The Generative Search Playbook for B2B Brands
Want your brand to show up when AI does the recommending? Download our free Generative Search Playbook for B2B Brands.
This playbook will help you:
Understand how generative AI search works in plain language
Learn how it differs from traditional SEO
See how AI tools influence B2B buyer decisions
Identify the ranking signals that drive AI citations
Apply actionable tactics to increase visibility in AI answers
Prepare for what search will look like over the next 2-3 years
If your traffic feels a little off lately, you’re not imagining it.
More B2B buyers are starting their research in generative AI tools like Google AI Overviews, ChatGPT Search, and Perplexity. They ask a question, get a direct answer, and keep moving. In many cases, they never scroll through results or click a link.
Those answers come from a very small group of sources AI sees as credible.
If your brand is not clear, trusted, and easy for AI systems to understand, you risk being left out of the research process entirely, even when your SEO foundation is strong.
This playbook is built for B2B marketing and growth teams who want a clear starting point.
It breaks down how generative search works today, what AI systems look for when selecting sources, and how to adapt your content so your brand shows up during the research phase, not after decisions are already made.
Why You Need This Playbook
If you want your brand to be included in AI-generated answers when buyers research solutions, this is where you start.
Instant Access, Immediate Clarity
Download the playbook and quickly understand how generative search is changing B2B discovery. You’ll see where AI fits into the buyer journey and what visibility really means when answers replace search results.
Clear, Actionable Direction
No theory, no guesswork. You’ll get practical guidance you can apply right away to improve how your content is understood, trusted, and surfaced by AI tools.
Prepare for What’s Next in Search
Learn how to adapt your digital strategy so it holds up as generative AI becomes a bigger part of B2B research. The playbook shows how to strengthen visibility today while setting your brand up for the next phase of search.
Download the Generative Search Playbook
Turn generative search into an advantage with clear steps for improving credibility, content structure, and visibility across the AI tools B2B buyers are using right now.
