You need a website that’s going to work for you, not just look better.
Our website development services focus on both.
Since 2003, Marcel Digital has been building and maintaining award-winning custom websites and offering web development services for brands and businesses of all sizes.
Our team of Chicago web development experts create full custom websites, custom web apps, microsites, landing pages, and functional management systems, as well as provide a full range of hosting and maintenance packages.
We’ve created a web development process that integrates our team of in-house Google Analytics Certified experts, UX specialists, and SEO experts. There is no such thing as a "one-size-fits-all" website at Marcel Digital. We integrate all of our website development services into a custom, strategic web development approach that ensures your new website is fast, stable, user-friendly, responsive, SEO-friendly, and conversion-focused. We’re an original Umbraco Certified Platinum Partner and have built and maintained the most important digital asset our clients own: their website.
200+
Completed Website Projects
100%
In-House Developers
13 Year
Umbraco Partner
99.999%
Average Website Uptime
Our Web Development Services
Marcel Digital offers a number of web development services and solutions tailored to your specific needs and business goals. Whether you’re looking to develop, redesign, host, maintain or support your website, Marcel Digital will build a customized solution that fits your needs.
Our team is built from development experts based in Chicago. We staff Umbraco Certified Masters and HubSpot-certified developers. Our team knows the technology and will come up with the best option for your needs.
Umbraco Development, Optimization & Maintenance
Marcel Digital is the premier Umbraco Platinum Partner in the United States, staffing only Umbraco Masters and Developers, as well as hosting the Umbraco US Festival every year here in Chicago. To put it simply, we live and breathe the Umbraco CMS.
Some of the Umbraco website development services that we offer include:
Web development
Hosting & Maintenance
Umbraco Customizations
Why Umbraco? Umbraco is the world’s leading open source Microsoft ASP.NET CMS, leveraged by some of the biggest brands in the world like Amazon, Walmart, Bank of America, Heinz, Vogue, Air Wick, SanDisk, Mercedes-Benz, and many more.
Want to learn more about our Umbraco services? Head to our Umbraco Certified web development services page.
Web Design
A great website starts with great design. Our Chicago-based web design team creates clean, responsive, conversion-focused designs rooted in data, not guesswork. Every design is informed by our UX research, wireframes, and analytics insights, and built to convert your target audience from the moment your site goes live.
Our web design services include:
Custom website design
Responsive, mobile-first design
Landing page design
Conversion-focused design
Brand-aligned visual design
UX and Usability
From audits to user testing, Marcel Digital’s UX team builds websites around how your actual users behave, not assumptions. We use tools like Hotjar, ConversionXL frameworks, and Google Analytics to inform every wireframe and design decision, so your site is easier to use and better at converting.
Our UX & usability services include:
UX audits
User testing
Wireframing
Information architecture
Website Migrations
Redesigning or moving your website? Our Chicago-based web development experts can help you migrate your website from start to finish, ensuring a smooth and easy move.
Our comprehensive migration strategy includes analysis of all of the following:
SEO considerations
Moving from HTTP to HTTPS
Changing the domain name
Changing URLs
Changing your site navigation
Migrating a part of a website
Moving to a new server
Moving to a new CMS or framework
Mobile version
Website migrations can be extremely risky from both a technical and SEO standpoint. Ensure you have the right team in your corner to maintain the integrity of your site authority and technical foundation.
Hosting & Maintenance
Marcel Digital offers website hosting through certified partnerships with Microsoft Azure and Umbraco Cloud. We’ve hosted hundreds of small, medium, and enterprise sized websites through the years, and have maintained a consistent 99.999% uptime in the process. We ensure your website responds optimally to your end users, no matter where in the world they are accessing your website.
With our hosting & maintenance packages, you’ll receive:
24/7 support from Marcel, Microsoft, and Umbraco
Load balancing (a fast loading website)
Automatic security and protection upgrades
Looking to build a custom web application, portal, or API? Visit our Software Development services.
Headless CMS
Need the flexibility to manage content across multiple channels web, mobile, apps from a single backend? Our team builds headless CMS solutions that separate your content from your presentation layer, giving your team more flexibility and your developers more freedom to build exactly what you need.
Our headless CMS services include:
Headless CMS architecture & strategy
Content modeling
API-driven content delivery
Headless Umbraco implementation
Omnichannel content delivery
HubSpot
As a HubSpot-certified team, Marcel Digital builds and maintains websites on the HubSpot CMS, giving your marketing team an easy-to-use platform that’s tightly integrated with your CRM, email, and marketing automation.
Our HubSpot web development services include:
HubSpot CMS website builds
HubSpot theme & template development
HubSpot migrations
CRM & marketing automation integration
Ongoing HubSpot support & maintenance
uSkinned
Marcel Digital is one of the few U.S. agencies with deep expertise in uSkinned, the popular Umbraco starter kit and design framework. We use uSkinned to speed up Umbraco builds without sacrificing the custom, on-brand design your website needs.
Our uSkinned services include:
uSkinned theme implementation & customization
Umbraco + uSkinned builds
Design system integration
Ongoing uSkinned support
B2B Website Development
B2B websites have different goals than consumer sites, longer sales cycles, multiple decision-makers, and a need to build trust and authority at every stage. Marcel Digital builds B2B websites designed around your buyer’s journey, from top-of-funnel content to lead capture and CRM integration.
Our B2B website development services include:
B2B website strategy & design
Lead generation-focused development
CRM & marketing automation integration
Gated content & resource centers
Sales enablement page development
Enterprise Development Support
Managing a complex enterprise website requires more than fixing issues when they arise. You need ongoing development support to keep your platform secure, stable, and evolving alongside your business. Enterprise Development Support gives your team access to the technical expertise and resources needed to maintain your website, implement enhancements, support integrations, and keep your digital roadmap moving forward.
Benefits of Enterprise Development Support:
Reduce operational risk and prevent costly issues
Implement website updates and enhancements faster
Improve platform performance, security, and scalability
Extend your internal team with experienced development support
Protect the long-term value of your digital investment
Marcel Digital works as an extension of your team, providing ongoing development, maintenance, and strategic guidance to keep your enterprise platform performing today and ready for what’s next.
DevOps Consulting
Want to make changes to your website with a click and not have to worry about the hierarchy and red tape of multiple approvals? DevOps gives you full control over changes to your website and can optimize your development and delivery pipelines. Bring your content and website changes to market faster, using less resources and streamlining the approval process.
Benefits of DevOps consulting:
Cut costs
Make changes quicker and more efficiently
Improve quality and control
Marcel Digital will save your team time and money with our DevOps consulting services.
Our Web Development Process
Our team believes in shaping a development approach that gets to the root of your customer’s needs. We’ve developed a comprehensive process that incorporates our UX, analytics, user tracking, mobile responsiveness, SEO, and other web development services to ensure that your website is not only well designed but also better suited to your users. All web development projects are put into a project roadmap and our work management tool to which your team will be granted access.
Our integrated web development process is composed of the following phases:
Data Collection
User Experience
Information Architecture
Wireframes
Design
Backend Development
Frontend Development
Frequently Asked Questions
Website development services are a collection of offerings for individuals looking to build, redesign or improve the performance/capabilities of their website. These services are essential to creating and maintaining a website that successfully accomplishes its intended purpose, whether that is driving leads, producing sales, dispensing information, or supporting your customer base.
Web development services include a wide range of solutions but some of the more common are custom website design and development, CMS implementation (like Umbraco or HubSpot), responsive website design, user experience (UX) and user interface (UI) design, creation of third-party integrations, supporting and maintaining your website, implementing tracking scripts, search engine optimization (SEO), and establishing a conversion strategy using tools such as Google Analytics.
You can find web development companies by searching Google, connecting with an acquaintance or contacting a business who has a website you like to get their feedback. Make sure to do your research on companies by reading reviews on Google and business directories like UpCity, as well as reviewing case studies of projects they have completed.
Hear From Our Happy Partners
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Marcel was an excellent thought partner in the evaluation process as we considered major changes to our systems and website. They were willing to engage on many concerns and worries we had approaching the project. Thanks to their help, we felt confident that our concerns could be planned for, and that we had selected the right system for the changes we wanted to make. Their subject matter expertise and client care were exactly what we had hoped for.
Ray Fast
Director, Travel Experience, PerkSpot
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I can't believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner.
Dave Hamilton
Creative Director, StreetWise
We are very pleased with the Umbraco website developed by Marcel Digital. Their Umbraco Master's transparent development process and attention to detail resulted in a beautiful website that has made a tremendous impact on our digital marketing efforts. They continue to be a valued partner and one we recommend without hesitation.
Mauricio Caneda
Sr. Vice President, Generali USA
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
Marcel has been a great a partner in our journey into the 21st century. They helped us to build a beautiful and functional Umbraco website, and have been there to help support us anytime a crisis arises. The increase in quality of leads was immediately recognized and anytime there was a change in lead flow our Marcel team was immediately there to offer suggestions and help us stay updated. We truly view Marcel as an extension of our team.
Megan Patterson
International Operations Manager, Arbour Group
The overall experience of working with the Marcel team is outstanding. They have built a team of all-stars who are easy to communicate with and execute ideas effectively.
Andrew Barta
VP of Partner Relations, Umbraco HQ
