Drive Qualified Leads.
Fuel Sustainable Growth.
At Marcel Digital, we build lead generation systems that focus on quality, not just volume. We help B2B organizations attract high-intent buyers through targeted search, paid media, and on-site conversion strategies that turn interest into opportunity.
From the first keyword to the final click, we create pathways that align with how your audience researches, evaluates, and engages and we continuously optimize those pathways to drive measurable results.
Why Lead Generation Matters
In B2B, generating leads isn’t about blasting messages or chasing form fills. It’s about being present in the right places, with the right message, at the right time, then making it easy for buyers to take the next step.
Effective lead generation helps you:
Reach decision-makers who are actively searching or comparing
Reduce wasted spend by focusing on qualified intent
Guide visitors to take action through optimized pages and journeys
Support sales with leads that are actually ready to engage
Create a repeatable pipeline engine, not just one-off campaigns
We don’t just generate traffic, we generate traction.
Our Lead Generation Solutions
Let’s Grow Your Pipeline
Whether you’re launching a new product, expanding into new markets, or just tired of unqualified leads, we’ll help you build a lead generation engine that connects strategy, execution, and performance.
Frequently Asked Questions
Lead generation focuses on capturing contact information from potential customers, while demand generation is about building interest and awareness that can eventually convert into leads.
We use precise targeting, optimized messaging, and conversion tracking to focus on generating leads that match your ideal customer profile and are more likely to convert.
We use a mix of paid search, paid social, SEO, and website conversion optimization, depending on where your audience spends time.
We track lead volume, cost per lead, lead quality (based on your sales feedback), and conversion rates, ensuring full visibility into performance and ROI.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart