Conversion Rate Optimization

Conversion Rate Optimization

Is your website flooded with traffic but disappointing in the results you’re getting? Are your sales not what you’d expected, your phone not ringing, your lead generation numbers lackluster? Sounds like your website is the perfect candidate for Conversion Rate Optimization (CRO), an online marketing technique designed to improve your site’s effectiveness in generating conversions. It is the most powerful way to turn your website visitors into customers.

Through a systematic use of analysis and experimentation, the Conversion Rate Optimizatio experts at Marcel Digital will work with you to identify the friction points on your website, and develop an iterative cycle of testing and learning to optimize your user's experience, with a focus on your most important conversion points.

If you're interested in learning more about Conversion Rate Optimization services at Marcel Digital, check out our CRO process and the types of tests we run on your website.


What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the continual data-driven evaluation and optimization of your website’s lead or sales funnel. Conversion Rate Optimization services are meant to increase the overall percentage of users converting on your website by identifying and removing the obstacles keeping them from taking a particular action.

A conversion is any user action on your website that satisfies your business goals. A conversion can be:

  • Product or service order
  • Form submission
  • Download
  • Sign up
  • Registration
  • And more…

The purpose of a conversion is to show your business what users are interested in moving down your funnel to become a customer or lead. Conversions are what continue to grow your business.


Why You Need Conversion Rate Optimization

If your business is focused on growing (which let’s be honest, we all are), Conversion Rate Optimization allows your team to continually test improvements on your website to ensure that you are giving your target audience the information they need to convert, as well as keeps you steps ahead of your competition.

The benefits of Conversion Rate Optimization services are numerous:

  • Maximize your revenue
  • Qualify your sales pipeline
  • Lower your cost per acquisition
  • Remove barriers to purchase
  • Create more value in your brand to partners

But most of all, CRO helps better convert traffic that’s already coming to your site, which means less money and budget spent on getting more traffic. The ROI speaks for itself.


How Can Marcel Digital Help?

Marcel Digital’s data-driven approach to Conversion Rate Optimization is based on years of expert testing and experimentation. From the start of the campaign, the Conversion Rate Optimization experts at Marcel Digital zero in on creating a comprehensive and custom CRO strategy designed on aligning your business goals with your target audience goals. Your business is unique, your goals are unique, and your audience is unique. Why should your campaign be any different?

Not only is Marcel Digital a Hotjar Founding Member and a Google Analytics Certified Partner, but we also use premier tools and software which means our ability to obtain and deep dive data drives our strategies forward and achieves the goals most important to your business. Your success is our success, and our years of results prove it.

ConversionXL Certified Optimizer      Hotjar Founding Member

Interested in how we can help grow your business?


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Learn more about our CRO Process >>

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What Our Customers Think

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.

- Matt Rudnick, Residential Loan Centers of America

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue