Website Development

Website Development

Your website is your gateway to the world and, especially, your customers. It's your first shot at showing your customers what you offer and getting them to complete a desired action. Whether it's generating a sale or filling out a lead form, a customer should be able to find what they're looking for quickly and easily. 

That's why Marcel doesn't rely on just instinct or design acumen to create the structure for your website when it comes to your web development project. It should be as unique as your business and your customers. There is no such thing as a "one-size-fits-all" website. That's why we drive all of our decisions on the data of real customers to inform the decision of your new website.

We integrate all of our services into one comprehensive, strategic web development approach to ensure that your new website is stable, user-friendly, responsive, SEO-friendly, and conversion-focused. Our teams work together throughout the entire process to ensure all of the bases are covered.

We specialize in a number of different development types including ecommerce, responsive design, API integrations, and CMS integrations. We also specialize in Umbraco web development.

Web Design and Web Development Company in Chicago

Data Is Our Friend

Marcel Digital approaches each website development project with one goal in mind: your business goal. Redesigning your website to make it look pretty is easy. Redesigning your website using data-driven decision making based on actual users is smart. We design sexy websites that solve actual user problems, plain and simple.

Your website is your gateway to the online world, and identifying and addressing its challenges gives you the ability to connect with your customers in a better, more efficient manner. We find the roadblocks and fix them, all the while bringing your site to a whole new level of awesome. 

As an added bonus, every Marcel Digital website is built with SEO in mind, and equipped with a full Google Analytics installation. So, you know, perks and stuff.


Ongoing Maintenance

We want you to have a solid website that you'll love for many years to come. That's what planning and awesome teams can accomplish. That being said, a website is a fluid piece of your business that must be able to shape and adapt to changing technologies and user behavior. Your users' needs might change and you should be changing with them.

That's why it's important to keep a well-maintained website to ensure your users are having the best experience possible on every visit. 


Addressing Challenges Early and Often

Our team believes in shaping a development approach that gets to the root of your website wants and needs. We have developed a process that breaks down each of the steps involved in a web development project to uncover and address as many challenges as possible early on in the process.

The web development process at Marcel Digital includes:

  • Discovery
  • Design
  • Development
  • Content
  • Testing
  • Deployment


User Experience at the Core

While everyone wants an amazing looking website, it's important to remember that user experience is ultimately at the core of your online presence. No matter how much traffic you deliver over time, it will always be wasted on poor development and clunky user experiences.

Identifying and addressing the challenges your website faces is the first step in creating a successful online presence. Build and maintain a bulletproof website and rest easy knowing that your online marketing dollars are getting the miles they deserve.

Interested in learning more about our Web Development services?


If you like what you see, let's work together.

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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.