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Web Development

Organic traffic increases on average by 70% with new site launches from Marcel Digital

You need a website that’s going to work for you, not just look better. Our team focuses on both.

Since 2003, Marcel Digital has been building and maintaining award-winning custom websites for brands and businesses of all sizes. Our team web development experts develop full custom websites, custom web apps, microsites, landing pages, and functional management systems, as well as provide a full range of hosting and maintenance packages.


We’ve created a web development process that integrates our team of Google Analytics Certified experts, ConversionXL UX specialists, and our world renowned team of Moz Oracles. There is no such thing as a "one-size-fits-all" website at Marcel Digital. We integrate all of our services into a custom comprehensive, strategic web development approach that ensures your new website is fast, stable, user-friendly, responsive, SEO-friendly, and conversion-focused. We’re an original Umbraco Certified Gold Partner and have worked with several CMSs including Wordpress, Joomla, Drupal, Sitecore, DotNetNuke, Magento, and more.

Our Web Development Process

Our team believes in shaping a development approach that gets to the root of your customer’s needs. We’ve developed a comprehensive process that incorporates UX, analytics, user tracking, mobile responsiveness, and search engine optimization to ensure that your website is not only well designed, but also better suited to your users. All web development projects are put into a project roadmap and our work management tool to which your team will be granted access.

Our integrated web development process is composed of the following phases:

Data Collection

Our web developers and usability experts are certified in a host of data collection tools including Google Analytics, Hotjar, ConversionXL, Visual Website Optimizer, and more, that we use to drive the development of your website. Learn more about how we collect data.  

User Experience

From audits to wireframes, user testing to development, and everything in between, Marcel Digital UX experts will create a comprehensive user experience strategy focused on increasing the overall engagement and conversions of your target audiences and personas. Learn more about our user experience services.

Information Architecture

Marcel Digital will work with your marketing teams to create a user focused information architecture that categorizes content in a logical manner so it’s easy and quick to find via your website’s navigation. We’ll storyboard your website and make sure it comes to life in development.

Wireframes

Our team of ConversionXL user experiences and usability experts will collaborate with our digital marketing experts to develop wireframe templates focused on informing and converting your target audiences using data analysis and industry best practices. These wireframes will then inform the basic structure of the web design moving forward.

Design

Marcel Digital will then use these wireframes to develop a clean, easy to use website that is SEO friendly, responsive, goal focused, Google Analytics driven, and Hotjar informed. Learn more about our web design services.


Backend Development

Not everything happens in front of the screen. We’ll configure the backend of your website so that you can quickly make changes without needing web development or IT teams. We give you full control of your website, complete with user administration and permissions. We’ll even install Google Analytics on your new site to make sure data is tracking properly before it goes live.

Frontend Development

Here’s where everything comes to life. We’ll take web designs and create them in the frontend of your website so that you can see everything in a development environment. Any adjustments can be made here and fine-tuned so your website is ready to attract, inform, and convert target audiences from the jump.

We provide your team with consistent, regularly scheduled updates so you can stay on top of your site’s progress. The most successful website launches involve close collaboration with both teams, so we provide access to our project management software through all stages of development. This allows us to not only remain on the same page, but also pivot where necessary to address current priorities and needs.

Our Web Development Services

Marcel Digital offers a number of web development services and solutions tailored to your specific needs and business goals. Whether you’re looking to develop, redesign, host, maintain, or support your website, Marcel Digital will build a customized solution that fits your needs. 

Our team is built from development experts. We staff Umbraco Certified Masters, Sitecore Certified Developers, and we’re a Certified Microsoft Azure Partner. Our team knows the technology and will come up with the best option for your needs.

UMBRACO

Marcel Digital is the premier Umbraco Gold Partner in the United States, staffing only Umbraco Masters and Developers, as well as hosting the Umbraco US Festival every year here in Chicago. To put it simply, we live and breathe the Umbraco CMS. 

Some of the Umbraco web development services that we offer include:

  • Web development
  • Hosting & Maintenance
  • Umbraco Customizations
  • CMS migrations to Umbraco CMS
  • Digital marketing services for Umbraco

Why Umbraco? Umbraco is the world’s leading open source Microsoft ASP.NET CMS,  leveraged by some of the biggest brands in the world like Amazon, Walmart, Bank of America, Heinz, Vogue, Air Wick, SanDisk, Mercedes-Benz, and many more. 

Want to learn more about our Umbraco services? Head to our Umbraco Certified services page.

ASP.NET DEVELOPMENT

Since 2003, Marcel Digital has developed world-class, award-winning websites and web applications using the ASP.NET framework. We specialize in numerous .NET services and solutions, including:

  • .NET web application development
  • .NET integration services
  • .NET enterprise solutions
  • .NET CMS solutions
  • .NET web forms services
  • 3rd party customizations

With over 10+ years of .NET development and hundreds of projects completed, Marcel Digital has the expertise to handle any ASP.NET project you might need. 

Learn more about our ASP.NET development services.

WEBSITE MIGRATIONS

Redesigning or moving your website? At Marcel Digital, our web development experts can help you migrate your website from start to finish, ensuring a smooth and easy move. 

Our comprehensive migration strategy includes analysis of all of the following:

  • SEO considerations
  • Moving from HTTP to HTTPS
  • Changing the domain name
  • Changing URLs 
  • Changing your site navigation 
  • Migrating a part of a website 
  • Moving to a new server 
  • Moving to a new CMS or framework
  • Mobile version

Website migrations can be extremely risky from both a technical and SEO standpoint. Ensure you have the right team in your corner to maintain the integrity of your site authority and technical foundation. 

Learn more about Marcel Digital website migration solutions.

HOSTING & MAINTENANCE

Marcel Digital offers website hosting through certified partnerships with Microsoft Azure and Umbraco Cloud. We’ve hosted hundreds of small, medium, and enterprise sized websites through the years, and have maintained a consistent 99.999% uptime in the process. We ensure your website responds optimally to your end users, no matter where in the world they are accessing your website.

With our hosting & maintenance packages, you’ll receive:

  • 24/7 support from Marcel, Microsoft, and Umbraco
  • Load balancing (a fast loading website)
  • Automatic security and protection upgrades

Learn more about our hosting and maintenance solutions.

CUSTOM WEB APP DEVELOPMENT

Whether you’re in need of a custom web app to help manage your business or to provide a better experience for prospects and customers, Marcel Digital will work with your team to develop an easy-to-use and interactive solution tailored to your exact needs. We’ve built custom management applications that have helped to streamline internal processes and create efficiencies in workflow, reducing waste and improving employee workload. 

Our custom app development solutions include:

  • Business applications
  • Software integrations
  • Web portal development
  • Process automation
  • Team and franchise management
  • Custom tools and features

DEVOPS CONSULTING

Want to make changes to your website with a click and not have to worry about the hierarchy and red tape of multiple approvals? DevOps gives you full control over changes to your website and can optimize your development and delivery pipelines. Bring your content and website changes to market faster, using less resources and streamlining the approval process.

Benefits of DevOps consulting:

  • Cut costs
  • Make changes quicker and more efficiently
  • Improve quality and control

Marcel Digital will save your team time and money with our DevOps consulting services.

Get In Touch

Have questions about our web development services and how we can help bring you project to life? Shoot us a message and one our web development experts will be in touch!