Campaign Measurement
Measure What Matters. Make Better Decisions.
Clicks, impressions, and conversions are just the surface. Marcel Digital’s Campaign Measurement Solutions help you dig deeper, tying marketing performance to real business outcomes like leads, pipeline, and revenue.
We help you build a measurement strategy that connects campaigns across platforms, tracks meaningful KPIs, and gives your team a clear, trustworthy view of performance, so you can optimize with confidence, not assumptions.
Why Campaign Measurement Matters
Every campaign is an investment. But without the right measurement strategy, it’s hard to know:
What’s actually driving results?
Which channels or tactics are underperforming?
Are we focusing on the metrics that matter or just the ones that are easiest to see?
Great measurement goes beyond the dashboard. It supports smarter planning, faster optimization, and stronger results.
The Problems We Solve
Marketing teams often get stuck with incomplete, inconsistent, or siloed reporting. We fix that.
If your team is manually pulling reports from multiple platforms and trying to piece together what’s working - we automate the process and build a central source of truth.
If leadership is asking for ROI and you’re stuck in platform metrics - we help connect campaign performance to business outcomes using CRM, sales, and web data.
If you’ve recently moved to GA4 or changed platforms and your reports aren’t making sense - we align your tracking, goals, and KPIs to reflect real performance.
And when teams aren’t sure what to optimize next, we deliver the visibility that makes it clear.
Our Approach
We work with you to build a measurement strategy that fits your goals, tools, and team. Our approach includes:
KPI Strategy & Goal Mapping
We help define the right metrics to track across channels based on your business model, sales cycle, and funnel.
GA4 & Tagging Configuration
We ensure accurate, consistent tracking across web, ads, email, and more - especially in the GA4 and server-side tagging environment.
CRM & Platform Integration
We connect your marketing data with HubSpot, Salesforce, and other CRMs to show campaign impact from lead to revenue.
Attribution & Funnel Visibility
We align reporting to show influence across the full journey - not just the last click.
Reporting & Dashboards
We build visual, filterable dashboards in Looker Studio or your preferred BI tool - tailored to how your team needs to use the data.
Built for Teams Who Want Smarter Results
Campaign measurement isn’t just about proving value - it’s about finding your next opportunity. Marcel Digital gives you the clarity to optimize every campaign with purpose.
Frequently Asked Questions
Measurement captures the performance of your campaigns against defined goals and KPIs. Attribution shows how credit is distributed across different touchpoints. We help you with both, but measurement is the foundation.
Yes - we specialize in GA4 and often build custom tracking plans, event structures, and dashboards using GA4 data in Looker Studio or BigQuery.
Absolutely. We help connect your marketing data to downstream metrics - like qualified leads, pipeline value, and closed revenue - using CRM and sales data integrations.
That’s very common. We’ll start by getting your tracking aligned, then build measurement dashboards on top of a clean, reliable data foundation.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart