Web Development
Medius partnered with Marcel Digital to launch a newly designed Umbraco website as part of a strategic rebranding initiative.
The Challenge
Medius needed a website that could elevate its evolving brand identity while clearly communicating the value of its technology to both prospective and existing customers. The project required a modern, user-friendly digital experience that strengthened lead generation efforts and supported sales enablement. At the same time, Medius faced the complexity of migrating a large, established content ecosystem, which made it critical to preserve SEO performance, maintain engagement, and ensure a seamless transition for users.
Key challenges included:
Showcasing a Modern, Evolved Brand
The legacy site no longer reflected Medius’ updated positioning or the sophistication of its technology platform.
Driving Lead Generation & Sales Enablement
Medius needed improved structure, navigation, and messaging to guide users toward conversion and support the sales process.
Migrating a Large Content Library Without SEO Loss
Moving extensive educational content risked disrupting organic visibility, rankings, and user pathways.
Ensuring a Seamless User Experience During Transition
With so much mission-critical content, maintaining continuity and preventing user friction during the migration was essential.
The Solution
To modernize Medius’ digital presence, Marcel Digital rebuilt the website on Umbraco - an adaptable, enterprise-ready CMS that offered the customization needed to align the experience with Medius’ business goals. The new design reinforced the brand’s identity, improved usability, and streamlined the customer journey to drive stronger engagement and conversions.
Implementing a Flexible, Brand-Forward Umbraco Build
The website was developed on Umbraco to provide a scalable and customizable foundation tailored to Medius’ evolving needs.
A modernized design system strengthened brand consistency and enhanced navigation across key product and solution pages.
The user experience was intentionally structured to support lead generation and guide visitors toward high-value actions.
Protecting and Enhancing SEO Performance
A comprehensive SEO audit informed updates to metadata, page titles, and content structure to safeguard Medius’ strong search presence.
The redesigned architecture preserved existing rankings while improving discoverability for new prospects.
A refined keyword strategy was deployed to attract high-intent organic traffic aligned with Medius’ ideal customer profile.
Building a Content-Driven Lead Generation Engine
The site integrated a robust content marketing ecosystem featuring FAQs, product tours, guides, webinars, and glossary pages.
These assets positioned Medius as an industry thought leader while supporting every stage of the buyer’s journey.
By combining rich educational content with clear conversion pathways, the website expanded engagement and accelerated lead generation.
The Results
By launching a modern, SEO-optimized Umbraco website powered by a rich content ecosystem, Medius achieved measurable improvements across brand engagement, visibility, and lead generation performance.
Stronger Brand Presence & User Experience
The redesigned website elevated Medius’ brand identity and delivered a more intuitive, user-friendly experience that improved visitor engagement across key product and content areas.
Sustained SEO Performance & Increased Discoverability
Through strategic SEO preservation and enhancement, Medius maintained its organic search strength while improving visibility to high-value prospects seeking AP automation solutions.
Industry Recognition & Future-Ready Growth
The project earned a Web Excellence Award for outstanding B2B design, UX, and development, affirming the impact of the transformation and positioning Medius for continued market expansion and lead generation success.
