We work across a wide range of platforms including CRMs, CMSs analytics tools, and marketing automation platforms. We’re platform-agnostic, our focus is on what best fits your needs.
Turn Your Tech Stack Into a Growth Engine
Your marketing technology shouldn’t slow you down - it should accelerate your strategy. At Marcel Digital, we help organizations get more out of the platforms they already use, and guide smarter decisions about the tools they need next.
From CRM and CMS selection to system integration and long-term digital transformation, we bring strategy, implementation, and optimization under one roof. The result? A tech stack that’s not only functional, but fully aligned with your business goals.
The Role of Technology in Digital Growth
The right tools can connect teams, unlock insights, automate complexity, and create better customer experiences. But only if they’re working together.
We help marketing, sales, and IT teams:
- Evaluate and align tools with real business needs
- Streamline workflows across platforms and departments
- Integrate data and systems for better reporting and automation
- Avoid platform sprawl and shadow tech
- Build a foundation that supports scale, not just day-to-day tasks
Whether you’re optimizing your current systems or planning a full-scale digital transformation, we’re here to guide the process.
Our Core Technology Platform Solutions
Martech Strategy
Clarify your stack, reduce waste, and build a roadmap for tools that actually support your strategy.
CRM & Automation
Design systems that connect marketing and sales, automate follow-up, and keep your data clean and actionable.
CMS & DXP
Flexible content platforms that support performance, personalization, and publishing, without dev bottlenecks.
Platform Integration
Measure performance across every channel, campaign, and conversion point so you can optimize faster and prove value at every stage.
Umbraco
Open-source CMS built on .NET for teams that want control, customization, and long-term flexibility.
HubSpot
Make HubSpot work harder with custom builds, smart automation, CRM alignment, and CMS implementation.
Digital Transformation
Step back, reassess, and realign your entire digital ecosystem, from tech and data to process and team structure.
Why Choose Marcel Digital?
Strategy-Driven Implementation
We don’t just set up tools - we align every analytics decision with your broader business goals.
Cross-Platform Expertise
From GA4 to HubSpot, Salesforce to BigQuery, we make the tools you use work better together.
End-to-End Visibility
We build solutions that connect campaign performance to actual business outcomes - leads, pipeline, revenue, and retention.
Practical, Scalable Systems
Our analytics frameworks are designed to grow with you, so you’re not rebuilding every time your questions get more complex.
Let’s Simplify Your Stack
If your tools feel disconnected, underused, or overly complex, we can help. Marcel Digital brings clarity, structure, and strategy to your technology, so you can focus on growth, not technical debt.
FAQs
What kinds of technology platforms do you support?
Do you help with selecting new platforms?
Yes. We offer martech assessments and strategic guidance to help you evaluate your current tools and select the right technology based on your goals, team structure, and tech environment.
Can you integrate our existing tools together?
Absolutely. We specialize in platform integration, whether it’s syncing data between your CRM and CMS, connecting analytics platforms, or automating workflows across your stack.
Do you provide implementation or just strategy?
We do both. Our team handles everything from upfront strategy and platform selection to hands-on implementation, integration, and long-term optimization.
Is your technology support just for marketers?
Not at all. While we often start with marketing teams, we work closely with sales, operations, and IT to ensure your systems work together across departments.
Can you help if our stack is already a mess?
Yes, we’re often brought in to untangle complex tech stacks. Whether it’s cleaning up CRM data, consolidating tools, or building a roadmap for long-term improvement, we’ve got you covered.
Ready to get started?
Let’s find the right solution for your business today.