Reporting shows what happened. Measurement connects the dots so you understand why it happened and what it means for your business.
Make Smarter Decisions With Data You Can Trust
At Marcel Digital, we help organizations turn complex data into clear, actionable insights. Our Measurement Solutions are designed to give your team full visibility into performance so you can measure what matters, optimize what’s working, and plan what’s next.
Whether you’re tracking campaigns, integrating platforms, managing compliance, or building an analytics foundation for growth, we bring strategy, technology, and execution together to power confident, data-driven decisions.
A Unified Approach to Marketing and Business Intelligence
Scattered spreadsheets and siloed platforms only tell part of the story. We believe in building integrated analytics systems that give your entire team a single source of truth - across marketing, sales, customer experience, and beyond.
From implementation to visualization, we work across your ecosystem - CRMs, analytics tools, data warehouses, and compliance protocols - to make sure your insights are clear, accurate, and aligned with your goals.
Every solution is custom-built to fit your business, your tech stack, and your team’s workflow.
Our Measurement Solutions
Marketing Analytics
Track, visualize, and report on your most important KPIs, from web performance to campaign ROI, with clarity and confidence.
Attribution Modeling
Move beyond last-click reporting with attribution models that reflect the full customer journey and reveal what’s really driving results.
Data Integration
Connect all your tools, CRMs, ad platforms, GA4, and more, into one consistent, centralized system built for scalable reporting.
Campaign Measurement
Measure performance across every channel, campaign, and conversion point so you can optimize faster and prove value at every stage.
Data Warehousing
Store, organize, and access all your marketing and business data in a centralized cloud environment like BigQuery, designed for scale and flexibility.
Compliance
Ensure your analytics and data practices meet evolving privacy and accessibility standards, like GDPR, HIPAA, CCPA, and ADA, without sacrificing performance.
Why Choose Marcel Digital?
Strategy-Driven Implementation
We don’t just set up tools - we align every analytics decision with your broader business goals.
Cross-Platform Expertise
From GA4 to HubSpot, Salesforce to BigQuery, we make the tools you use work better together.
End-to-End Visibility
We build solutions that connect campaign performance to actual business outcomes - leads, pipeline, revenue, and retention.
Practical, Scalable Systems
Our analytics frameworks are designed to grow with you, so you’re not rebuilding every time your questions get more complex.
Ready to Get More From Your Data?
Whether you're cleaning up inconsistent reporting or building an enterprise-grade analytics environment, Marcel Digital is here to help. Let’s create a measurement strategy that turns insight into impact.
FAQs
What’s the difference between reporting and measurement?
Do you build custom dashboards?
Yes. We create dashboards tailored to your goals and audiences, whether it’s for marketing teams, execs, or cross-functional stakeholders.
Can you integrate with our existing platforms?
Absolutely. We work with GA4, HubSpot, Salesforce, BigQuery, Google Ads, Meta, LinkedIn, and more.
How do you handle attribution modeling?
We tailor attribution models to reflect your actual customer journey, whether you need first-touch, multi-touch, position-based, or custom rules.
What if we don’t have a dedicated data or analytics team?
No problem. We build systems that are powerful yet easy to manage and we’ll train your team to use them effectively.
Ready to get started?
Let’s find the right solution for your business today.