In B2B, customer experience (CX) refers to the full journey a prospect or customer has with your brand, from initial website visit and lead nurturing to onboarding, service, and renewal. It’s about making every interaction purposeful, connected, and easy.
Make Every Interaction Count
In B2B, it’s not just about getting leads in the door - it’s about what happens next. From first impression to post-sale follow-up, every touchpoint shapes how prospects move through the funnel and how customers stick with you long-term.
At Marcel Digital, we help you build connected, high-performing experiences that make it easier for buyers to engage, convert, and stay engaged. Whether it’s improving site usability, tailoring messaging by persona, or streamlining handoffs between teams, we focus on the moments that move your audience, and your business, forward.
Why Customer Experience & Engagement Matter in B2B
B2B buying journeys are long, complex, and full of decision-makers. It’s not enough to get someone to your site - you need to keep them engaged through every step of the process.
Great customer experiences help you:
- Build credibility early and stay top-of-mind throughout the journey
- Make it easier for buyers to find what they need and take the next step
- Connect marketing, sales, and success teams around a shared view of the customer
- Turn one-time buyers into long-term advocates
In B2B, how you deliver the experience often matters just as much as what you’re selling.
Our Core Demand Generation Solutions
Website Experience
Lay the foundation with a website that’s fast, accessible, intuitive, and built to support your full buyer journey. We help you modernize infrastructure, structure content clearly, and create an experience that reflects the value of your brand.
CX Strategy
Create a clear, end-to-end customer journey that aligns your teams and supports real business goals, from first touch to retention.
UX & Conversion Optimization
Improve the performance of your website and landing pages with user-first design and smart, data-backed testing.
Personalization
Serve the right message to the right audience at the right time with scalable personalization across web, email, and campaigns.
Content Strategy
Develop content that speaks to your buyers, answers their questions, and supports every stage of the funnel - from awareness to decision.
Conversion Rate Optimization (CRO)
Turn more traffic into results. We apply ongoing experimentation, analytics, and UX insights to improve how your site converts visitors into leads and customers.
Why Choose Marcel Digital?
We don’t just improve experiences - we align them with outcomes. Marcel Digital combines strategy, technology, and execution to help you build customer journeys that actually support business goals.
Strategy-First Thinking
We ground every solution in your buyer’s journey and your business objectives, not guesswork or trends.
Cross-Functional Expertise
Our teams span UX, content, analytics, development, and marketing, so we bring big-picture thinking and hands-on execution together.
Built for B2B Complexity
Long sales cycles, multiple personas, layered messaging - we’ve done it before, and we build systems that can handle it.
A Focus on Measurable Impact
Engagement is great - revenue is better. We design and optimize experiences that lead to real business growth.
Ready to Create Experiences That Actually Convert?
Customer expectations are high and B2B journeys are too important to leave to chance. Whether you’re fixing friction points, building personalization into your site, or rethinking how your content supports the buyer journey, we’ll help you bring it all together.
Marcel Digital partners with B2B teams to design smarter experiences that keep prospects engaged, decision-makers aligned, and momentum moving forward.
FAQs
What does “customer experience” mean in a B2B context?
Do we need to invest in all four areas (CX, UX, personalization, content)?
Not necessarily. We can help you focus on the area with the most impact first, then scale from there. Every engagement is customized based on your goals, maturity, and internal capacity.
Can you work with our internal marketing or product teams?
Absolutely. We collaborate with in-house teams all the time - filling strategic or execution gaps and aligning across departments for a unified customer experience.
Ready to get started?
Let’s find the right solution for your business today.