Standard reports often give all credit to one touchpoint, usually the last. Attribution modeling spreads credit across multiple interactions to show how different channels and campaigns contribute to results.
When every touchpoint counts, guessing isn’t good enough.
Marcel Digital’s Attribution Modeling solutions give you the visibility you need to make confident decisions about where to invest and what to adjust. We help you move past simple reports and get a clear picture of how your marketing efforts truly work together to drive results.
At Marcel Digital, we help organizations move past last-click thinking. Our Attribution Modeling Solutions are built to show the full picture - how every channel, campaign, and touchpoint contributes to leads, pipeline, and revenue. With the right attribution model in place, your team can make smarter decisions, defend your marketing budget, and double down on what works.
Why Attribution Modeling Matters
Attribution modeling helps you answer the questions that matter most:
- Which channels are actually generating revenue?
- What role does each campaign play in the customer journey?
- Are we investing in the right places - or wasting budget?
Most marketing reports only tell part of the story. We help you connect the dots so your strategy is based on facts, not assumptions.
The Problems We Solve
Many marketing teams struggle to understand what’s truly influencing conversions. Last-click reports only credit the final interaction, ignoring the awareness campaigns, retargeting ads, emails, and content that helped move someone through the journey. Attribution modeling fills in those gaps by showing how each touchpoint contributes to the final result.
If your reports are inconsistent or siloed, we solve that by integrating data from GA4, HubSpot, Salesforce, and your ad platforms into a single, accurate view. No more juggling conflicting numbers across platforms - just clear, consistent reporting your team can rely on.
For teams under pressure to prove ROI, we build attribution frameworks that help justify your spend. You’ll see exactly which campaigns and channels drive outcomes, so you can reallocate budget based on real performance - not assumptions.
And when it's hard to tie marketing to revenue, we help connect attribution models directly to your sales data. That means full visibility from the first click to closed deal - giving your team a shared, trustworthy source of truth to guide planning and decision-making.
Our Approach
We don’t just build reports - we build understanding. Our team works with yours to choose the right attribution model, set up accurate tracking, and present the data in a way that supports decision-making across your team.
1
Model Selection
First-touch, linear, time-decay, position-based, or data-driven - we help you choose what’s right for your goals.
2
Platform Integration
We connect your web, ad, and CRM platforms for consistent, reliable reporting.
3
Customization
Every business is different. We configure attribution logic around your sales cycle, not generic templates.
4
Actionable Dashboards
Clear, visual reporting that helps your team prioritize and plan.
Built for Teams That Want Clarity
Whether you're reporting to leadership, reallocating budget, or aligning with sales, attribution modeling gives you the clarity to act decisively. Marcel Digital makes it easy to implement, easy to understand, and easy to use.
FAQs
What’s the difference between attribution modeling and standard reporting?
How do I know which model is right for us?
We work with you to choose the best model based on your sales cycle, customer journey, and campaign structure. That could be linear, time-decay, position-based, or something fully customized.
Can we use attribution modeling if our data is messy?
Yes. We start with a data audit to clean and unify your tracking, then configure your reporting around accurate, trustworthy inputs.
Will this work with our existing tools?
Most likely, yes. We integrate attribution with GA4, Google Ads, HubSpot, Salesforce, and other tools your team already uses.
Do you provide ongoing support?
Absolutely. We offer continuous monitoring, optimization, and updates to dashboards and reports as your campaigns, tools, or business needs evolve.
Ready to get started?
Let’s find the right solution for your business today.