Turn Your Tech Stack Into a Growth Engine
Your marketing technology shouldn’t slow you down - it should accelerate your strategy. At Marcel Digital, we help organizations get more out of the platforms they already use, and guide smarter decisions about the tools they need next.
From CRM and CMS selection to system integration and long-term digital transformation, we bring strategy, implementation, and optimization under one roof. The result? A tech stack that’s not only functional, but fully aligned with your business goals.
The Role of Technology in Digital Growth
The right tools can connect teams, unlock insights, automate complexity, and create better customer experiences. But only if they’re working together.
We help marketing, sales, and IT teams:
Evaluate and align tools with real business needs
Streamline workflows across platforms and departments
Integrate data and systems for better reporting and automation
Avoid platform sprawl and shadow tech
Build a foundation that supports scale, not just day-to-day tasks
Whether you’re optimizing your current systems or planning a full-scale digital transformation, we’re here to guide the process.
Our Core Technology Platform Solutions
Why Choose Marcel Digital?
Strategy-Driven Implementation
We don’t just set up tools - we align every analytics decision with your broader business goals.
Cross-Platform Expertise
From GA4 to HubSpot, Salesforce to BigQuery, we make the tools you use work better together.
End-to-End Visibility
We build solutions that connect campaign performance to actual business outcomes - leads, pipeline, revenue, and retention.
Practical, Scalable Systems
Our analytics frameworks are designed to grow with you, so you’re not rebuilding every time your questions get more complex.
Let’s Simplify Your Stack
If your tools feel disconnected, underused, or overly complex, we can help. Marcel Digital brings clarity, structure, and strategy to your technology, so you can focus on growth, not technical debt.
Frequently Asked Questions
We work across a wide range of platforms including CRMs, CMSs analytics tools, and marketing automation platforms. We’re platform-agnostic, our focus is on what best fits your needs.
Yes. We offer martech assessments and strategic guidance to help you evaluate your current tools and select the right technology based on your goals, team structure, and tech environment.
Absolutely. We specialize in platform integration, whether it’s syncing data between your CRM and CMS, connecting analytics platforms, or automating workflows across your stack.
We do both. Our team handles everything from upfront strategy and platform selection to hands-on implementation, integration, and long-term optimization.
Not at all. While we often start with marketing teams, we work closely with sales, operations, and IT to ensure your systems work together across departments.
Yes, we’re often brought in to untangle complex tech stacks. Whether it’s cleaning up CRM data, consolidating tools, or building a roadmap for long-term improvement, we’ve got you covered.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart