It’s the process of improving the layout, content, structure, and performance of landing pages to increase the percentage of visitors who take a desired action, like submitting a form or downloading an asset.
Driving traffic is only half the equation - what happens after the click matters more.
Marcel Digital’s Landing Page Optimization solutions help B2B organizations improve conversion rates by designing and testing landing pages that align with user intent, reduce friction, and drive action. Whether you’re running paid campaigns or nurturing leads, we make every landing count.
Why Landing Page Optimization Matters
You’ve done the hard work to get the right visitor to your site. But if your landing pages aren’t aligned with intent, clearly structured, or optimized for usability, you’re leaving pipeline on the table.
Landing page optimization bridges that gap. It improves conversion rates by aligning content, UX, and performance around a single goal - getting the user to take action.
At Marcel Digital, we don’t guess what works. We test, analyze, and execute. The result: higher ROI from the campaigns you’re already running.
The Problems We Solve
If your landing pages look fine but fail to convert, we dig deeper and deliver what actually works.
- High traffic but low conversion rates? We analyze intent, structure, and CTA placement to reduce drop-off and guide action.
- Pages feel cluttered, slow, or confusing? We redesign with a focus on clarity, speed, and mobile usability.
- No data on how visitors interact with the page? We implement heatmaps, analytics, and testing tools to uncover friction and improve behavior flow.
- Need better performance fast? We prioritize quick wins and execute rapid changes to lift results without delaying campaigns.
Our Approach
1
Audit & Baseline Assessment
We analyze your existing landing pages and performance metrics to identify friction points, missed opportunities, and high-priority fixes.
2
Strategy & Planning
We create a roadmap of recommended changes, test hypotheses, and develop design/content improvements tailored to your campaign goals.
3
Design, Copy, & Development
We update or rebuild pages based on findings, either incrementally or from the ground up, to boost relevance and clarity.
4
Testing & Reporting
We run experiments, monitor performance, and deliver clear reports on conversion impact and next steps.
Make Every Visit Count
Landing pages are often the first real conversation with your prospects. Marcel Digital helps you make those conversations clear, compelling, and conversion-ready so your campaigns deliver better results, not just more traffic.
FAQs
What is landing page optimization?
How is this different from general web design?
Landing page optimization is focused solely on conversion. It removes distractions and guides users toward a single, specific goal. It’s more targeted, measurable, and iterative.
Do you test different versions of landing pages?
Yes. We use A/B and multivariate testing to compare variations of content, layout, forms, and calls to action, helping us make data-backed decisions.
Can you help if our pages were built in a specific platform?
Yes. We work with Umbraco, HubSpot, Unbounce, custom CMSs, and more. We adapt to your stack.
Do you provide copywriting and design as part of optimization?
Absolutely. Our team handles copy, design, development, and analytics to deliver fully optimized experiences.
Ready to get started?
Let’s find the right solution for your business today.