As a B2B demand generation agency, we helps growth-focused organizations create and capture qualified demand.
Our services combine strategy, campaign execution, and analytics to connect with the right decision-makers, accelerate buying journeys, and drive measurable revenue impact.
Whether you need a full-scale demand generation strategy or targeted support in a single channel, we tailor programs that fuel long-term pipeline growth.
Attract the Right Audience. Create Lasting Interest.
At Marcel Digital, we help B2B teams build demand generation programs that reach the right audiences, spark interest, and move qualified prospects into your pipeline.
From campaign strategy to content creation, platform activation to lead nurturing, our solutions connect every part of your funnel so marketing efforts translate into measurable business impact. Whether you’re launching a new product, entering a new market, or trying to grow awareness with a niche audience, we help you create demand where it counts.
Our Core B2B Demand Generation Solutions
Why Demand Generation Matters in B2B
B2B buying cycles are long, competitive, and filled with research. You can’t afford to wait around for prospects to come to you. You need a strategy that actively generates awareness, engagement, and trust.
Strong demand generation helps you:
Reach high-value prospects earlier in their journey
Educate and engage buying teams with relevant content
Build brand awareness that lasts beyond the first click
Align marketing and sales teams around a shared revenue goal
In B2B, generating demand isn’t about shouting louder - it’s about building trust and delivering value before the buying decision is made.
Our B2B Demand Generation Process
Successful demand generation requires more than disconnected campaigns. We follow a structured process that ensures strategy, execution, and measurement stay aligned from start to finish.
Discovery & Goal Setting
We begin by learning your business, audience, and revenue goals. This includes mapping your buyer personas, evaluating your current funnel performance, and defining KPIs for success.
Strategy Development
Based on discovery insights, we create a demand generation strategy tailored to your B2B sales cycle. This may include ABM targeting, inbound content planning, paid campaign design, and channel alignment to reach decision-makers effectively.
Campaign Activation
Our in-house team launches campaigns across the right mix of channels; SEO, paid media, content, and automation, ensuring consistent messaging and audience targeting.
Optimization & Nurturing
We track engagement, lead quality, and pipeline movement to refine campaigns continuously. This stage ensures demand is not only generated but nurtured into sales-ready opportunities.
Reporting & Revenue Impact
Finally, we provide transparent reporting that ties marketing efforts to business outcomes. You’ll see clear connections between demand generation activities, pipeline growth, and revenue impact.
Why Choose Marcel Digital?
Marcel Digital brings together strategic planning, full-funnel execution, and performance tracking to help you create demand that leads to revenue.
Strategy-Driven Campaigns
We build everything around your goals, audience, and buying journey, not just channels or content for content’s sake.
In-House Execution
From content and media to analytics and automation, our cross-functional team delivers with speed, clarity, and quality.
Full-Funnel Alignment
We create programs that support every stage of the buyer journey, from awareness to consideration to decision.
Built for B2B Growth
We understand complex sales cycles, multiple personas, and long buying journeys and we build demand engines to match.
Ready to Generate Demand That Converts?
If your team is ready to go beyond lead capture and start building brand presence, pipeline, and long-term growth, Marcel Digital can help. Whether you need to start small or scale fast, we’ll help you create demand with purpose.
Frequently Asked Questions
Demand generation is a long-term marketing approach that creates interest in your product or service through education, brand awareness, and strategic engagement before a buyer is actively looking to purchase.
Demand generation services are a set of marketing strategies and execution programs designed to create awareness, generate interest, and move qualified prospects into your sales pipeline. For B2B organizations, these services often include account-based marketing, inbound marketing, content development, paid media, and marketing automation.
Lead generation focuses on capturing contact information. Demand generation starts earlier, building awareness and interest across the full buyer journey, often long before someone fills out a form.
Some channels (like paid) may show results quickly, while others (like content and SEO) build over time. We help balance quick wins with long-term growth strategies.
Look for an agency that specializes in B2B, understands complex buying committees, and can deliver both strategy and execution in-house. Transparency in reporting and a track record of revenue impact are also key indicators of a good fit.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart