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Businesses need agile and adaptable platforms to deliver exceptional experiences. That's the power of a composable DXP

A Composable DXP is a modular approach to building a Digital Experience Platform that's tailored to your unique needs. At Marcel Digital, we bring a decade of expertise as an Umbraco Gold Partner to help you implement a Composable DXP strategy that future-proofs your tech stack. Learn why Composable DXP creates exceptional digital experiences.

What is a Composable DXP?

A Composable DXP is a Digital Experience Platform built on a modular architecture. Unlike traditional DXPs - also known as monolith DXPs - which offer a one-size-fits-all solution, a Composable DXP allows you to choose the components that align with your specific requirements. This flexibility enables you to utilize best-in-class solutions to create a platform that can easily adapt to market changes and evolving customer needs.

Why Adopt a Composable DXP Strategy?

Adopting a Composable DXP strategy is an investment in the future. It allows you to scale individual components independently, adapt to market changes swiftly, and deliver a personalized experience to your customers—all crucial elements for future-proofing your tech stack. A Composable DXP allows you to continue utilizing technologies you currently use, and to plug and play new solutions as needed to better adjust to changing organization and client needs. 

Key Benefits of Implementing a Composable DXP

  • Flexibility: Choose components that align with your business goals, whether it's content management, e-commerce, marketing automation, or customer relationship management.
  • Speed of Implementation: The modular nature of Composable DXP allows for quicker deployment of individual technologies, helping you go to market faster.
  • Customer-Centricity: Tailor your platform to meet the specific needs of your customer base through a variety of technologies, enhancing user experience and satisfaction.
  • Cost Efficiency: Pay only for the components you need, making it a cost-effective solution for businesses of all sizes.
  • Scalability: Scale your solutions as needed without the need to change or drastically reconfigure your technology. Need to add a new marketing automation platform? Choose your favorite and integrate as a part of your composable DXP.  

How Marcel Digital Implements a Composable DXP Strategy

At Marcel Digital, our approach to implementing a Composable DXP strategy starts with developing a custom Umbraco website tailored to your business needs. As a 10-year Gold Partner with Umbraco, we leverage the platform's flexibility and robust features to serve as the foundation of your Composable DXP.

Once the Umbraco website is in place, we focus on extending its capabilities through API integrations with your existing marketing stack. Whether you have a specific CRM, e-commerce platform, or other marketing tools you wish to keep, we ensure seamless integration to create a cohesive and powerful digital experience.

This two-pronged approach—building a custom Umbraco website and integrating it with your existing tools—ensures that you get a Composable DXP that is not only flexible and scalable but also perfectly aligned with your specific business goals and requirements.

Ready to build a future-proof digital experience with a custom Umbraco website at its core? Let's talk about how Marcel Digital can make your Composable DXP vision a reality. 

Frequently Asked Questions

The implementation time for a Composable DXP can vary depending on the complexity of your needs and the components you choose to include. However, one of the key advantages of a Composable DXP is its modular nature, which generally allows for quicker deployment compared to traditional DXPs. At Marcel Digital, our expertise in Umbraco and API integrations enables us to implement Composable DXP solutions in a time-efficient manner.

The cost of implementing a Composable DXP depends on various factors, including the number and type of components you wish to integrate, the complexity of your existing digital landscape, and any custom development that may be required. The modular nature of Composable DXP allows you to only pay for the components you actually use, making it a cost-effective solution. For a detailed quote tailored to your specific needs, we recommend scheduling a consultation with us.

Non-composable DXPs are usually monolithic systems built by a single vendor. These platforms come with a fixed set of features and capabilities, and you cannot easily replace apps or add new ones. This lack of flexibility can make it challenging to adapt the platform to meet evolving business needs or to integrate it with other tools and systems.

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I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

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Marcel was an excellent thought partner in the evaluation process as we considered major changes to our systems and website. They were willing to engage on many concerns and worries we had approaching the project. Thanks to their help, we felt confident that our concerns could be planned for, and that we had selected the right system for the changes we wanted to make. Their subject matter expertise and client care were exactly what we had hoped for.

Ray Fast / Director, Travel Experience / PerkSpot

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Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint

 

 

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I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner.

Dave Hamilton / Creative Director / StreetWise

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We are very pleased with the Umbraco website developed by Marcel Digital. Their Umbraco Master's transparent development process and attention to detail resulted in a beautiful website that has made a tremendous impact on our digital marketing efforts. They continue to be a valued partner and one we recommend without hesitation.

Mauricio Caneda / Sr. Vice President, Chief Information Officer & Director of Operations / Generali USA

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Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Megan Patterson at Arbour Group

Marcel has been a great a partner in our journey into the 21st century. They helped us to build a beautiful and functional Umbraco website, and have been there to help support us anytime a crisis arises. The increase in quality of leads was immediately recognized and anytime there was a change in lead flow our Marcel team was immediately there to offer suggestions and help us stay updated. We truly view Marcel as an extension of our team.

Megan Patterson / International Operations Manager / Arbour Group

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The overall experience of working with the Marcel team is outstanding. They have built a team of all-stars who are easy to communicate with and execute ideas effectively.

Andrew Barta / VP of Partner Relations / Umbraco HQ

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