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A Proven B2B Paid Search Agency

As a B2B paid search agency with an enviable 20+ year track record of success, we understand that effective B2B paid search campaigns are about connecting with the right decision-makers in your industry. Leveraging our long-standing expertise as one of the original Google Certified Partner agencies and a Google Premier Partner, we are uniquely positioned in the top 3% of all Google Partners worldwide. This distinction highlights our deep commitment to excellence in paid search strategies tailored for B2B companies.

Why Invest in B2B Paid Search with Marcel Digital?

B2B purchasing cycles are complex, often involving multiple stakeholders and a higher level of consideration. Our paid search strategies are designed to engage these specific audiences throughout their decision-making process, ensuring that your ads reach them at the crucial moments. 

Here’s how we tailor our approach for B2B success:

1. Google Ads Management for B2B

Our Google Ads strategies go beyond typical keyword targeting. We focus on creating ads that resonate with the needs and challenges of B2B buyers, optimizing your campaigns to drive meaningful engagement and measurable outcomes. Our team continuously refines these strategies, ensuring they align with your specific business objectives.

2. Microsoft Advertising for B2B

As a Certified Bing Partner, we utilize Microsoft Advertising to capture the attention of niche segments within the B2B market. This platform is particularly effective for reaching certain industries and professionals, enhancing your visibility where it matters most.

3. Audience Targeting and Segmentation:

We identify and target specific demographics, job functions, and decision-making levels within organizations. This precise targeting ensures that your campaigns are seen by the users who are most likely to engage with your content and convert into valuable leads.

4. Landing Page Optimization and Testing:

Understanding the critical role of landing pages in conversion, we collaborate with your team to create and refine landing pages that are not just informative but also highly persuasive and aligned with the needs of B2B buyers. Through continuous testing and optimization, we enhance the user experience and conversion rates.

5. Integration with Analytics and Reporting:

Our approach integrates tightly with Google Analytics and Google Ads, providing clear visibility into campaign performance and ROI. We utilize Google Data Studio for advanced reporting, enabling us to share insights and make data-driven decisions that refine and improve your campaigns over time.

6. Lead Quality Optimization for Paid Ads in B2B:

We enhance lead quality by implementing advanced optimization techniques tailored to B2B markets. Our approach includes the use of smart bidding strategies and the integration of lead scoring through CRMs within Google Ads to prioritize potential clients who show higher intent and fit your ideal customer profile. By leveraging real-time data and feedback loops, we continuously adjust bids, ads, and targeting criteria to improve the quality of leads and maximize ROI. This ensures that your Google Ads campaigns are not just generating traffic, but are effectively converting that traffic into valuable business opportunities.

Our Approach to B2B Paid Search Marketing

  • Research & Target Audience Analysis: We dive deep into understanding the search behaviors and preferences of your B2B audience, crafting paid search campaigns that speak directly to their needs.
  • Holistic Strategy Development: Our paid search strategies are part of a broader digital marketing approach, ensuring that every campaign benefits from integrated insights and cross-channel data.
  • Ad Copy Development and Testing: We craft compelling ad copy that speaks directly to B2B professionals, tested and refined to ensure the highest performance.
  • Ongoing Monitoring and Optimization: Paid search is dynamic. That is why we continually monitor and adjust your campaigns to adapt to market changes and audience feedback.
  • Detailed Reporting and Strategic Insights: Regular updates and detailed reports keep your team informed and engaged, helping us collaboratively identify and capitalize on new opportunities.

Choose Marcel Digital as Your B2B Paid Search Partner

With Marcel Digital, your B2B paid search campaigns are handled by an agency that understands the intricacies of B2B marketing. Our all-in-house team ensures that every aspect of your campaign is managed with the utmost care and expertise, from initial strategy to ongoing optimization and reporting. Connect with us today to boost your online visibility and drive more targeted business leads.

Ready to Drive Revenue Growth?

Connect with Marcel Digital today to discover how our B2B paid search strategies can transform your digital marketing efforts. You deserve a B2B search agency that can produce results, let us show you how our targeted approaches can satisfy your specific needs and significantly boost your revenue. Don’t wait—reach out now to start seeing the results you’re looking for.


B2B paid search is a digital marketing strategy focused on using pay-per-click (PPC) advertising to target specific business decision-makers and influencers within industries. This approach optimizes ad spend to reach audiences who are actively searching for business-related products or services, with the goal of generating qualified leads and conversions.

A B2B agency specializes in providing marketing services tailored to businesses that sell products or services to other businesses. These agencies develop strategies that address the complex buyer journeys and longer sales cycles typical in B2B transactions, employing tactics across digital marketing, content creation, lead generation, and customer relationship management to drive engagement and sales.

A paid search agency manages pay-per-click (PPC) advertising campaigns on search engines like Google and Bing. These agencies create, execute, and optimize ads designed to appear in search engine results when specific keywords are searched. The goal is to increase visibility, drive traffic, and generate leads or sales effectively and efficiently.

Paid search is crucial for B2B companies as it allows them to quickly reach potential clients who are actively searching for relevant business solutions. It helps bypass the traditional lengthy B2B sales cycles by directly targeting decision-makers, enhancing brand visibility, accelerating lead generation, and increasing conversion rates by connecting with audiences at the moment they are ready to engage.

Marcel Digital takes a holistic and data-driven approach to B2B paid search, integrating it with overall digital marketing strategies to maximize impact. We focus on understanding our clients' business environments, target audiences, and unique challenges. Using advanced analytics, we continuously optimize campaigns for performance, ensuring that our strategies not only attract but also engage and convert the right prospects.

Still Not Convinced? See Our Success Stories!

Still deciding whether Marcel Digital is the right choice for your B2B paid search needs? We invite you to explore our success stories to see firsthand the impact we've made for clients just like you.

Take Medius for example. Medius is a leader in AP automation software and we worked with them to enhance their paid search campaigns by refining ad copy, expanding keyword targeting, and optimizing landing pages. Through rigorous testing of various CTAs, we discovered that product tours most effectively engaged users. Implementing this insight, we significantly improved Medius’s campaign performance, achieving a 555% increase in conversion rate and a 28% rise in conversions, demonstrating our capability to strategically drive substantial business results.

Headshot of Kim Rafalowitz

Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint



Headshot of Michael Duquet

I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

Headshot of Diane Locher

Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!

Diane Locher / Director of Sales and Marketing / Precision Medical

Headshot of Rob Dunbar

We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

Rob Dunbar / Marketing Manager / Lightmart

Headshot of Mark Donahue

We continue to be impressed with Marcel’s insight and execution across our patient care and higher education operations. The Marcel team knows how to work with more involved stakeholders and is very attentive to their requests. And we can count on them to bring us fresh ideas as search trends develop. I am always impressed with their desire to try new approaches and maximize the time they spend on our accounts. We’re looking forward to a creative and productive year with them.

Mark Donahue / Digital Strategy Manager / Rush University Medical Center