Multichannel Campaign Services That Drive Full-Funnel Performance
Consistent Messaging. Coordinated Execution. Full-Funnel Results.
Marcel Digital is a B2B multichannel marketing agency helping organizations build coordinated campaigns that reach buyers across every channel. Our multichannel campaign services combine strategy, creative, segmentation, and ongoing optimization to deliver consistent messaging and measurable performance. Whether you need a complete cross-channel program or support aligning existing efforts, we help you connect platforms, unify communication, and move buyers through the funnel with purpose. Our team provides multichannel campaign management that aligns strategy, creative, and execution across every active channel.
Great marketing doesn’t happen in silos. Marcel Digital brings every channel together under one strategy, one message, and one performance framework. We plan, manage, and optimize multichannel campaigns that give your buyers a seamless experience and your team a clear path to growth.
Why Multichannel Campaigns Matter
Your audience isn’t sitting in one place and neither is your competition. In B2B, reaching the right buyer means showing up consistently across multiple channels, each with tailored content and timing that reflects where they are in the journey.
Multichannel campaigns solve for this complexity by orchestrating every touchpoint, from first impression to conversion, around a unified message and goal. When done well, they improve performance, reduce wasted spend, and build stronger, faster-moving pipelines.
At Marcel Digital, we make multichannel execution not just possible, but powerful.
The Problems We Solve
If your campaigns feel fragmented or underperforming, we help bring it all together.
Different teams or vendors managing different channels?
We centralize campaign execution under one strategy, ensuring message consistency and timing alignment across platforms.
Your efforts feel disconnected from revenue outcomes?
We design campaigns with funnel movement in mind, focused on metrics that tie to leads, pipeline, and sales.
You’re unsure what channel mix actually works?
We test, track, and optimize continuously to find the highest-performing combinations for your audience.
You lack time or capacity to manage campaigns end to end?
We handle strategy, content, media, launch, and reporting.
What You Get
Our multichannel campaign services focus on measurable outcomes, not deliverable checklists. You get:
A unified strategy aligned to your ICP and buyer journey
Consistent messaging and creative across channels
A coordinated plan designed to increase reach and engagement
Channel-specific assets that support each stage of the funnel
Reporting that connects performance to qualified leads and pipeline
Our Approach
Campaign Strategy & Planning
We define your audience segments, messaging, funnel stages, and KPIs then map out a multichannel plan with content and platform alignment.
Channel Coordination
We execute campaigns across paid media, SEO, email, landing pages, social, and more, with tight control over timing, targeting, and message flow.
Creative & Asset Development
From ads and landing pages to emails and lead magnets, we design assets tailored to both the channel and the buyer.
Segmentation & Targeting
We align every asset to its audience, personalizing campaigns based on role, behavior, account type, and funnel stage.
Measurement & Optimization
We build integrated reporting dashboards that surface what’s working, what’s not, and how to optimize across the entire ecosystem.
Why B2B Teams Work With Marcel Digital
Deep experience across B2B SaaS, services, and mid-market organizations
Integrated specialists across paid media, SEO, content, and analytics
Full-funnel planning focused on real revenue outcomes
Flexible support that fits your internal capabilities
Create Cohesive Campaigns That Perform
Marketing doesn’t happen in silos and neither should your campaigns. Marcel Digital helps you unify your message, connect your platforms, and reach your audience wherever they are.
Frequently Asked Questions
A multichannel campaign is a coordinated marketing effort that runs across multiple platforms, like email, paid media, content, and social, to engage prospects across their preferred channels.
Multichannel focuses on delivering consistent messaging across several platforms. Omnichannel adds personalization and continuity between those platforms. We help clients evolve into both, depending on maturity and goals.
Not necessarily. We focus on the channels that make sense for your audience and objectives, whether that’s just two or six.
Yes. We integrate with your existing tech stack, CRMs, ad platforms, and reporting tools to run cohesive, efficient campaigns.
No problem - we can help build campaign assets in-house, including landing pages, emails, ads, gated content, and more.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart