Make Every Interaction Count
In B2B, it’s not just about getting leads in the door - it’s about what happens next. From first impression to post-sale follow-up, every touchpoint shapes how prospects move through the funnel and how customers stick with you long-term.
At Marcel Digital, we help you build connected, high-performing experiences that make it easier for buyers to engage, convert, and stay engaged. Whether it’s improving site usability, tailoring messaging by persona, or streamlining handoffs between teams, we focus on the moments that move your audience, and your business, forward.
Why Customer Experience & Engagement Matter in B2B
B2B buying journeys are long, complex, and full of decision-makers. It’s not enough to get someone to your site - you need to keep them engaged through every step of the process.
Great customer experiences help you:
Build credibility early and stay top-of-mind throughout the journey
Make it easier for buyers to find what they need and take the next step
Connect marketing, sales, and success teams around a shared view of the customer
Turn one-time buyers into long-term advocates
In B2B, how you deliver the experience often matters just as much as what you’re selling.
Our Core CX & Engagement Solutions
Why Choose Marcel Digital?
We don’t just improve experiences - we align them with outcomes. Marcel Digital combines strategy, technology, and execution to help you build customer journeys that actually support business goals.
Strategy-First Thinking
We ground every solution in your buyer’s journey and your business objectives, not guesswork or trends.
Cross-Functional Expertise
Our teams span UX, content, analytics, development, and marketing, so we bring big-picture thinking and hands-on execution together.
Built for B2B Complexity
Long sales cycles, multiple personas, layered messaging - we’ve done it before, and we build systems that can handle it.
A Focus on Measurable Impact
Engagement is great - revenue is better. We design and optimize experiences that lead to real business growth.
Ready to Create Experiences That Actually Convert?
Customer expectations are high and B2B journeys are too important to leave to chance. Whether you’re fixing friction points, building personalization into your site, or rethinking how your content supports the buyer journey, we’ll help you bring it all together.
Marcel Digital partners with B2B teams to design smarter experiences that keep prospects engaged, decision-makers aligned, and momentum moving forward.
Frequently Asked Questions
In B2B, customer experience (CX) refers to the full journey a prospect or customer has with your brand, from initial website visit and lead nurturing to onboarding, service, and renewal. It’s about making every interaction purposeful, connected, and easy.
Not necessarily. We can help you focus on the area with the most impact first, then scale from there. Every engagement is customized based on your goals, maturity, and internal capacity.
Absolutely. We collaborate with in-house teams all the time - filling strategic or execution gaps and aligning across departments for a unified customer experience.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart