Your website is your gateway to the world and, especially, your customers. It's your first shot at showing your customers what you offer and getting them to complete a desired action. Whether it's generating a sale or filling out a lead form, a customer should be able to find what they're looking for quickly and easily.
That's why Marcel doesn't rely on just instinct or design acumen to create the structure for your website when it comes to your web development project. It should be as unique as your business and your customers. There is no such thing as a "one-size-fits-all" website. That's why we drive all of our decisions on the data of real customers to inform the decision of your new website.
We integrate all of our services into one comprehensive, strategic web development approach to ensure that your new website is stable, user-friendly, responsive, SEO-friendly, and conversion-focused. Our teams work together throughout the entire process to ensure all of the bases are covered.
Marcel Digital approaches each website development project with one goal in mind: your business goal. Redesigning your website to make it look pretty is easy. Redesigning your website using data-driven decision making based on actual users is smart. We design sexy websites that solve actual user problems, plain and simple.
Your website is your gateway to the online world, and identifying and addressing its challenges gives you the ability to connect with your customers in a better, more efficient manner. We find the roadblocks and fix them, all the while bringing your site to a whole new level of awesome.
Our team believes in shaping a development approach that gets to the root of your website wants and needs. We have developed a process that breaks down each of the steps involved in a web development project to uncover and address as many challenges as possible early on in the process.
The web development process at Marcel Digital includes:
We want you to have a solid website that you'll love for many years to come. That's what planning and awesome teams can accomplish. That being said, a website is a fluid piece of your business that must be able to shape and adapt to changing technologies and user behavior. Your users' needs might change and you should be changing with them.
That's why it's important to keep a well-maintained website to ensure your users are having the best experience possible on every visit.
While everyone wants an amazing looking website, it's important to remember that user experience is ultimately at the core of your online presence. No matter how much traffic you deliver over time, it will always be wasted on poor development and clunky user experiences.
Identifying and addressing the challenges your website faces is the first step in creating a successful online presence. Build and maintain a bulletproof website and rest easy knowing that your online marketing dollars are getting the miles they deserve.
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.