy.
We are one of the original Google Tag Manager and Google Analytics Certified Partners. This means we receive early access to the latest features, betas, and whitelists available in both Google Tag Manager and Google Analytics, putting us (and our clients) at the forefront of the very latest in tools and technology.
Google Tag Manager can be incredibly complicated to those not familiar with the code and structure of a website. Setup and management can be daunting. That’s where we come in. Our GTM Certified specialists and experts will handle the implementation, management, and maintenance of your Google Tag Manager account so you can focus on running and growing your business.
Our Google Tag Manager Services
Marcel Digital offers a suite of Google Tag Manager services including comprehensive audits, GTM container set up, tag and trigger configuration, ongoing maintenance, and best practice optimization. We will also provide Google Tag Manager solution strategy services to ensure you are getting the most out of your Google Tag Manager account.
Website Audit & Tag Mapping
In order to get a better understanding of the health of your GTM account, we start with a comprehensive audit. Our Google Tag Manager experts will analyze your website and begin mapping out a tagging structure for your new GTM container. If you already have a Google Tag Manager account, our experts will analyze the existing GTM container and ensure it is optimized, consistent, and collecting data correctly.
Our audits include:
Preliminary meeting with your marketing teams to discuss current and future tagging requirements
Audit of your current GTM container (if applicable)
Mapping and optimization of tagging structure
Recommendations for ongoing GTM optimizations
Connecting your Google Tag Manager and Google Analytics accounts
Our Google Tag Manager audits are meant to provide you with a roadmap for the correct implementation of GTM on your website. We can provide this audit to your team for implementation or, more commonly, can work to implement all of the recommendations as a first step in an ongoing engagement.
Interested in a broader look at your analytics setup too? Visit our Google Analytics Audit services.
Setup & Configuration
As a Google Tag Manager Certified Partner, Marcel Digital has implemented hundreds of Google Tag Manager configurations ranging from simple analytics tracking to advanced tagging implementations. We ensure your Google Tag Manager account is set up correctly and configured to tracking your business goals, integrating the tools and analytics platforms you need to run and track your business.
Our Google Tag Manager set up and configuration solutions include:
Google Tag Manager account setup
Goal conversion and event tracking
Enhanced ecommerce tracking
Cross domain tracking
Click-to-call tracking
Video tracking
Scroll tracking
Tag testing
Debugging GTM issues
Third-party tag deployment (Meta Pixel, LinkedIn Insight Tag, and more)
Ongoing Maintenance & Consulting
As your digital strategy and campaigns evolve, so does the need to ensure your tagging structures are correct and collecting the data you need to drive your business forward.
As part of an ongoing Google Tag Manager and Analytics project with Marcel Digital, we will regularly audit your Google Tag Manager implementation to ensure your tagging structure is consistent and data is being collected correctly for long term success.
Our Google Tag Manager Process
Every GTM engagement follows the same structured process, whether we’re building a container from scratch or cleaning up an existing implementation.
Discovery & Audit
We review your current tagging setup (or lack of one), your marketing stack, and your reporting goals to understand what “good data” looks like for your business.
Strategy & Mapping
We map out the tags, triggers, and variables you’ll need and document a tagging structure your team can follow going forward.
Implementation & Configuration
Our GTM specialists build and configure your container, connect it to Google Analytics and any other platforms you rely on, and set up the tracking outlined in your strategy.
Testing & QA
Every tag is tested in preview mode and validated against real user behavior before anything goes live.
Launch & Monitoring
We publish your container and monitor incoming data closely in the first weeks to catch any issues early.
Ongoing Optimization
As your site and campaigns change, we keep your GTM implementation current, adding new tags, retiring old ones, and auditing for accuracy.
Why Work With a Google Tag Manager Specialist
Google Tag Manager looks simple on the surface, but a small mistake in your container can quietly break the data your entire marketing team relies on. Here’s what working with a dedicated Google Tag Manager specialist gets you:
Accuracy
Correctly configured tags and triggers mean fewer data discrepancies and more trustworthy reporting.
Efficiency
We handle the setup and maintenance so your team can focus on acting on the data, not managing it.
Scalability
Your tagging structure is built to grow with your site and campaigns, not to be rebuilt every time something changes.
Ongoing Support
Regular audits catch issues, like broken tags after a site update, before they cost you weeks of bad data.
Looking for server-side tagging? Visit our sGTM / Google Tag Gateway services.
Your data has a story. Do you trust it?
Data should empower decisions, not create doubt. With our Data Maturity Assessment, you’ll uncover what you can rely on, where the gaps are, and the risks you’re exposed to if those gaps go unaddressed.
You’ll receive a report straight to your inbox outlining your strengths, gaps, and the steps you can take to improve.
Frequently Asked Questions
A Google Tag Manager specialist audits, builds, and maintains the tags, triggers, and variables inside your GTM container so that the data flowing into Google Analytics and your other marketing tools is accurate and consistent.
Google Tag Manager doesn't directly change your search rankings, but it plays a supporting role in SEO. A well-configured GTM container helps you accurately track organic traffic, page speed, and user engagement, the data you need to make informed SEO decisions, without adding extra code that could slow your site down.
Google Tag Manager is a tool for deploying and managing tags on your website without editing code. Google Analytics is a tool for analyzing the data those tags collect. Most sites use them together, GTM handles the tracking setup, and GA reports on the results. If you're also evaluating a move to GA4, our team can help with both at once.
Yes, Google Tag Manager is free. The cost of working with a Google Tag Manager consultant comes from the strategy, setup, and ongoing maintenance work, not the platform itself.
It depends on the complexity of your website and how many tags and integrations you need. A straightforward setup can take days; a full audit and rebuild for a larger site with many tracked events typically takes longer.
Hear From Our Happy Partners
We partnered with Marcel to upgrade a complex Google Analytics account to GA4, and it truly did feel like a partnership. They were transparent with us about what was and wasn't possible, provided thoughtful answers to questions, and helped us navigate the transition smoothly. They weren't pushy about adding services, didn't have any hidden charges, and I would wholeheartedly work with them again if the need arose. Highly recommend!
Ashley Christopherson
Web Performance Manager, Fortra
These guys know how to measure performance. They're pros at Analytics configuration for sites big and small. Not sure you’re getting accurate reports or good insights? Let them take a quick look.
Andy Crestodina
Co-Founder, Chief Marketing Officer, Orbit Media Studios
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart
