It includes platform integration, data auditing, KPI definition, custom dashboards, and performance attribution. We tailor the setup to your goals so you can clearly see what’s driving results and where to optimize.
Clear Reporting. Smarter Decisions. Better Results.
At Marcel Digital, we help marketing teams gain visibility into what’s working and what isn’t - without the noise. Our Marketing Analytics Solutions give you accurate, actionable insights that connect your campaigns to real business outcomes. No fluff. No guesswork. Just clear data that drives smarter decisions.
Why Marketing Analytics?
Most teams aren’t short on data - they’re short on answers. We help you cut through the clutter by centralizing your metrics, aligning reporting with your goals, and building dashboards that actually help you make decisions.
- All Data in One Place: We connect your platforms - Google Ads, GA4, HubSpot, CRM, and more - for a full view of performance.
- Focus on What Matters: We help you define the right KPIs based on goals like leads, conversions, and revenue.
- Know What’s Driving Results: We apply tracking and attribution models to show how each channel and campaign contributes.
- Reliable, Real-Time Reporting: Our dashboards give your team accurate data when you need it, not weeks later.
- Smarter Budget Allocation: With better visibility comes better decisions on where to invest and where to pull back.
How Our Analytics Solutions Solve Real Problems
“We don’t know what’s working.” We build clear dashboards that track performance by channel, campaign, and conversion - so you can see results in real time.
“We’re reporting from five different tools.” We integrate your platforms into a single source of truth, eliminating manual work and reducing inconsistencies.
“Our reports don’t match what sales is seeing.” We connect marketing and sales data for full-funnel visibility, so your teams are working from the same numbers.
“We don’t trust our data.” We audit your tracking setup to ensure accurate tagging, clean data, and consistent definitions across systems.
“We can’t tie efforts to revenue.” We configure attribution and closed-loop reporting that show how campaigns influence pipeline and deals - not just clicks.
Why Marcel Digital?
We don’t just plug in new tools - we guide you through meaningful transformation, grounded in strategy and focused on outcomes.
1
Expert Platform Knowledge
We work with GA4, HubSpot, Looker Studio, Google Tag Manager, Salesforce, and more.
2
Strategic Thinking
We build reporting around your goals - not templates or one-size-fits-all models.
3
Full-Funnel Focus
From first click to closed deal, we show how each step contributes to performance.
4
In-House Team
Our developers, analysts, and strategists collaborate to deliver clean, reliable reporting every time.
Let’s Make Your Reporting Work for You
Clear data leads to better decisions. Marcel Digital’s Marketing Analytics Solutions help you take control of your reporting and make every marketing move count.
FAQs
What does a marketing analytics solution include?
Can you integrate multiple data sources into one dashboard?
Yes. We connect tools like Google Analytics, HubSpot, CRMs, ad platforms, and more into a single reporting view, so you don’t have to switch between systems or manage disconnected reports.
What platforms do you support?
We work with Google Analytics 4, Looker Studio, HubSpot, Salesforce, Google Ads, Tag Manager, Meta Ads, LinkedIn Ads, and a wide range of CRMs and marketing tools.
How do you ensure the data is accurate?
We perform a full audit of your tracking setup, resolve errors or gaps, and apply consistent tagging and UTM standards to ensure clean, reliable data.
Can you track marketing’s impact on revenue?
Yes. We configure closed-loop reporting and attribution models that connect your marketing campaigns to leads, pipeline, and closed deals.
Do you provide ongoing support?
Absolutely. We offer continuous monitoring, optimization, and updates to dashboards and reports as your campaigns, tools, or business needs evolve.
Ready to get started?
Let’s find the right solution for your business today.