Remarketing is a strategy that targets users who’ve previously engaged with your brand, like visiting your website or downloading content, by serving them ads or messages designed to bring them back and encourage action.
Re-Engage Interested Buyers. Convert Missed Opportunities.
Not every prospect converts on the first visit, but that doesn’t mean the opportunity is lost. Marcel Digital’s Remarketing Solutions help B2B organizations stay top-of-mind with high-intent users through smart, segmented, and timely campaigns. Whether you're retargeting by behavior, campaign source, or funnel stage, we help you bring qualified leads back and move them forward.
Why Remarketing Matters
In B2B, buying cycles are long and attention is short. Remarketing helps you stay top-of-mind with people who’ve already shown interest, without starting from scratch.
Done right, remarketing doesn’t feel like repetition. It feels like momentum. Whether you’re retargeting by campaign source, funnel stage, or content interaction, Marcel Digital makes sure your second (or third) touch is smarter, more relevant, and more likely to convert.
The Problems We Solve
If your remarketing campaigns are running but not performing, we help make them strategic.
- Traffic’s coming in, but no one’s returning? We segment by behavior, source, and engagement to tailor follow-up with greater intent.
- Your ads feel repetitive or get ignored? We build creative that’s aligned to user journey, not just recycled from other campaigns.
- Remarketing isn’t connected to the rest of your funnel? We integrate ads with CRM stages, landing pages, and automation to create a seamless experience.
- You’re spending without clear ROI? We monitor frequency, optimize budget, and measure performance based on conversions, not just clicks.
Our Process
1
Discovery & Audience Audit
We review your current ad setup, analytics, and site behavior to identify remarketing opportunities and define high-value segments.
2
Campaign Planning & Setup
We map messaging and offers to each audience group, define campaign objectives, and configure cross-platform delivery.
3
Creative Development & Launch
We build ads and landing experiences that are tightly matched to audience expectations and intent and launch across selected platforms.
4
Optimization & Reporting
We refine audiences, creative, and bidding strategy based on performance data, delivering continual improvement and clearer ROI.
Reconnect With Buyers Who Already Know You
Remarketing isn’t about following people around the internet but instead about showing up with value when it matters most. Marcel Digital helps you turn missed conversions into second chances and second chances into real pipeline.
FAQs
What is remarketing in B2B marketing?
What platforms do you use for remarketing?
We commonly use Google Ads (search and display), LinkedIn, Facebook, and programmatic display networks. We tailor platforms to your audience and goals.
How is this different from retargeting?
They’re often used interchangeably, but retargeting typically refers to display ads based on site behavior, while remarketing includes email workflows and broader audience-based re-engagement tactics. We handle both.
Can you personalize remarketing by funnel stage?
Yes. We segment by behavior, campaign source, content engagement, or lifecycle stage so messaging is relevant and conversion-focused.
Will this work with our CRM or automation platform?
Absolutely. We connect campaigns to HubSpot, Salesforce, and other systems to sync lifecycle stages, lists, and custom audience logic.
Ready to get started?
Let’s find the right solution for your business today.