Conversion Rate Optimization

Conversion Rate Optimization

The Conversion Rate Optimization (CRO) experts at Marcel Digital increase the percentage of visitors on your website who turn into leads or customers. Through CRO, we improve the overall conversion rate of your website without using your internal resources, such as your web development team. Using our best-in-class solutions and forward thinking strategies, we've been able to improve our client's conversion rates by over 133%!

Through a systematic use of analysis and experimentation, the Conversion Rate Optimization experts at Marcel Digital will work with you to identify the friction points on your website, and develop an iterative cycle of testing and learning to optimize your user's experience, with a focus on your most important conversion points.

ConversionXL Certified Optimizer      Hotjar Founding Member

If you're interested in learning more about Conversion Rate Optimization services at Marcel Digital, check out our CRO process, the types of tests we run, and how we can help with website personalization on your website.

 

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the continual data-driven evaluation and optimization of your website’s lead or sales funnel. Conversion Rate Optimization services are meant to increase the overall percentage of users converting on your website by identifying and removing the obstacles keeping them from taking a particular action.

A conversion is any user action on your website that satisfies your business goals. A conversion can be:

  • Product or service order
  • Form submission
  • Download
  • Sign up
  • Registration
  • And more…

The purpose of a conversion is to show your business what users are interested in moving down your sales funnel to become a customer or lead. Conversions are what continue to grow your business.

 

How Can Marcel Digital Help?

The goal of any Conversion Rate Optimization campaign is to lift the revenue and leads that are generated through your website, and with our time tested CRO formula, there's no one better than the CRO experts at Marcel Digital. From data collection to testing prioritization, design to test implementation, measuring and reporting, the team at Marcel Digital is focused on driving more bottom line impact from your website.

Not only is Marcel Digital a Hotjar Founding Member and a Google Analytics Certified Partner, but we also use premier tools and software which means our ability to obtain and deep dive data is second to none. It drives our strategies forward and empowers us to achieve the bottom line goals most important to your business. Your success is our success, and our years of results prove it.

ConversionXL Certified Optimizer      Hotjar Founding Member


Why You Need Conversion Rate Optimization

If your business is focused on growing (which let’s be honest, we all are), Conversion Rate Optimization allows us to continually test improvements on your website to ensure that you are giving your target audience the information and queues they need to convert, as well as keeps you steps ahead of your competition.

The benefits of Conversion Rate Optimization services are numerous:

  • Maximize your revenue
  • Qualify your sales pipeline
  • Lower your cost per acquisition
  • Remove barriers to purchase
  • Create more value for your brand to partners

But most of all, CRO helps better convert traffic that’s already coming to your site, which means less money and budget spent on getting more traffic. The ROI speaks for itself.

Interested in how we can help grow your business?

 

Let's Chat

 

Learn more about our CRO Process >>

If you like what you see, let's work together.

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What Our Customers Think

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago