Marketing Analytics Services & Consulting
Gain clarity and confidence with analytics consulting & agency services.
Connect your marketing to pipeline, revenue, and growth. Marcel Digital provides marketing analytics services and consulting designed for B2B teams that need more than dashboards.
As a marketing analytics agency, we centralize data, align KPIs with revenue goals, and deliver reporting that enables smarter budget allocation and stronger business outcomes.
Why Marketing Analytics?
Most teams aren’t short on data - they’re short on answers. We help you cut through the clutter by centralizing your metrics, aligning reporting with your goals, and building dashboards that actually help you make decisions.
All Data in One Place: We connect your platforms - Google Ads, GA4, HubSpot, CRM, and more - for a full view of performance.
Focus on What Matters: We help you define the right KPIs based on goals like leads, conversions, and revenue.
Know What’s Driving Results: We apply tracking and attribution models to show how each channel and campaign contributes.
Reliable, Real-Time Reporting: Our dashboards give your team accurate data when you need it, not weeks later.
Smarter Budget Allocation: With better visibility comes better decisions on where to invest and where to pull back.
For B2B organizations, the challenge is not just seeing channel-level results but connecting marketing activities to lead quality, pipeline contribution, and closed revenue. Our analytics consulting services ensure your reports answer the questions that matter most to executives and sales stakeholders.
Our Approach to Marketing Analytics
Our methodology is built to help organizations move from fragmented reporting to strategic, revenue-focused analytics:
Audit & Discovery: Review existing reporting and identify gaps in connecting marketing to sales outcomes.
Strategy & Design: Define KPIs and dashboards aligned with pipeline, revenue, and retention.
Implementation: Integrate CRMs, automation platforms, and analytics tools into a single reporting environment.
Optimization: Continuously refine reporting to highlight what drives the highest-value leads.
Enablement: Train teams across marketing and sales to use analytics in everyday decision-making.
How Our Marketing Analytics Solutions Solve Real Problems
“We don’t know what’s working.”
We build clear dashboards that track performance by channel, campaign, and conversion - so you can see results in real time.
“We’re reporting from five different tools.”
We integrate your platforms into a single source of truth, eliminating manual work and reducing inconsistencies.
“Our reports don’t match what sales is seeing.”
We connect marketing and sales data for full-funnel visibility, so your teams are working from the same numbers.
“We don’t trust our data.”
We audit your tracking setup to ensure accurate tagging, clean data, and consistent definitions across systems.
Why Choose Marcel Digital for B2B Marketing Analytics?
We don’t just plug in new tools - we guide you through meaningful transformation, grounded in strategy and focused on outcomes.
Expert Platform Knowledge
We work with GA4, HubSpot, Looker Studio, Google Tag Manager, Salesforce, and more.
Strategic Thinking
We build reporting around your goals - not templates or one-size-fits-all models.
Full-Funnel Focus
From first click to closed deal, we show how each step contributes to performance
In-House Team
Our developers, analysts, and strategists collaborate to deliver clean, reliable reporting every time.
Marketing Analytics Tools and Platforms We Support
We work with the platforms most critical to B2B marketing and sales alignment, including:
Google Analytics 4
Google Tag Manager
Looker Studio and Tableau
HubSpot
Salesforce
BigQuery and Snowflake
LinkedIn Ads, Google Ads, and other B2B demand generation channels
By integrating these platforms, we ensure your marketing and sales teams operate from a shared, reliable source of truth.
Let’s Make Your Reporting Work for You
Clear data leads to better decisions. Marcel Digital’s Marketing Analytics Solutions help you take control of your reporting and make every marketing move count.
Frequently Asked Questions
Our marketing analytics services include platform integration, data auditing, KPI definition, custom dashboards, and performance attribution. As a B2B-focused marketing analytics agency, we tailor every solution to your goals so you can see how campaigns impact pipeline, revenue, and long-term growth.
B2B sales cycles are complex, with multiple channels and touchpoints influencing pipeline. Marketing analytics consulting helps you connect those touchpoints to leads and revenue. Our team of analytics experts builds frameworks that go beyond clicks and impressions to reveal what actually drives business outcomes.
Yes. We connect tools like Google Analytics, HubSpot, Salesforce, CRMs, and ad platforms into a single reporting environment. This eliminates manual reporting and ensures both marketing and sales teams are aligned to the same numbers.
We work with leading marketing and sales platforms, including GA4, Google Tag Manager, Looker Studio, Tableau, HubSpot, Salesforce, BigQuery, Snowflake, Google Ads, LinkedIn Ads, and more. Our expertise ensures seamless integration across your stack.
We begin with a full audit of your tracking and tagging setup, resolve inconsistencies, and apply UTM standards across campaigns. Our process delivers clean, reliable data that executives and sales teams can trust when making revenue-impacting decisions.
Yes. We configure closed-loop reporting and attribution models that tie marketing activities directly to pipeline and closed deals. This ensures your reporting reflects true business outcomes, not just vanity metrics.
Absolutely. We offer continuous monitoring, dashboard updates, and training so your reporting adapts as campaigns, platforms, and business needs evolve. Our consulting approach ensures your analytics framework grows with your organization.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart