Personalization
Deliver the Right Message to the Right Buyer at the Right Time.
B2B buyers expect more from their digital experiences. Generic content and one-size-fits-all messaging aren’t enough to stand out or convert.
At Marcel Digital, we help you create personalization strategies that align with your customer journey, integrate with your tech stack, and drive real business results.
Whether you’re starting with basic segmentation or building advanced, dynamic experiences, we make personalization scalable, measurable, and smart.
Why Personalization Matters in B2B
Long buying cycles, multiple stakeholders, and complex journeys make it harder to keep your messaging relevant. Personalization helps you:
Speak directly to each buyer’s needs, pain points, and stage in the journey
Improve engagement across your website, email, and paid channels
Increase conversion rates by delivering more relevant CTAs and content
Build trust with experiences that feel helpful, not pushy
And it’s not just about knowing someone’s name - it’s about understanding intent and responding with value.
The Problems We Solve
Personalization can feel overwhelming - but we make it practical.
Low engagement from key personas?
We help you tailor messaging and content by role, industry, or behavior to increase relevance.
Site visitors bouncing before converting?
We personalize CTAs, offers, or page layouts based on where users came from or what they’ve viewed.
Struggling to scale across tools?
We help you unify your CRM, CMS, and marketing platforms so your data drives personalized experiences everywhere.
No clear strategy or roadmap?
We create a phased personalization plan that fits your resources and tech - starting small and building momentum.
Our Approach
We build personalization strategies that work in the real world, not just in pitch decks.
Audience Segmentation Strategy
We help you segment users by role, industry, behavior, or funnel stage - using CRM, site activity, and campaign data.
Personalization Use Case Planning
We identify high-impact touchpoints (e.g., homepage, product pages, nurture emails) where personalization can improve conversion and engagement.
Platform & Data Integration
We connect your CMS, CRM, automation tools, and analytics platforms to activate personalization across channels.
Content Personalization Execution
We set up dynamic content, smart CTAs, and behavioral triggers using platforms like HubSpot, Umbraco, or other CMS and DXP systems.
Testing & Optimization
We measure what’s working and continuously refine based on performance - not assumptions.
Built for Teams Who Want Personalization That Actually Works
We help B2B marketers move beyond generic messaging and create meaningful experiences, without overcomplicating the tech. Marcel Digital delivers personalization strategies that are practical, scalable, and aligned with your sales cycle, so you can focus on results, not platform limitations.
Frequently Asked Questions
Yes. We connect platforms like HubSpot, Salesforce, GA4, and others to drive unified, personalized experiences.
We set clear goals and track performance using A/B testing, analytics, and CRM attribution to ensure your personalization is actually driving results.
Yes. CRO and UX are core to our lead gen strategies. We optimize CTAs, forms, and user flows to improve quality and volume of leads.
We’ll help you identify gaps and build a strategy that works with your current assets, then scale content creation as needed.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart