Is your website flooded with traffic but disappointing in the results you’re getting? Are your sales not what you’d expected, your phone not ringing, your lead generation numbers lackluster? Sounds like your website is the perfect candidate for Conversion Rate Optimization (CRO), an online marketing technique designed to improve your site’s effectiveness in generating conversions. It is the most powerful way to turn your website visitors into customers.
Through a systematic use of analysis and experimentation, Marcel Digital will work with you to identify the friction points on your website, and develop an iterative cycle of testing and learning to optimize your users’ experience, with a focus on your most important conversion points.
CRO starts with a complete audit of your website, using a combination of software tools and a comprehensive review by human experts, as well as a assessment of your traffic flows using web analytics. This analysis will yield the friction points that are preventing visitors from completing desired tasks on your website. Our CRO site audit will yield a list of problem areas that should be addressed, as well as a preliminary list of testing recommendations.
Your customized testing plan will outline the user flows and landing pages where visitors are experiencing friction. Common problem areas include shopping carts with too many steps or unclear direction, lead forms that are difficult to locate or have too many fields required, phone numbers that are hard to find on the page, and more.
The testing plan will prioritize those areas with the greatest opportunities for improving visitor throughput. Using techniques like A/B, multivariate and split testing along with insights from our CRO experts, modified page layouts, page elements and the like can be tested on an iterative basis. Experiments may be run concurrently or sequentially depending on the nature of the user flows being tested.
CRO is ultimately about problem solving to remove any obstacles that may be present on your website today. But how do you find the problem if you don't know what the problem is?
Marcel Digital employs an arsenal of tools to get insights and invaluable information on the way real users use your website. Take the guesswork out of your decision making and see how visitors are actually using your website right at this moment.
Tools that show heatmapping for clicks, mouse movement, and webpage scrolling will show you the areas on your web pages that are generally giving your users problems. And tools like user recordings will show you specific sessions of individuals on your site so you can see what their user experience was like.
CRO will deliver incremental improvement to your site’s conversion rate over time, improving the ROI from all of your marketing efforts. Small investments in time and effort upfront can deliver big pay-offs in sales, leads and inbound calls.
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!The Dilectio Group, Inc.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.Residential Loan Centers of America
Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.Gold Dust Partners
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.Doral Michigan Avenue
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.Frank Lynn & Associates, Inc.