Conversion Rate Optimization

Conversion Rate Optimization

The Conversion Rate Optimization (CRO) experts at Marcel Digital increase the volume of users coming to your website that turn into leads or customers. Using our suite of best-in-class tools and forward-thinking strategies, Marcel Digital will create a comprehensive conversion optimization strategy for your website, including every facet of CRO from research to design and testing to analysis. Through the years of conducting 100s of tests, we've been able to improve our client's conversion rates by over 133%!

ConversionXL Certified Optimizer      Hotjar Founding Member

If you're interested in learning more about Conversion Rate Optimization services at Marcel Digital, check out our CRO process, the types of tests we run, and how we can help with website personalization on your website.


What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the continual evaluation and optimization of your website’s lead or sales funnel. Conversion Rate Optimization services are meant to increase the overall percentage of users converting on your website by identifying and removing the obstacles keeping them from taking a particular action.

A conversion is any user action on your website that satisfies your business goals. A conversion can be:

  • Product or service order
  • Form submission
  • Download
  • Sign up
  • Registration
  • And more…

The purpose of a conversion is to show your business what users are interested in moving down your sales funnel to become a customer or lead. But in the most simplest of definitions, conversions are what continue to grow your business.


How Can Marcel Digital Help?

The goal of any Conversion Rate Optimization campaign is to lift the revenue and leads that are generated through your website, and with our time tested CRO formula, there's no one better than the CRO experts at Marcel Digital. From data collection to testing prioritization, design to test implementation, measuring and reporting, the team at Marcel Digital is focused on driving more bottom line impact from your website.

Not only is Marcel Digital a Hotjar Founding Member and a Google Analytics Certified Partner, but we also use premier tools and software which means our ability to obtain and deep dive data is second to none. It drives our strategies forward and empowers us to achieve the bottom line goals most important to your business. Your success is our success, and our years of results prove it.

ConversionXL Certified Optimizer      Hotjar Founding Member

Why You Need Conversion Rate Optimization

If your business is focused on growing (which let’s be honest, we all are), Conversion Rate Optimization allows us to continually test improvements on your website to ensure that you are giving your target audience the information and cues they need to convert, as well as keeps you steps ahead of your competition.

The benefits of Conversion Rate Optimization services are numerous:

  • Maximize your revenue
  • Qualify your sales pipeline
  • Lower your cost per acquisition
  • Remove barriers to purchase
  • Create more value for your brand to partners

But most of all, CRO helps better convert traffic that’s already coming to your site, which means less money and budget spent on getting more traffic. The ROI speaks for itself.

Interested in how we can help grow your business?


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Learn more about our CRO Process >>


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What Our Customers Think

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute