Our Chicago web developers and usability experts are certified in a host of data collection tools including Google Analytics, Hotjar, ConversionXL, Visual Website Optimizer, and more, that we use to drive the development of your website. Learn more about how we collect data.
From audits to wireframes, user testing to development, and everything in between, Marcel Digital UX experts will create a comprehensive user experience strategy focused on increasing the overall engagement and conversions of your target audiences and personas. Learn more about our user experience services.
Marcel Digital will work with your marketing teams to create a user-focused information architecture that categorizes content in a logical manner so it’s easy and quick to find via your website’s navigation. We’ll storyboard your website and make sure it comes to life in development.
Our team of ConversionXL user experiences and usability experts will collaborate with our digital marketing experts to develop wireframe templates focused on informing and converting your target audiences using data analysis and industry best practices. These wireframes will then inform the basic structure of the web design moving forward.
Marcel Digital will then use these wireframes to develop a clean, easy to use website that is SEO friendly, responsive, goal-focused, Google Analytics-driven, and Hotjar informed. Learn more about our web design services.
Not everything happens in front of the screen. We’ll configure the backend of your website so that you can quickly make changes without needing web development or IT teams. We give you full control of your website, complete with user administration and permissions. We’ll even install Google Analytics on your new site to make sure data is tracking properly before it goes live.
Here’s where everything comes to life. We’ll take web designs and create them in the frontend of your website so that you can see everything in a development environment. Any adjustments can be made here and fine-tuned so your website is ready to attract, inform, and convert target audiences from the jump.
We provide your team with consistent, regularly scheduled updates so you can stay on top of your site’s progress. The most successful website launches involve close collaboration with both teams, so we provide access to our project management software through all stages of development. This allows us to not only remain on the same page, but also pivot where necessary to address current priorities and needs.