Digital Compliance & Data Privacy Services
Compliance is no longer a “nice to have.”
From GDPR and CCPA to HIPAA, ADA, and evolving data privacy laws, organizations are expected to protect user data, respect consent, and create inclusive digital experiences.
At Marcel Digital, we help you make compliance a seamless part of your digital strategy, not a roadblock. We bring together technical, marketing, and legal perspectives to create practical, scalable solutions that reduce risk and build trust.
Why Compliance Matters
Whether you’re collecting leads, analyzing user behavior, or personalizing experiences, today’s digital environment demands clear answers to questions like:
Are we handling user data properly across all platforms?
Have we put the right consent tools and policies in place?
Is our website accessible to all users and legally protected?
Getting compliance wrong can create legal risk, erode user trust, and damage your brand. We help you get it right from the start.
The Problems We Solve
If your website doesn't have a valid consent banner or cookie policy in place, we implement platforms like Cookiebot or OneTrust to keep your tracking in check and legally sound.
If your GA4 or ad tracking setup isn’t aligned with privacy laws, we clean it up - ensuring opt-in tracking, IP anonymization, and clear data governance.
If you’re in healthcare or finance and need to protect sensitive data, we implement HIPAA-safe analytics workflows and form tracking.
And if your site isn’t fully accessible, we audit and fix ADA/WCAG issues so that your digital experience is inclusive and compliant.
Privacy & Data Governance
Privacy laws change quickly, and marketing teams often struggle to keep platforms aligned with regional requirements. We evaluate how your site and tools collect, store, and share user data, then implement practices that support compliance with regulations such as GDPR and CCPA. This includes reviewing tag behavior, consent enforcement, data retention rules, and how information is passed between systems.
Our goal is to create a data environment that respects user choice, keeps tracking accurate, and supports your marketing programs without introducing unnecessary risk.
Analytics & Tracking Compliance
Tracking platforms are only compliant when configured with clear consent logic and controlled data flows. We examine your GA4, Tag Manager, pixels, and any server-side setups to ensure tracking fires only when appropriate and follows regional requirements. This covers consent conditions, IP anonymization, event configuration, and tag governance.
By aligning your analytics with privacy rules, you maintain accurate measurement while collecting data responsibly.
Accessibility Compliance Services
An accessible website supports all users and reduces the risk of ADA-related issues. We review your site against WCAG 2.1 AA criteria, identify accessibility gaps, and guide your development team through practical remediation steps. This includes navigation structure, content formatting, interactive components, and compatibility with assistive technology.
Our accessibility work ensures your digital experience is usable, inclusive, and ready for long-term compliance with established standards.
HIPAA Analytics Compliance
Organizations that handle sensitive health information must address analytics and tracking with extra care. We design HIPAA-safe configurations that prevent PHI from entering analytics platforms, maintain secure form submission workflows, and ensure that internal teams can still measure performance accurately.
This support helps healthcare organizations protect patient data while maintaining the ability to track engagement and evaluate digital initiatives.
Our Approach
We don’t believe in one-size-fits-all compliance. We work closely with your team to assess risks, recommend changes, and implement them in a way that works for your tools and workflows.
Risk & Readiness Assessment
We take a comprehensive look at your current platforms, tools, and processes to identify compliance gaps and structural risks before they become costly issues. This includes reviewing how data flows through your systems, evaluating your consent and tracking setup, and assessing your internal procedures against regulatory standards. The result is a clear, actionable readiness roadmap that positions your organization to strengthen its privacy posture with confidence.
Consent Management Implementation
We implement user-friendly, legally defensible consent experiences that support both transparency and performance. This includes deploying cookie banners, preference centers, and geolocation-based rules that reflect global regulatory requirements. The outcome is a smooth, compliant user journey backed by scalable technical governance.
GA4 & Tracking Compliance
We align your analytics and event tracking with regional privacy rules and consent expectations to ensure your data collection remains compliant and accurate. Our process includes auditing your GA4 property, validating tag behavior across different consent states, and eliminating non-permitted data flows. By optimizing your configuration and documentation, we help you maintain reliable analytics while reducing regulatory and operational risk.
Accessibility & ADA Compliance
We conduct a thorough accessibility review of your website to identify issues preventing alignment with WCAG 2.1 AA standards. Beyond reporting, we partner with your development and design teams to prioritize fixes, implement best practices, and establish repeatable processes that support long-term accessibility. This ensures your digital experience is inclusive, compliant, and optimized for all users, including those who rely on assistive technologies.
HIPAA & PHI Data Protection
We help organizations that handle sensitive healthcare information build tracking and analytics setups that fully support HIPAA requirements. This includes auditing existing data flows, tightening configurations to avoid accidental PHI exposure, and ensuring that no protected data is sent to platforms that aren’t HIPAA-compliant. Our approach safeguards patient privacy while giving you the insights needed to operate effectively within strict regulatory environments.
Monitoring & Maintenance
Compliance is not a one-time check. Tools, regulations, and platform features evolve, and your configurations should evolve with them. We establish monitoring processes to catch issues early, review configurations periodically, and keep consent tools and tracking rules updated. This creates a stable compliance foundation that continues to support your operations over time.
Built for Teams Who Need Peace of Mind
Compliance doesn’t need to be complex or disruptive. Marcel Digital helps you meet requirements with clear, practical solutions - so your team can focus on what they do best.
Frequently Asked Questions
Yes. We assess your tools and data collection practices, implement CMPs, and adjust analytics/tagging setups to comply with data privacy laws.
We audit your current site against WCAG 2.1 AA standards, recommend fixes, and can support your development team through remediation.
Absolutely. We help healthcare organizations ensure HIPAA-compliant tracking, analytics, and form submission workflows.
Yes. We work with platforms like GA4, Google Tag Manager, HubSpot, and more - no need to overhaul your stack.
That’s what we’re here for. We’ll assess your current state and build a roadmap to bring your tools, policies, and practices up to speed.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart