Sales enablement that drives revenue.
Give reps the structure, content, and systems they need to move deals faster and connect every opportunity to revenue.
Marcel Digital provides sales enablement consulting and services that align people, platforms, and processes.
We build the playbooks, content systems, and CRM workflows your team needs to reduce friction, improve follow-up, and close with confidence.
Our Sales Enablement Methodology
Our work follows a proven framework designed for complex B2B cycles.
Diagnostic: Assess handoffs, content usage, CRM hygiene, and reporting gaps.
Design: Define ICP, messaging, SLAs, enablement playbooks, and KPI targets.
Build: Create collateral and templates, configure CRM and automation, and organize content hubs.
Enable: Train reps and managers, launch sequences, and standardize workflows.
Optimize: Monitor asset adoption and pipeline velocity, then refine for continuous improvement.
Our Sales Enablement Solutions
Why Sales Enablement Matters
Even the best sales reps can’t succeed with broken systems, outdated content, or unclear handoffs. Sales enablement helps your team move faster, communicate better, and close more deals by giving them the tools and structure they need to thrive.
At Marcel Digital, we believe enablement isn’t just operational - it’s strategic. It aligns people, platforms, and processes to support long-term growth.
Let’s Build a Sales Engine That Performs
Whether you need to overhaul your CRM, organize your content, or unify sales and marketing, Marcel Digital helps you design a sales enablement system that’s built for scale and built for B2B.
Frequently Asked Questions
Sales enablement is a strategic approach to equipping your sales team with the tools, content, and workflows they need to close deals efficiently. It’s designed for B2B teams looking to improve consistency, speed, and performance.
Sales enablement services are designed to equip B2B sales teams with the systems, content, and workflows they need to improve performance. These services typically include CRM integration, sales content enablement, and sales-marketing alignment, all tailored to reduce friction and support revenue growth. They are ideal for B2B organizations with complex sales cycles, multiple stakeholders, or growing teams that need scalable processes to close deals more consistently.
Not at all. Many of our clients start with one focus area like CRM cleanup or sales content and expand from there as we build momentum and clarity together.
Yes. We integrate with HubSpot, Salesforce, Microsoft Dynamics, and other major CRMs and marketing platforms.
By aligning lead definitions, messaging frameworks, and shared reporting structures, we ensure both teams are focused on the same goals and communicating consistently throughout the funnel.
Deliverables typically include a sales playbook, content assets such as pitch decks and battlecards, CRM workflow optimization, lead definitions and SLAs, and reporting dashboards. Each engagement is tailored to your needs, but the goal is to equip your reps with usable, measurable tools.
Clients typically see faster follow-up times, better lead tracking, higher content usage, stronger close rates, and greater visibility into what’s working across the sales cycle.
Not at all. Mid-market B2B organizations often see the fastest gains because sales enablement fixes gaps in CRM data, handoffs, and content usage. Our frameworks scale, whether you have a 10-person sales team or a global sales force.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart