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Since 2003, Marcel Digital has been at the forefront of SEO audit services, delivering in-depth and personalized audits that offer a thorough analysis of your website alongside a strategic roadmap for success. Our SEO audit services are designed to guarantee that your website not only adapts to current standards but also excels in achieving optimal search engine visibility and performance.

Our expertise in SEO audit services extends far beyond basic analysis, deeply rooted in every algorithm update since the company's early days. Our team of experts has a proven track record, conducting hundreds of thorough audits that have led to notable traffic recoveries and improvements. With a comprehensive grasp of technical, content, and offsite SEO elements, we ensure an all-encompassing approach to boost your website's search engine performance.

The Google Analytics Certification of our team members further enhances our audit capabilities, offering not just a validation of skills but also a profound ability to translate complex data into effective, actionable SEO strategies. Choosing our services means partnering with a team committed to elevating your website's search ranking and enhancing its digital footprint.

Our Comprehensive SEO Audit Process

Marcel Digital's SEO audit services go beyond the standard approach. Each audit is uniquely tailored to your business, ensuring a personalized strategy that addresses your specific needs. Our process includes:

  • Preliminary Analysis: Each campaign kick-starts with a comprehensive SEO audit, focusing on technical aspects, onsite optimization, and off-page factors. This initial phase is dedicated to thoroughly understanding your website's current SEO performance and identifying key areas for enhancement to drive effective and sustainable search engine visibility.
  • Onsite Technical Analysis: Our team tackles technical SEO challenges, including crawl errors, broken links, structured data, and indexing issues. We also focus on identifying site speed, internal linking, and mobile-friendliness opportunities for a solid technical foundation.
  • Onsite Content Analysis: We carefully analyze your content, meta-tagging, header structures, and image optimization, aligning them with the best SEO practices.
  • Offsite Analysis: Our comprehensive audit thoroughly examines your website’s backlink profile, pinpointing toxic backlinks for removal to safeguard your site’s credibility. We also identify valuable link reclamation opportunities to strengthen your online authority. Additionally, we assess your local SEO presence to uncover opportunities for enhancing your brand's visibility in localized search results, ensuring a well-rounded and robust SEO strategy.
  • Competitor Analysis: We compare your backlink profile and organic keyword presence against competitors, uncovering strategic opportunities for improvement.

The result of our SEO audit service is a comprehensive, prioritized roadmap, guiding your site towards improved organic rankings. Whether as a one-time project or the foundation of an ongoing SEO strategy, our audits provide the insights needed for a successful SEO campaign.

Customized for Your Unique Business

Understanding that every business is distinct, Marcel Digital's SEO audit services are designed to uncover hidden issues and opportunities. Our personalized approach ensures your SEO strategy is as unique as your business, leading to measurable and meaningful improvements in your organic search rankings.

Core Tools We Use in Our SEO Audits

Just to name a few, we employ a range of sophisticated tools in our SEO audits, each chosen for its specific strengths:

  • Screaming Frog: For comprehensive site crawling, Screaming Frog is our go-to tool. It helps in identifying SEO issues like broken links, redirects, and page titles with meticulous accuracy.
  • Core Web Vitals: We assess and optimize these vital user experience metrics, ensuring your site is up-to-date with the latest performance standards.
  • Google Search Console: This tool plays a critical role in understanding your site's performance in Google searches and is integral to refining your SEO strategy.
  • Google Analytics: Analyzing traffic and user behavior data through Google Analytics helps us identify trends and opportunities for SEO enhancements.
  • SEMrush: SEMrush is specifically utilized for its robust backlink analysis capabilities, offering valuable insights into your site’s offsite SEO health.
  • Rich Results Test: We use this tool to check if your site can feature in Google's rich results, enhancing visibility and engagement in search results.

While these tools are fundamental to our audits, we also incorporate additional tools and reports as needed, tailoring our approach to the unique demands of your website. This flexible methodology ensures a thorough and nuanced audit, capturing every facet of your site's SEO.

Maximizing Organic Search Impact with SEO Audit Services

Our SEO audit service emphasizes the importance of organic visibility and keyword rankings for your website's search performance. We start by benchmarking your current keyword rankings and analyzing organic visibility against industry and competitor standards.

Key Focus Areas:

  • Assessing and enhancing content to improve keyword rankings.
  • Implementing strategic SEO recommendations based on our findings.

This streamlined approach ensures your website not only matches but exceeds organic visibility goals, effectively attracting and engaging users through optimized search presence.

Enhancing SEO through Optimal Page Experience and Speed Analysis

Page experience is a vital element in SEO, significantly influencing user engagement and search rankings. We focus on evaluating key page experience factors like loading performance, interactivity, and visual stability, ensuring your website not only aligns with Google's Page Experience Update but also provides an exceptional user experience conducive to SEO success.

Understanding the critical role of page speed in both user experience and search engine rankings, our SEO audit services place significant emphasis on this aspect. Given that even a 100-millisecond delay in load time can adversely affect conversion rates, we conduct a thorough analysis of your website's page speeds, especially focusing on high-traffic and high-value pages. This comprehensive evaluation helps pinpoint areas where speed enhancements can substantially improve user engagement and organic search visibility.

By combining detailed insights into page speed performance with an overarching assessment of page experience, our SEO Audit Service equips you with the necessary knowledge and strategy to optimize these crucial areas. This integrated approach not only elevates your website's user experience but also enhances its overall SEO effectiveness, ensuring that your site stands out in today's competitive digital landscape.

Leveraging Analytics for SEO Insights

As a Google Certified Partner, Marcel Digital's SEO audit service thoroughly analyzes your Google Analytics data to inform our SEO strategy. We focus on understanding your site's traffic sources, user behavior, and conversion pathways, using these insights to pinpoint key SEO opportunities and challenges.

Our analysis aims to:

  • Identify how different traffic sources impact SEO.
  • Analyze user interactions and their effect on rankings.
  • Assess conversion pathways in relation to SEO goals.

This streamlined approach ensures our SEO recommendations are data-driven, targeting increased traffic and higher conversions from search engines.

Analyzing and Optimizing Site Architecture

In our SEO audit services, we recognize the critical role of site architecture in both user navigation and search engine optimization. A well-structured website is essential not just for user experience but also for ensuring search engines can effectively crawl and index your content.

Our approach includes:

  • Evaluating and enhancing your website's menu layouts and internal linking to improve user navigation.
  • Ensuring the architecture of your site is logical and accessible, facilitating efficient crawling by search engine bots.
  • Building a strong foundation for organic visibility, ensuring your website and content are optimally positioned in search results.

Through our SEO audit service, we focus on refining your site's architecture to maximize its organic search potential, ensuring that both users and search engines can navigate your website with ease.

Mobile Friendliness

Recognizing that 60% of searches are conducted on mobile devices, our SEO audit services place an emphasis on mobile friendliness. Google and other major search engines prioritize websites that are optimized for mobile, rendering quickly and effectively on these devices.

In our SEO audit services, we focus on key aspects of mobile optimization, including:

  • Responsive Site Design: Ensuring your website adapts seamlessly to different screen sizes and devices.
  • Page Speed Optimization: Enhancing your site's loading speed on mobile platforms for better user experience and search rankings.
  • Optimized Tagging and Schema: Implementing mobile-friendly tagging and schema markup to improve search engine understanding and visibility.
  • Local SEO: Tailoring your SEO strategy to excel in local search results, crucial for mobile users.

Just as we thoroughly audit your desktop website, our SEO audit services ensure that every aspect of your mobile SEO strategy is thoroughly reviewed and optimized. This comprehensive approach guarantees that your site not only meets but exceeds the mobile optimization standards set by search engines, securing its place in the increasingly mobile-centric online world.

Crawl Error Analysis

In our SEO audit services, understanding and analyzing crawl errors is a critical component. Crawl errors can significantly impact a website's ability to rank effectively in search engine results. Our team ensures that your website is thoroughly examined for issues that may hinder its organic visibility and rankings.

During our SEO audit service, we focus on identifying various types of crawl errors, including:

  • Broken pages that disrupt user experience and search engine indexing.
  • Issues with internal and external links that can affect site navigation and authority.
  • Blocked or hidden content that prevents search engines from accessing key information.
  • Server and DNS errors that can lead to website inaccessibility.

These are just a few examples of the numerous crawl errors that can affect your website's performance and visibility. Our SEO audit service includes regular crawling of your website to stay ahead of these issues, ensuring they are identified and understood. This proactive approach allows for informed strategies to enhance your site's crawlability and overall SEO performance.

Sitemap XML Analysis in SEO Audit Services

In our SEO audit services, we understand the significant role of the sitemap XML in your overall SEO strategy. Often overlooked but crucial, the sitemap XML is key to ensuring that search engines can effectively index your site. Our focus in the SEO audit service is on thoroughly analyzing your sitemap XML.

Our audit process includes:

  • Identifying issues with your sitemap XML, such as blocked website sections, blocked pages, and incorrect XML format.
  • Assessing whether all aspects of your site, including subdomains and URLs, are correctly represented and up-to-date in the sitemap.

Our SEO audit service provides a detailed analysis of your sitemap XML, highlighting areas that may need attention to improve your site's indexing potential. This analysis is crucial for understanding how search engines view and navigate your site's content, which is essential for enhancing your site's organic visibility. The audit report will offer insights and recommendations, enabling your team to take informed actions for optimizing the sitemap XML.

Content Optimization Analysis

We recognize that content is a crucial element of your website's SEO. It's not just about engaging users; search engines also rely heavily on your content to determine your site's relevance and authority. Therefore, a thorough analysis of your content is vital for identifying areas for improvement.

Our SEO audit service meticulously examines various aspects of your content, including:

  • Changes in URLs that can impact site structure and user navigation.
  • The presence of duplicate content, which can dilute your site's SEO value.
  • Spammy comments and bad backlinks that can harm your site's credibility.
  • Broken internal links that disrupt the user experience and site navigation.
  • Overuse or improper use of keywords, known as keyword stuffing, which can negatively affect your SEO.

This comprehensive analysis aims to pinpoint issues that could be hindering your content's ability to achieve optimal organic visibility. This report can be used by your content and web development teams as a guide to make informed decisions and strategize necessary optimizations for enhancing your site's SEO performance.

Elevate your website's SEO performance with Marcel Digital. Contact us today for a comprehensive, customized SEO audit designed for your unique business needs.

Frequently Asked Questions about Our SEO Audit Service

An SEO audit service involves a detailed examination of your website, covering aspects like technical SEO, onsite and offsite factors, site structure, mobile optimization, page speed, crawl issues, XML sitemaps, and content strategy. This service aims to identify and strategize improvements for better search engine performance and user experience.

Our SEO audit service includes a comprehensive analysis of your website's technical SEO, onsite content, offsite factors, site architecture, mobile friendliness, page speed, crawl errors, sitemap XML, and overall content strategy.

The duration of an SEO audit can vary depending on the size and complexity of your website. Typically, it can take anywhere from a few weeks to a couple of months.

Our SEO audit service focuses on identifying areas for improvement and providing a detailed report. The implementation of changes is typically carried out by your in-house team or a designated web development partner.

We recommend conducting an SEO audit at least once a year. However, if your website undergoes significant changes or if there are major updates in SEO best practices, more frequent audits may be beneficial.

Yes, an SEO audit can be particularly helpful in identifying issues that may have led to a drop in traffic. It can provide insights into areas that need improvement to regain and enhance your website's search engine performance.

Our SEO audit service is customized for each client, focusing on data-driven analysis and comprehensive coverage of all SEO aspects. Our team of experts ensures that the audit is up-to-date with the latest SEO trends and best practices.

While our primary role is to deliver the SEO audit report, we are available for consultations and can offer guidance on the next steps based on the audit findings.

An SEO audit provides a detailed assessment of your website's current SEO performance, identifies areas for improvement, and offers actionable insights. This can lead to better search engine rankings, increased traffic, and ultimately, improved business outcomes.

Headshot of Michael Vedders

We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.

Michael Vedders / Director of Marketing / Bethel University

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Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

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We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart


SEO Case Studies

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