Landing Page Optimization
Driving traffic is only half the equation.
What happens after the click matters more.
Marcel Digital’s Landing Page Optimization solutions help B2B organizations improve conversion rates by designing and testing landing pages that align with user intent, reduce friction, and drive action.
Whether you’re running paid campaigns or nurturing leads, we make every landing count.
Why Landing Page Optimization Matters
You’ve done the hard work to get the right visitor to your site. But if your landing pages aren’t aligned with intent, clearly structured, or optimized for usability, you’re leaving pipeline on the table.
Landing page optimization bridges that gap. It improves conversion rates by aligning content, UX, and performance around a single goal - getting the user to take action.
At Marcel Digital, we don’t guess what works. We test, analyze, and execute. The result: higher ROI from the campaigns you’re already running.
The Problems We Solve
If your landing pages look fine but fail to convert, we dig deeper and deliver what actually works.
High traffic but low conversion rates?
We analyze intent, structure, and CTA placement to reduce drop-off and guide action.
Pages feel cluttered, slow, or confusing?
We redesign with a focus on clarity, speed, and mobile usability.
No data on how visitors interact with the page?
We implement heatmaps, analytics, and testing tools to uncover friction and improve behavior flow.
Need better performance fast?
We prioritize quick wins and execute rapid changes to lift results without delaying campaigns.
Our Approach
Audit & Baseline Assessment
We analyze your existing landing pages and performance metrics to identify friction points, missed opportunities, and high-priority fixes.
Strategy & Planning
We create a roadmap of recommended changes, test hypotheses, and develop design/content improvements tailored to your campaign goals.
Design, Copy, & Development
We update or rebuild pages based on findings, either incrementally or from the ground up, to boost relevance and clarity.
Testing & Reporting
We run experiments, monitor performance, and deliver clear reports on conversion impact and next steps.
Make Every Visit Count
Landing pages are often the first real conversation with your prospects. Marcel Digital helps you make those conversations clear, compelling, and conversion-ready so your campaigns deliver better results, not just more traffic.
Frequently Asked Questions
It’s the process of improving the layout, content, structure, and performance of landing pages to increase the percentage of visitors who take a desired action, like submitting a form or downloading an asset.
Landing page optimization is focused solely on conversion. It removes distractions and guides users toward a single, specific goal. It’s more targeted, measurable, and iterative.
Yes. We use A/B and multivariate testing to compare variations of content, layout, forms, and calls to action, helping us make data-backed decisions.
Yes. We work with Umbraco, HubSpot, Unbounce, custom CMSs, and more. We adapt to your stack.
Absolutely. Our team handles copy, design, development, and analytics to deliver fully optimized experiences.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart