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Programmatic Advertising Services

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65% of marketing teams currently buy advertising programmatically

That’s because programmatic uses advanced algorithms to deliver a mix of multi-channel media to highly targeted prospects across the web.

Marcel Digital provides full programmatic advertising services personalized to your target audiences across all devices and stages of the customer journey. We use best in class programmatic buying technologies to optimize your marketing dollars across placements and drive higher quality traffic and conversions.

Our programmatic advertising services include:

  • Full media planning
  • Ad creative and testing
  • Campaign setup
  • Daily optimization
  • Monthly reporting
  • Ongoing campaign consulting and analysis

Marcel Digital looks at programmatic advertising holistically. The world of programmatic advertising can be complicated and expensive, so our team ensures that you have access to the latest audience data and optimization technologies to drive results without wasted costs. We also utilize best-in-class click fraud tools to keep fraudulent clicks under control and always on your radar.

We staff an office of Google Analytics Certified experts, Moz Oracles, designers, and UX experts to create holistic strategies that tie programmatic into a larger digital strategy. Programmatic is almost always part of the larger consumer journey, so it’s important to understand how it fits into the bigger picture.

Benefits of Programmatic Advertising

Programmatic advertising offers numerous benefits including advanced audience targeting capabilities, geographic targeting, placement optimizations, fraud monitoring, and real-time reporting capabilities and optimizations. In fact, it’s reported that by 2019, 84% of US digital display dollars will be leveraged by programmatic advertising. 

Targeting Capabilities

Simply put, the targeting capabilities of programmatic advertising are second to none. With hundreds of audience tools and data available, marketing teams can reach their ideal target audiences and prospects on sites they visit every day and drive more engagement and conversions, boosting overall ROI.

These targeting capabilities include:

  • Specific audience targeting and layering
  • Geolocation
  • Geofencing
  • Contextual keywords
  • IP targeting
  • Websites or apps
  • Retargeting 

Programmatic advertising allows you to target users with precision, creating more efficiency in your marketing dollars and efforts.

Cost Efficiency

When compared to the cost of direct buys, programmatic advertising buys are a fraction of the cost. Coupled with targeting capabilities that allow you to deliver more relevant and personalized ads to your target audiences, your marketing dollars can be optimized to driving more consistent, high quality traffic to your website.  In fact, where traditional direct buys average around $10 CPM (cost per thousand impressions), programmatic buys average between $.50 to $2 CPM.

Ad Creative & Landing Page Testing

Programmatic advertising also allows you to test your ads and messaging to deliver higher quality traffic and results. We will test your messaging, landing pages, and placements to give you greater control over the performance of your campaigns and deliver a consistently higher ROI with each test. We can also test the right mix of placements to ensure audiences are seeing your ads in the right places at the right time.

Continuous Reporting & Optimization

All programmatic advertising is done in real time, allowing for greater control and flexibility of campaign optimizations, budgets, and bids. Marcel Digital is able to monitor campaign performance across multiple areas, including:

  • Ads
  • Device
  • Audiences
  • Placements
  • Geographies

This allows us to deliver more relevant ads and landing pages to your prospects and to target audiences more consistently and at a higher ROI than traditional paid media tactics.

Drive More Engagement & Conversions

When combining all of the benefits above, programmatic is a great way to get in front of valuable prospects and deliver targeted traffic to your website. This leads to a higher level of engagement because ads, messaging, and placements are optimized to your audience. Programmatic is one of the most cost effective methods of attracting, informing, and converting your most coveted audiences. It’s also one of the easiest ways to spend marketing dollars if unchecked. Ensure you have the right tools and team in place to drive real results, and let the technology go to work.

Get It Touch

Whether you’re just beginning to leverage programmatic advertising for the first time or are looking to overhaul your strategy, we’d love to hear from you. Give us a shout and a member of our programmatic team will be in touch!