Account-Based Marketing

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Target the Right Accounts. Accelerate Revenue.

Marcel Digital’s Account-Based Marketing solutions are built to help B2B organizations focus their efforts where they matter most - on the accounts most likely to convert. We blend strategic targeting, personalized content, and multi-channel engagement to drive pipeline and close deals faster.

Why Account-Based Marketing Matters

B2B sales cycles are long, complex, and full of decision-makers. A generic marketing approach doesn’t cut it. Your team needs to be focused, coordinated, and intentional, especially when it comes to your highest-value opportunities.

ABM solves that. It unites marketing and sales around shared targets, ensures your content speaks directly to each buyer’s priorities, and builds sustained engagement across the funnel. With the right strategy and infrastructure, ABM becomes one of the most efficient and scalable ways to drive pipeline.

At Marcel Digital, we help you bring that system to life, with the strategy, content, and activation to turn top accounts into real revenue.

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The Problems We Solve

If your marketing and sales teams are casting a wide net with limited return, we can help narrow your focus and deepen your impact.

  • Struggling to define which accounts to prioritize? We help you build an Ideal Customer Profile (ICP), align with sales, and tier accounts based on fit, intent, and opportunity.
  • Campaigns feel too broad or impersonal? We create tailored messaging, offers, and creative for each segment, aligned to account type, role, and funnel stage.
  • Sales and marketing aren’t aligned on ABM? We bring both teams together around shared targets, messaging frameworks, and coordinated outreach strategies.
  • No visibility into what’s working? We implement engagement tracking and campaign reporting at the account level, so you can measure what moves the needle.

Our Approach

We don’t just do ABM in theory. We build ABM systems designed for real teams with clear focus, repeatable workflows, and measurable outcomes.

1

Account Identification & Research

We help you pinpoint and profile your highest-value targets using data, firmographics, and behavioral signals.

2

Strategy & Content Planning

We build a campaign roadmap with personalized messaging, content offers, and channel plans by account tier and persona.

3

Execution & Enablement

Campaigns are launched across key channels, with sales enablement materials delivered to support outreach and alignment.

4

Reporting & Optimization

We measure engagement, pipeline influence, and revenue contribution - then optimize to increase impact over time.

Build High-Value Relationships at Scale

Let’s create a focused ABM strategy that turns your top accounts into your best customers. Work with Marcel Digital to align your team, personalize your outreach, and drive measurable results.

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FAQs

ABM is a targeted marketing strategy where sales and marketing teams work together to create personalized campaigns for high-value accounts.

ABM is especially effective for B2B organizations with long sales cycles, large deal sizes, and multiple stakeholders involved in the buying decision.

We use a mix of firmographics, behavioral data, and sales insights to identify and prioritize accounts most likely to generate high ROI.

Yes, ABM often complements broader campaigns by focusing resources on high-priority accounts while continuing to generate general demand.

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Let’s find the right solution for your business today.