Local SEO

Local SEO

According to Google, 50% of consumers who conducted a local search visited a business within one day. What does this mean? It means that users who are conducting local searches are looking for businesses that provide services or products that meet their needs and ready to take action. If your business isn't appearing for local based search queries, this means you are missing a huge opportunity to connect with consumers who are actively seeking your services.

With our local SEO services, Marcel Digital will expertly optimize your website and business listings with the most relevant information, positioning your business and website to appear for more local searches and connecting you with the most qualified searchers who are right outside your door.

What is Local SEO?

Local Search Engine Optimization (SEO) is a form of digital marketing that focuses on capturing relevant and qualified local search traffic actively seeking your business services or products. Local SEO services focus on creating consistency among your branded local listings and citations so that search engines can verify and properly return your business information in relevant local searches. Local SEO also focuses on developing targeted local content that provides information about your business's services and products to better help those searching in your backyard.

The Benefits of Local SEO

As stated before, local searchers are more likely to take action with their search intent. This means that local searchers are looking for contact or address information of businesses that meet their search needs. When a business is properly listed for relevant business or industry searches, they are more likely to reap the benefits of local searches relevant to their industry and services. Google and other search engines return local business information in the form of rich snippets and local packs such as below.

Local SEO Search Pack

With local SEO services, you will position your business and website to get in front of searchers who are actively seeking your services. With exponential increases in mobile and local searches, traditional marketing channels of old are now taking a backseat to the geotargeted content creation and citation building that search engines use to return relevant business and service results to their users. In short, local SEO gives your website greater visibility to those ready to buy or act.

Our Local SEO Services

The local SEO experts at Marcel Digital focus on a developing a comprehensive and unique local search strategy from the top down. We first focus on getting an understanding of our current local SEO efforts and from there find the opportunities you're missing and pitfalls holding your efforts back. We then prioritize our efforts in order of what items will have the biggest impact and gains, and get right to work, showing real ROI as we go.

We provide the following services to achieve real results for your local SEO campaign:

  • Targeted citation and listing building
  • Citation audits & cleanup
  • Managed business listings
  • Targeted local landing pages & content
  • Local keyword and query tracking
  • Reputation management and review tracking

And much more. Our local SEO services are tailored to your business's specific needs, aligning your business goals with your audience's goals, and taking your local search visibility to the next level. We continuously monitor your local citations and listings, making updates as needed and submitting your information to targeted directories and aggregators. There's "good enough" local SEO and then there's local SEO services from the experts at Marcel Digital.

If you like what you see, let's work together.

Contact Us

What Our Customers Think

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute