Content marketing is the creation and distribution of content, like blog posts, whitepapers, landing pages, and more, that attracts, engages, and converts your ideal audience across the buyer journey.
Tell the Right Story. Attract the Right Audience.
Marcel Digital’s Content Marketing solutions help B2B organizations create purposeful content that drives awareness, builds trust, and supports the full buyer journey. From SEO-driven blog posts to sales enablement assets and lead generation campaigns, we create content that aligns with your strategy and delivers measurable impact.
Why Content Marketing Matters
B2B buyers are overwhelmed with information. If your content doesn’t stand out, speak clearly, or serve a purpose, it gets ignored. That’s why a strategic content program isn’t optional, it’s a competitive advantage.
Content marketing connects the dots between awareness and conversion. It drives qualified traffic, supports sales conversations, and keeps buyers engaged as they evaluate and decide.
At Marcel Digital, we don’t just produce content. We build content systems that align with business outcomes and deliver measurable value over time.
The Problems We Solve
If your content feels disconnected, underperforming, or hard to scale - we can help.
- You’re producing content but not seeing results? We connect content efforts to traffic, engagement, and revenue, not vanity metrics.
- You’re not sure what to write or prioritize? We create editorial roadmaps tied to personas, funnel stages, and high-intent search behavior.
- Sales and marketing aren’t aligned on messaging? We work across teams to unify voice, priorities, and assets so content supports every touchpoint.
- You’re lacking internal capacity to execute? Our in-house strategists, writers, editors, and SEOs work as an extension of your team to get it done right.
Our Process
1
Discovery & Content Audit
We assess your current content inventory, gaps, SEO performance, and how well your assets support the buyer journey.
2
Planning & Strategy
We build an editorial plan, keyword strategy, and content roadmap based on your goals, personas, and funnel stages.
3
Creation & Collaboration
Our writers, editors, and strategists produce content that reflects your brand voice, solves real problems, and drives action.
4
Activation & Optimization
We integrate content across channels, track performance, and continuously improve based on real-world engagement and outcomes.
Create Content That Drives Revenue
B2B content should do more than educate, it should perform. Marcel Digital helps you create and scale a content program that supports every stage of your funnel and drives long-term business growth.
FAQs
What is content marketing in a B2B context?
How is this different from general copywriting?
Content marketing focuses on strategy, searchability, funnel alignment, and performance. It’s not just about writing - it’s about writing the right content for the right goals.
Can content marketing work alongside other campaigns?
Absolutely. We often create content that supports ABM, email, inbound, sales enablement, and demand generation programs.
What types of content do you create?
We create blog articles, pillar pages, landing pages, gated content (eBooks, guides, checklists), case studies, sales one-pagers, email workflows, and more.
Can inbound marketing work alongside outbound or ABM efforts?
Yes. Inbound often complements ABM and outbound by building awareness and trust with a broader audience, which you can then narrow down with more targeted campaigns.
Ready to get started?
Let’s find the right solution for your business today.