CMS & DXP
Build Your Website on a Foundation That Scales With You.
Choosing the right Content Management System (CMS) or Digital Experience Platform (DXP) is about more than just publishing content. It’s about delivering consistent, high-performing, personalized experiences at every digital touchpoint, without compromising scalability or security.
At Marcel Digital, we help you plan, build, and optimize CMS and DXP environments that align with your brand, your workflows, and your long-term digital strategy.
Smart Infrastructure for Smarter Experiences
Too often, CMS projects focus only on visual redesigns or surface-level functionality. We take a systems-first approach that prioritizes usability, extensibility, and long-term maintainability.
Our strategy includes:
Evaluating and recommending the right CMS or DXP for your business needs
Ensuring your platform supports flexible content modeling and multichannel delivery
Integrating with martech tools, CRMs, analytics platforms, and APIs
Empowering marketing and content teams to publish confidently without developer bottlenecks
Providing governance, training, and scalability planning
Whether you’re migrating from a legacy CMS or evaluating a composable DXP architecture, Marcel will help you choose and implement the right foundation for your digital ecosystem.
Why Marcel Digital
Our approach is platform-agnostic and strategy-first. We’re not reselling licenses or forcing you into a system that doesn’t fit.
Experienced developers & strategists under one roof: We bridge the gap between design, content, and infrastructure.
Security and scalability baked in: From compliance to load handling, we build with the future in mind.
Integration experience: We unify CMSs with analytics, CRMs, marketing automation, and business systems.
We don’t just “launch websites.” We build digital experiences that last.
CMS & DXP Services We Offer
We tailor solutions to your organization’s size, team, and growth goals:
Platform Selection & Architecture Planning
We help you select and plan a CMS or DXP that aligns with your business logic, user roles, and future roadmap.
CMS Implementation & Custom Development
Full custom or headless builds designed for performance and flexibility.
Migrations & Replatforming
Seamless transitions from legacy systems to modern platforms, including content migration, URL structure, redirects, and SEO preservation.
Content Modeling & Governance
Designing structured content types and workflows to enable reusability and consistency across teams and channels.
Performance Optimization & Ongoing Support
Technical SEO, Core Web Vitals, caching, CDN setup, and future-proofing your CMS for long-term use.
Let’s Build a Smarter Digital Experience Stack
From CMS replatforming to full-scale DXP enablement, Marcel Digital helps you make confident platform decisions and build systems that grow with your organization.
Frequently Asked Questions
A CMS primarily handles content creation and delivery. A DXP (Digital Experience Platform) goes further, offering personalization, automation, analytics, and orchestration across all digital channels.
Yes. We help you evaluate and implement the right approach based on your goals, resources, and content strategy.
Absolutely. We manage everything from URL mapping and SEO preservation to content migration, user permissions, and new build architecture.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart