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Google Analytics 4 Consulting Services

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Google is moving to GA4 in July 2023. Are you ready?

In late 2020, Google Analytics 4 (GA4) officially became the default tool for organizations tracking any new digital properties. With that, the path to sunsetting the previous iteration (Universal Analytics) was set in motion. 

While there are many benefits to this new era of digital tracking, it’s vitally important that your business is informed and prepared for the upcoming changes. Marcel Digital is proud to be a longstanding Google Analytics Certified Partner and we’re ready to offer your team the best Google Analytics 4 consulting services available.

What’s Changing with Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is designed for both scale and privacy. It also offers more robust tracking for web and app experiences. Cross-device measurement is at the heart of this upgrade as it enables brands to track all digital interactions in a single platform. To coincide with this new approach, GA4 is putting less focus on the session metrics of yesterday in favor of more user and event analysis.

Additionally, the platform provides a new forwarding-thinking perspective on privacy and cookies. The GA4 architecture is designed to rely on data modeling to fill in gaps of incomplete information. While it still uses first party cookies for now, it will soon incorporate Google’s machine learning models to fully support a future without them.

Finally, users will note changes to the reporting interface, including fewer standard reports and a more robust discovery tool. These updates provide analysts with better data visualization and actionable insights for your competitive advantage.

Benefits of Google Analytics 4 (GA4) Consulting

In the world of data and technology, early adoption is such an essential part of staying ahead of the curve. The future of Google Analytics is shifting, and the associated changes require a certain level of preparedness on the part of analysts. Organizations that implement GA4 early through a consultative approach will have ample time to develop their internal teams before Universal Analytics is officially sunset.

Early adoption of GA4 also means that your organization can collect more historical data to inform strategies ahead of the full switch. The advantages and capabilities compound the earlier you complete a Google Analytics 4 implementation for your brand.

Marcel Digital takes a thoughtful approach to implementing GA4 and we’re here to help you get started the right way. As a long-time Google Analytics Certified Partner, we know the ins and outs of GA4 consulting. The data structures are changing significantly, so we treat every implementation (or migration) with a proven process. We'll help you establish the specific events, metrics, and views that will set you up for success well into the future.

Key Dates for Google Analytics 4 Services

October 14, 2020

Google Analytics 4 became the default for organizations creating a new tracked property. Universal Analytics, which refers to the previous generation of Analytics, remains active.

July 1, 2023

Universal Analytics properties will not process data after this date. All new data will be imported into Google Analytics 4 properties only.

Google Analytics 4 Migration

Are you currently using Universal Analytics to monitor your web traffic and key events? No problem! The Marcel Digital team specializes in making this upgrade easy for you.

Here’s an overview of our approach to Google Analytics 4 migration services:

  • A full audit of your current Google Analytics and web metrics
  • Communicate with each stakeholder to fully understand all tracking requirements
  • Build custom reports and dashboards based on your business needs
  • Configure your Google Tag Manager
  • Prepare resources to help your internal team optimize and make ongoing changes
  • Inform you of the latest developments, features, and reports in GA4

Your Team of GA4 Implementation Specialists

Ready to level up your website data analysis and reporting with a Google Analytics 4 implementation? We'd love to help - just fill out the form and our team will be in touch.