A CMS primarily handles content creation and delivery. A DXP (Digital Experience Platform) goes further, offering personalization, automation, analytics, and orchestration across all digital channels.
Build Your Website on a Foundation That Scales With You.
Choosing the right Content Management System (CMS) or Digital Experience Platform (DXP) is about more than just publishing content. It’s about delivering consistent, high-performing, personalized experiences at every digital touchpoint, without compromising scalability or security.
At Marcel Digital, we help you plan, build, and optimize CMS and DXP environments that align with your brand, your workflows, and your long-term digital strategy.
Smart Infrastructure for Smarter Experiences
Too often, CMS projects focus only on visual redesigns or surface-level functionality. We take a systems-first approach that prioritizes usability, extensibility, and long-term maintainability.
Our strategy includes:
- Evaluating and recommending the right CMS or DXP for your business needs
- Ensuring your platform supports flexible content modeling and multichannel delivery
- Integrating with martech tools, CRMs, analytics platforms, and APIs
- Empowering marketing and content teams to publish confidently without developer bottlenecks
- Providing governance, training, and scalability planning
Whether you’re migrating from a legacy CMS or evaluating a composable DXP architecture, Marcel will help you choose and implement the right foundation for your digital ecosystem.
Why Marcel Digital
Our approach is platform-agnostic and strategy-first. We’re not reselling licenses or forcing you into a system that doesn’t fit.
- Experienced developers & strategists under one roof: We bridge the gap between design, content, and infrastructure.
- Security and scalability baked in: From compliance to load handling, we build with the future in mind.
- Integration experience: We unify CMSs with analytics, CRMs, marketing automation, and business systems.
We don’t just “launch websites.” We build digital experiences that last.
CMS & DXP Services We Offer
We tailor solutions to your organization’s size, team, and growth goals:
1
Platform Selection & Architecture Planning
We help you select and plan a CMS or DXP that aligns with your business logic, user roles, and future roadmap.
2
CMS Implementation & Custom Development
Full custom or headless builds designed for performance and flexibility.
3
Migrations & Replatforming
Seamless transitions from legacy systems to modern platforms, including content migration, URL structure, redirects, and SEO preservation.
4
Content Modeling & Governance
Designing structured content types and workflows to enable reusability and consistency across teams and channels.
5
Performance Optimization & Ongoing Support
Technical SEO, Core Web Vitals, caching, CDN setup, and future-proofing your CMS for long-term use.
Let’s Build a Smarter Digital Experience Stack
From CMS replatforming to full-scale DXP enablement, Marcel Digital helps you make confident platform decisions and build systems that grow with your organization.
FAQs
What’s the difference between a CMS and a DXP?
Do you build both traditional and headless CMS environments?
Yes. We help you evaluate and implement the right approach based on your goals, resources, and content strategy.
Can you migrate our existing site to a new CMS?
Absolutely. We manage everything from URL mapping and SEO preservation to content migration, user permissions, and new build architecture.
Ready to get started?
Let’s find the right solution for your business today.