Data Warehousing
A Centralized Data Foundation You Can Trust.
Spreadsheets, siloed exports, and disconnected dashboards only take you so far. Marcel Digital’s Data Warehousing Solutions help you bring all your data together, so your team can access clean, consistent insights anytime they need them.
Whether you’re running multi-channel campaigns, syncing CRM and analytics data, or building long-term reporting infrastructure, we help you design and implement a warehouse that scales with your business.
Why Data Warehousing Matters
When your data is scattered, slow, or inconsistent, it leads to critical questions:
Can we trust what our reports are telling us?
Why do different teams see different numbers?
How can we get everything into one place without more manual work?
A well-built data warehouse gives you a single source of truth, ready for real-time decisions, reporting, and forecasting.
The Problems We Solve
If your team is stuck pulling data manually from different platforms every week, we help automate that work - freeing up time and reducing errors.
If your marketing, sales, and finance teams all report on slightly different numbers, we centralize your data into a warehouse like BigQuery and standardize your reporting logic.
If you're using GA4 and frustrated by sampling, limited retention, or inflexible reports, we export your data to a warehouse and design analytics-ready tables you can actually use.
And when you need to grow, we give you a warehouse that scales - so you can handle more data, more users, and more questions without slowing down.
Our Approach
We tailor each warehouse solution to your goals, tools, and level of data maturity. Our process includes:
Source Discovery & Audit
We identify the platforms that need to feed your warehouse (like GA4, CRMs, ad platforms, and internal systems) and assess data quality.
Pipeline Design & Development
We use tools to automate secure, reliable data movement into your warehouse.
Warehouse Architecture & Schema Design
We structure your warehouse for fast querying, clean joins, and long-term flexibility.
Data Transformation & Modeling
We clean and normalize your data to make it consistent, accurate, and usable across teams.
BI & Dashboard Connections
We connect your warehouse to Looker Studio, Tableau, Power BI, or other tools to surface insights clearly and consistently.
Built for Teams That Want to Scale Smarter
Your data warehouse should help you move faster - not add more friction. Marcel Digital builds warehousing solutions that are powerful, accessible, and aligned with how your teams actually work.
Frequently Asked Questions
A data warehouse stores all your raw and transformed data in one place. Reporting tools visualize that data. Without a good warehouse, reports are often incomplete, inconsistent, or slow.
We work across CRMs (HubSpot, Salesforce), ad platforms (Google Ads, Meta, LinkedIn), analytics (GA4), email tools, and internal systems - plus custom APIs.
Yes, if you want access to unsampled data, longer retention, and more control. GA4’s export to BigQuery is one of the most common use cases we help with.
Absolutely. We connect your warehouse to tools like Looker Studio, Tableau, or Power BI - and even help redesign reports for better usability.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart