A multichannel campaign is a coordinated marketing effort that runs across multiple platforms, like email, paid media, content, and social, to engage prospects across their preferred channels.
Consistent Messaging. Coordinated Execution. Full-Funnel Results.
Great marketing doesn’t happen in silos and neither do the best campaigns. Marcel Digital’s Multichannel Campaign solutions help B2B organizations deliver unified, audience-focused campaigns across the platforms that matter most.
From strategy and targeting to creative development and real-time optimization, we connect paid media, email, organic content, and more to create a seamless experience that moves prospects from awareness to action.
Why Multichannel Campaigns Matter
Your audience isn’t sitting in one place and neither is your competition. In B2B, reaching the right buyer means showing up consistently across multiple channels, each with tailored content and timing that reflects where they are in the journey.
Multichannel campaigns solve for this complexity by orchestrating every touchpoint, from first impression to conversion, around a unified message and goal. When done well, they improve performance, reduce wasted spend, and build stronger, faster-moving pipelines.
At Marcel Digital, we make multichannel execution not just possible, but powerful.
The Problems We Solve
If your campaigns feel fragmented or underperforming, we help bring it all together.
- Different teams or vendors managing different channels? We centralize campaign execution under one strategy, ensuring message consistency and timing alignment across platforms.
- Your efforts feel disconnected from revenue outcomes? We design campaigns with funnel movement in mind, focused on metrics that tie to leads, pipeline, and sales.
- You’re unsure what channel mix actually works? We test, track, and optimize continuously to find the highest-performing combinations for your audience.
- You lack time or capacity to manage campaigns end to end? We handle strategy, content, media, launch, and reporting.
Our Approach
1
Campaign Strategy & Planning
We define your audience segments, messaging, funnel stages, and KPIs then map out a multichannel plan with content and platform alignment.
2
Channel Coordination
We execute campaigns across paid media, SEO, email, landing pages, social, and more, with tight control over timing, targeting, and message flow.
3
Creative & Asset Development
From ads and landing pages to emails and lead magnets, we design assets tailored to both the channel and the buyer.
4
Segmentation & Targeting
We align every asset to its audience, personalizing campaigns based on role, behavior, account type, and funnel stage.
5
Measurement & Optimization
We build integrated reporting dashboards that surface what’s working, what’s not, and how to optimize across the entire ecosystem.
Create Cohesive Campaigns That Perform
Marketing doesn’t happen in silos and neither should your campaigns. Marcel Digital helps you unify your message, connect your platforms, and reach your audience wherever they are.
FAQs
What is a multichannel campaign?
How is this different from omnichannel?
Multichannel focuses on delivering consistent messaging across several platforms. Omnichannel adds personalization and continuity between those platforms. We help clients evolve into both, depending on maturity and goals.
Do I need to use every channel?
Not necessarily. We focus on the channels that make sense for your audience and objectives, whether that’s just two or six.
Can you work with platforms we already use?
Yes. We integrate with your existing tech stack, CRMs, ad platforms, and reporting tools to run cohesive, efficient campaigns.
What if we don’t have all the creative or assets ready?
No problem - we can help build campaign assets in-house, including landing pages, emails, ads, gated content, and more.
Ready to get started?
Let’s find the right solution for your business today.