Web Development

Ziegler is a privately held investment bank, capital markets, wealth management and alternative investments firm. The company needed a new website to refresh their online image, to provide more information and education to prospective investors, and to utilize an easy-to-use CMS in which they could quickly and efficiently make changes to the website to keep the content fresh.

The Challenge

Ziegler needed a scalable, easy-to-manage website platform that empowered their marketing team to update and optimize content without relying on IT support. The new solution also needed to improve overall flexibility and user experience while supporting the long-term digital and lead generation goals of both marketing and sales teams.

  • A CMS That Limited Agility and Growth

    The existing content management system made updates difficult and lacked the flexibility needed to support tailored layouts, improved UX, and future scalability.

  • Cross-Team Requirements for Content & Lead Generation

    Marketing required a user-friendly CMS to drive digital transformation, while the sales team needed a platform capable of supporting targeted lead capture and nurturing campaigns.

  • Need for a More Strategic, Scalable Digital Presence

    Ziegler needed a platform, like Umbraco, that could evolve with the business, offering customizable components, intuitive workflows, and the ability to support long-term digital initiatives.

The Solution

Marcel Digital approached Ziegler’s website transformation with a strategy rooted in analytics, user insights, and content alignment. By combining data-driven research with collaborative planning, the team reshaped the site to improve usability, strengthen content performance, and better support Ziegler’s marketing and sales objectives.

Data-Backed UX & Structural Improvements

  • Leveraging Google Analytics and Google Tag Manager, Marcel identified performance gaps and friction points in the existing experience.

  • User testing and feedback guided refinements to navigation, layout, and page structure.

  • The redesigned architecture ensured visitors could find relevant information quickly, improving engagement and conversion opportunities.

Content Optimization & SEO-Driven Structure

  • Content was consolidated and streamlined to enhance clarity and reduce redundancy.

  • A refined site structure improved organic search performance and strengthened Ziegler’s SEO foundation.

  • User flows were optimized to support deeper engagement and more efficient paths to conversion.

Aligned Content Strategy for Sustained Growth

  • Marcel collaborated with Ziegler’s content team to build an editorial calendar that aligned new content with the site launch.

  • Messaging and resources were tailored to Ziegler’s ideal customer profile to support stronger lead generation.

  • This strategic alignment ensured the website was equipped to support both ongoing marketing initiatives and long-term business goals.

The Results

The new website created by Marcel Digital empowered Ziegler’s team to drive more targeted engagement, with a clear focus on lead generation. The website’s intuitive design and user-friendly CMS allowed Ziegler’s team to quickly launch customized landing pages, tailored content, and ongoing updates without external support. This streamlined approach improved both operational efficiency and website performance.

Thanks to the optimized content strategy and user experience design, Ziegler saw impressive results, including:

  • 462% increase in overall conversions.

  • 513% increase in conversion rates.

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.