Eliminate Data Silos & Drive Smarter Growth with Data Warehousing Solutions
Marketing and revenue teams rely on data to drive growth - but fragmented, siloed data makes it nearly impossible to get a full picture. Without a centralized data warehouse, demand generation efforts suffer from inconsistent tracking, inaccurate reporting, and inefficient campaign optimizations.
That’s where Marcel Digital’s Data Warehousing Consulting Services come in. We help businesses eliminate silos, optimize performance, and get accurate insights.
Why Businesses Need a Data Warehouse
For marketing and revenue teams, success depends on having real-time, data-driven insights to fuel demand generation and maximize lead attribution. Without a modern data warehouse, you risk being held back by:
Data Fragmentation & Siloed Insights: Your marketing data lives in CRMs, ad platforms, web analytics, and other tools, but they don’t talk to each other. A data warehouse unifies everything into a single source of truth.
Inaccurate Lead Attribution: Are your marketing efforts actually driving revenue? Without a centralized data strategy, tracking customer journeys and conversions is unreliable.
Slow & Inefficient Reporting: Running reports across multiple platforms wastes time. A data warehouse automates and accelerates reporting, so teams can make faster, data-driven decisions.
Scaling & Future-Proofing Data: As your business grows, so does your data. A modern data warehousing solution ensures scalability, security, and long-term success.
Our Data Warehousing Services
At Marcel Digital, we specialize in consulting, implementation, and ongoing optimization to help businesses get the most out of their data warehousing investments. Our data warehousing services include:
Data Strategy Consulting
We assess your current data and develop a roadmap for building a centralized, scalable data warehouse that aligns with your business goals.
BigQuery Implementation & Optimization
As Google BigQuery experts, we ensure seamless integration with your existing tech stack and optimize for cost efficiency, performance, and scalability.
Ongoing Management & Performance Optimization
We continuously monitor and fine-tune your data warehouse for speed, efficiency, and cost-effectiveness.
Marketing Attribution & Performance Analytics
Build multi-touch attribution models to track how different marketing channels contribute to conversions. Our custom-built dashboards in Looker Studio and other BI tools help teams visualize revenue-driving data with precision.
Why Choose Marcel Digital for Data Warehousing?
Selecting a data warehousing service provider is essential for marketing and revenue teams aiming to eliminate silos and gain actionable insights, and Marcel Digital delivers expert solutions powered by Google BigQuery to drive measurable business growth.
Deep Expertise in Marketing & Revenue Data: Unlike generic data consultants, we specialize in helping marketing teams break down data silos for better demand generation and lead attribution.
Google BigQuery Specialists: We provide expert consulting & implementation for BigQuery, ensuring scalability and performance.
Actionable Insights, Not Just Infrastructure: Our goal is to ensure your data warehouse drives real business growth, not just store information.
Faster, More Accurate Decision-Making: By centralizing and structuring your data, we help eliminate guesswork and empower data-driven marketing and revenue strategies.
Custom-Tailored Data Solutions: No one-size-fits-all approach - our data warehousing solutions are built around your unique business objectives, data sources, and reporting needs.
How Our Data Warehousing Consulting Works
Building a high-performing data warehouse requires a structured approach. Our process ensures seamless implementation, optimization, and long-term success for your business.
Assessment & Strategy
We evaluate your existing data landscape, identify pain points, and develop a customized strategy aligned with your business objectives.
BigQuery Implementation
Our team designs and implements a scalable data warehouse, ensuring seamless integration with your CRM, analytics, and marketing platforms.
Optimization & Automation
We enhance performance, manage costs, and streamline data processing to deliver real-time insights that drive decision-making.
Ongoing Support & Growth
As your business evolves, we continuously monitor and optimize your data warehouse to keep it efficient, scalable, and aligned with your long-term goals.
Transform Your Marketing Data Today
Our expert team of data strategists and analytics specialists are ready to help you unify, optimize, and leverage your marketing data for smarter decision-making and measurable business impact.
Your data has a story. Do you trust it?
Data should empower decisions, not create doubt. With our Data Maturity Assessment, you’ll uncover what you can rely on, where the gaps are, and the risks you’re exposed to if those gaps go unaddressed.
In just 24 hours, you’ll receive a personalized report outlining your strengths, gaps, and the steps you can take to improve.
Frequently Asked Questions
A data warehouse is a centralized system that consolidates data from multiple sources, providing a single source of truth for analytics. For marketing teams, this means improved lead attribution, better campaign tracking, and faster decision-making.
A data warehouse is a centralized system that stores and processes data from multiple sources to support business intelligence and analytics. Examples include Google BigQuery, Amazon Redshift, and Snowflake, which are commonly used by enterprises to consolidate marketing, financial, and operational data.
Businesses leverage data warehouses for use cases such as tracking marketing performance, optimizing e-commerce pricing strategies, detecting fraud in financial transactions, managing patient records in healthcare, and improving inventory management in retail.
A data warehouse centralizes marketing data from platforms like Google Ads, CRM systems, and web analytics tools, allowing for multi-touch attribution models that give a clearer picture of how marketing efforts drive revenue.
Our data warehousing solutions can integrate with Google Analytics, CRMs (like HubSpot and Salesforce), ad platforms (Google Ads, Meta Ads, LinkedIn Ads), email marketing tools, call tracking systems (CallRail), and more.
By unifying customer data across platforms, businesses can make data-driven marketing decisions, identify high-value prospects, and optimize campaigns based on real-time insights.
Yes, we specialize in migrating existing data warehouses (including legacy databases and cloud platforms) to Google BigQuery while ensuring a smooth transition with minimal disruption.
The best way to begin is by scheduling a consultation with our team to discuss your data needs, pain points, and objectives. From there, we develop a custom strategy tailored to your business.
Hear From Our Happy Partners
We partnered with Marcel to upgrade a complex Google Analytics account to GA4, and it truly did feel like a partnership. They were transparent with us about what was and wasn't possible, provided thoughtful answers to questions, and helped us navigate the transition smoothly. They weren't pushy about adding services, didn't have any hidden charges, and I would wholeheartedly work with them again if the need arose. Highly recommend!
Ashley Christopherson
Web Performance Manager, Fortra
These guys know how to measure performance. They're pros at Analytics configuration for sites big and small. Not sure you’re getting accurate reports or good insights? Let them take a quick look.
Andy Crestodina
Co-Founder, Chief Marketing Officer, Orbit Media Studios
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart
