Personalization

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Deliver the Right Message to the Right Buyer at the Right Time.

B2B buyers expect more from their digital experiences. Generic content and one-size-fits-all messaging aren’t enough to stand out or convert. At Marcel Digital, we help you create personalization strategies that align with your customer journey, integrate with your tech stack, and drive real business results. Whether you’re starting with basic segmentation or building advanced, dynamic experiences, we make personalization scalable, measurable, and smart.

Why Personalization Matters in B2B

Long buying cycles, multiple stakeholders, and complex journeys make it harder to keep your messaging relevant. Personalization helps you:

  • Speak directly to each buyer’s needs, pain points, and stage in the journey
  • Improve engagement across your website, email, and paid channels
  • Increase conversion rates by delivering more relevant CTAs and content
  • Build trust with experiences that feel helpful, not pushy

And it’s not just about knowing someone’s name - it’s about understanding intent and responding with value.

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The Problems We Solve

Personalization can feel overwhelming - but we make it practical.

  • Low engagement from key personas? We help you tailor messaging and content by role, industry, or behavior to increase relevance.
  • Site visitors bouncing before converting? We personalize CTAs, offers, or page layouts based on where users came from or what they’ve viewed.
  • Struggling to scale across tools? We help you unify your CRM, CMS, and marketing platforms so your data drives personalized experiences everywhere.
  • No clear strategy or roadmap? We create a phased personalization plan that fits your resources and tech - starting small and building momentum.

Our Approach

We build personalization strategies that work in the real world, not just in pitch decks.

1

Audience Segmentation Strategy

We help you segment users by role, industry, behavior, or funnel stage - using CRM, site activity, and campaign data.

2

Personalization Use Case Planning

We identify high-impact touchpoints (e.g., homepage, product pages, nurture emails) where personalization can improve conversion and engagement.

3

Platform & Data Integration

We connect your CMS, CRM, automation tools, and analytics platforms to activate personalization across channels.

4

Content Personalization Execution

We set up dynamic content, smart CTAs, and behavioral triggers using platforms like HubSpot, Umbraco, or other CMS and DXP systems.

5

Testing & Optimization

We measure what’s working and continuously refine based on performance - not assumptions.

Built for Teams Who Want Personalization That Actually Works

We help B2B marketers move beyond generic messaging and create meaningful experiences, without overcomplicating the tech. Marcel Digital delivers personalization strategies that are practical, scalable, and aligned with your sales cycle, so you can focus on results, not platform limitations.

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FAQs

Yes. We connect platforms like HubSpot, Salesforce, GA4, and others to drive unified, personalized experiences.

We set clear goals and track performance using A/B testing, analytics, and CRM attribution to ensure your personalization is actually driving results.

Yes. CRO and UX are core to our lead gen strategies. We optimize CTAs, forms, and user flows to improve quality and volume of leads.

We’ll help you identify gaps and build a strategy that works with your current assets, then scale content creation as needed.

Ready to get started?

 

Let’s find the right solution for your business today.