Is your website flooded with traffic but disappointing in the results you’re getting? Are your sales not what you’d expected, your phone not ringing, your lead generation numbers lackluster? Sounds like your website is the perfect candidate for Conversion Rate Optimization (CRO), an online marketing technique designed to improve your site’s effectiveness in generating conversions. It is the most powerful way to turn your website visitors into customers.
Through a systematic use of analysis and experimentation, Marcel Digital will work with you to identify the friction points on your website, and develop an iterative cycle of testing and learning to optimize your users’ experience, with a focus on your most important conversion points.
CRO starts with a complete audit of your website, using a combination of software tools and a comprehensive review by human experts, as well as a assessment of your traffic flows using web analytics. This analysis will yield the friction points that are preventing visitors from completing desired tasks on your website. Our CRO site audit will yield a list of problem areas that should be addressed, as well as a preliminary list of testing recommendations.
Your customized testing plan will outline the user flows and landing pages where visitors are experiencing friction. Common problem areas include shopping carts with too many steps or unclear direction, lead forms that are difficult to locate or have too many fields required, phone numbers that are hard to find on the page, and more.
The testing plan will prioritize those areas with the greatest opportunities for improving visitor throughput. Using techniques like A/B, multivariate and split testing along with insights from our CRO experts, modified page layouts, page elements and the like can be tested on an iterative basis. Experiments may be run concurrently or sequentially depending on the nature of the user flows being tested.
CRO is ultimately about problem solving to remove any obstacles that may be present on your website today. But how do you find the problem if you don't know what the problem is?
Marcel Digital employs an arsenal of tools to get insights and invaluable information on the way real users use your website. Take the guesswork out of your decision making and see how visitors are actually using your website right at this moment.
Tools that show heatmapping for clicks, mouse movement, and webpage scrolling will show you the areas on your web pages that are generally giving your users problems. And tools like user recordings will show you specific sessions of individuals on your site so you can see what their user experience was like.
CRO will deliver incremental improvement to your site’s conversion rate over time, improving the ROI from all of your marketing efforts. Small investments in time and effort upfront can deliver big pay-offs in sales, leads and inbound calls.
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.Kapow
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.Broadway In Chicago
“Marcel Digital has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”Rush University Medical Center
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!The Dilectio Group, Inc.
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.Doral Michigan Avenue