Marcel Digital provides marketing measurement consulting and services that help you move beyond reporting and into true performance insight.
Our team builds scalable measurement frameworks that connect campaigns to revenue, so you can optimize investments, reduce wasted spend, and demonstrate marketing’s business impact. We help organizations turn complex data into clear, actionable insights. Our Measurement Solutions are designed to give your team full visibility into performance so you can measure what matters, optimize what’s working, and plan what’s next.
Whether you’re tracking campaigns, integrating platforms, managing compliance, or building an analytics foundation for growth, we bring strategy, technology, and execution together to power confident, data-driven decisions.
A Unified Approach to Marketing and Business Intelligence
Scattered spreadsheets and siloed platforms only tell part of the story. We believe in building integrated analytics systems that give your entire team a single source of truth - across marketing, sales, customer experience, and beyond.
From implementation to visualization, we work across your ecosystem - CRMs, analytics tools, data warehouses, and compliance protocols - to make sure your insights are clear, accurate, and aligned with your goals.
Every solution is custom-built to fit your business, your tech stack, and your team’s workflow.
Our Measurement Solutions
Our Approach to Marketing Measurement
Every organization’s measurement journey is different, but our process follows a proven framework:
Audit & Discovery: We evaluate your current reporting, platforms, and business goals.
Strategy & Framework Design: We define KPIs, attribution models, and measurement roadmaps tailored to your organization.
Implementation & Integration: We connect CRMs, analytics tools, and data warehouses to create a single source of truth.
Optimization & Testing: We continuously refine your measurement model to improve ROI and support smarter decisions.
Training & Enablement: We empower your team with dashboards, documentation, and knowledge transfer.
This phased approach ensures you get a measurement system that not only works today but grows with you tomorrow.
Why Choose Marcel Digital?
Strategy-Driven Implementation
We don’t just set up tools - we align every analytics decision with your broader business goals.
Cross-Platform Expertise
From GA4 to HubSpot, Salesforce to BigQuery, we make the tools you use work better together.
End-to-End Visibility
We build solutions that connect campaign performance to actual business outcomes - leads, pipeline, revenue, and retention.
Practical, Scalable Systems
Our analytics frameworks are designed to grow with you, so you’re not rebuilding every time your questions get more complex.
Ready to Get More From Your Data?
Whether you're cleaning up inconsistent reporting or building an enterprise-grade analytics environment, Marcel Digital is here to help. Let’s create a measurement strategy that turns insight into impact.
Frequently Asked Questions
Marketing measurement services help organizations track, analyze, and optimize the performance of campaigns and channels. At Marcel Digital, our consulting team builds frameworks that connect marketing activities to revenue so you can prove ROI and make smarter investment decisions.
Reporting shows what happened. Measurement connects the dots so you understand why it happened and what it means for your business.
Clients typically gain faster optimization cycles, more accurate ROI tracking, and clearer connections between marketing spend and revenue. Our work often reduces wasted spend and increases confidence in marketing investment decisions.
Yes. We create dashboards tailored to your goals and audiences, whether it’s for marketing teams, execs, or cross-functional stakeholders.
Absolutely. We work with GA4, HubSpot, Salesforce, BigQuery, Google Ads, Meta, LinkedIn, and more.
We tailor attribution models to reflect your actual customer journey, whether you need first-touch, multi-touch, position-based, or custom rules.
No problem. We build systems that are powerful yet easy to manage and we’ll train your team to use them effectively.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart