Martech Strategy
Your MarTech stack should work for you.
Your marketing technology stack should make your team faster, smarter, and more effective, not slower and more fragmented.
At Marcel Digital, we help organizations assess, optimize, and integrate their MarTech stacks to support commercial growth.
Whether you're scaling up, cleaning up, or connecting tools that don’t talk to each other, our solutions are built to make your stack work harder for you.
Why MarTech Stack Optimization Matters
An effective MarTech stack isn’t about how many tools you have - it’s about how well they work together. We help you cut through the noise, streamline platforms, and align your systems with your strategy so your team can focus on execution, not technology headaches.
Eliminate Tool Overlap: We audit your stack to identify redundancy and cost inefficiencies.
Improve Data Flow: We connect your systems so data moves cleanly between platforms, without manual exports or lost visibility.
Enable Smarter Campaigns: With the right integrated tools in place, you can execute faster and personalize more effectively.
Support Team Efficiency: We ensure the tools your team uses are intuitive, purposeful, and aligned to your processes, not working against them.
Lay the Foundation for Scale: A strong MarTech foundation enables faster pivots, better insights, and more confident planning.
Common Challenges We Solve
Many teams we work with come to us feeling overwhelmed by the number of tools they’ve accumulated - or frustrated by how poorly those tools are connected. Data is siloed. Campaigns feel disjointed. Reporting is a mess. And in many cases, budget is being spent on platforms no one’s fully using.
We help you step back and rethink the full stack. What do you actually need? Where are the gaps? What can be retired or replaced? We guide you through selection, implementation, and integration - ensuring your stack supports your goals and grows with your business.
Our MarTech Stack Solutions
Full Stack Audits & Roadmapping
We evaluate your current tools, costs, usage, and performance, and build a roadmap that aligns your stack with your strategy.
Platform Selection & Implementation
From CRMs and CMSs to automation, attribution, and analytics platforms - we help you choose and launch the right tools.
Systems Integration
We connect your platforms (CRM, CMS, analytics, paid media, forms, email, etc.) so data flows cleanly and processes run smoothly.
Reporting & Dashboards
We build visual, filterable dashboards in Looker Studio or your preferred BI tool - tailored to how your team needs to use the data.
Training & Ongoing Support
We empower your team to use the tools you’ve invested in - and we stay available to support optimization over time.
Why Marcel Digital?
Platform-Neutral Guidance: We recommend what’s best for you, not what we’re trying to sell.
Cross-Disciplinary Expertise: Strategy, analytics, development, UX, and automation, all handled in-house, under one roof.
Focus on Practical Outcomes: Every decision is tied to goals like lead generation, conversions, and customer retention, not just tool features.
Long-Term Partnership: We help you build a stack that evolves with your business, not one that becomes obsolete in a year.
Let’s Make Your Stack Work Smarter
Technology should support your strategy, not get in the way. Marcel Digital helps you build a MarTech stack that’s streamlined, integrated, and built for impact.
Frequently Asked Questions
Yes - we specialize in GA4 and often build custom tracking plans, event structures, and dashboards using GA4 data in Looker Studio or BigQuery.
Common signs include platform overlap, poor data flow, low team adoption, manual reporting, or feeling like your tools are slowing you down instead of helping you move faster.
Yes. Integration is one of our core strengths. We help unify your existing systems and ensure data flows reliably between them.
It can be either. We offer one-time stack audits and implementations, as well as long-term support and optimization based on how your needs evolve.
We guide you through platform selection, help with setup, and support data migration or integration as needed, minimizing disruption.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart