Measurement captures the performance of your campaigns against defined goals and KPIs. Attribution shows how credit is distributed across different touchpoints. We help you with both, but measurement is the foundation.
Measure What Matters. Make Better Decisions.
Clicks, impressions, and conversions are just the surface. Marcel Digital’s Campaign Measurement Solutions help you dig deeper, tying marketing performance to real business outcomes like leads, pipeline, and revenue.
We help you build a measurement strategy that connects campaigns across platforms, tracks meaningful KPIs, and gives your team a clear, trustworthy view of performance, so you can optimize with confidence, not assumptions.
Why Campaign Measurement Matters
Every campaign is an investment. But without the right measurement strategy, it’s hard to know:
- What’s actually driving results?
- Which channels or tactics are underperforming?
- Are we focusing on the metrics that matter or just the ones that are easiest to see?
Great measurement goes beyond the dashboard. It supports smarter planning, faster optimization, and stronger results.
The Problems We Solve
Marketing teams often get stuck with incomplete, inconsistent, or siloed reporting. We fix that.
If your team is manually pulling reports from multiple platforms and trying to piece together what’s working - we automate the process and build a central source of truth.
If leadership is asking for ROI and you’re stuck in platform metrics - we help connect campaign performance to business outcomes using CRM, sales, and web data.
If you’ve recently moved to GA4 or changed platforms and your reports aren’t making sense - we align your tracking, goals, and KPIs to reflect real performance.
And when teams aren’t sure what to optimize next, we deliver the visibility that makes it clear.
Our Approach
We work with you to build a measurement strategy that fits your goals, tools, and team. Our approach includes:
1
KPI Strategy & Goal Mapping
We help define the right metrics to track across channels based on your business model, sales cycle, and funnel.
2
GA4 & Tagging Configuration
We ensure accurate, consistent tracking across web, ads, email, and more - especially in the GA4 and server-side tagging environment.
3
CRM & Platform Integration
We connect your marketing data with HubSpot, Salesforce, and other CRMs to show campaign impact from lead to revenue.
4
Attribution & Funnel Visibility
We align reporting to show influence across the full journey - not just the last click.
5
Reporting & Dashboards
We build visual, filterable dashboards in Looker Studio or your preferred BI tool - tailored to how your team needs to use the data.
Built for Teams Who Want Smarter Results
Campaign measurement isn’t just about proving value - it’s about finding your next opportunity. Marcel Digital gives you the clarity to optimize every campaign with purpose.
FAQs
What’s the difference between measurement and attribution?
Can you build reports for GA4?
Yes - we specialize in GA4 and often build custom tracking plans, event structures, and dashboards using GA4 data in Looker Studio or BigQuery.
Can we track performance beyond clicks and form fills?
Absolutely. We help connect your marketing data to downstream metrics - like qualified leads, pipeline value, and closed revenue - using CRM and sales data integrations.
What if we don’t have everything tracked yet?
That’s very common. We’ll start by getting your tracking aligned, then build measurement dashboards on top of a clean, reliable data foundation.
Ready to get started?
Let’s find the right solution for your business today.