Website Experience

Speak to an Expert

In B2B, your website is the front door to your sales funnel, customer journey, and brand story.

From landing pages to resource centers to contact forms, every interaction shapes how buyers perceive your credibility and whether they take the next step. At Marcel Digital, we help B2B organizations improve website experience across structure, content, design, and performance. Whether you’re fixing friction points or building a new digital foundation, we create experiences that convert visitors into pipeline.

Why Website Experience Matters

B2B buyers expect fast, clear, and purposeful web interactions. They don’t want to dig through dense menus or fill out endless forms. If your site doesn’t support their needs, they’ll bounce or go to a competitor that does.

Improving your website experience helps you:

  • Reduce bounce rates and keep buyers engaged
  • Guide users through complex product and service information
  • Increase form submissions and conversion rates
  • Build trust through professional, user-friendly design
  • Support marketing, sales, and success teams with content that works

Your website is the most visible part of your customer journey and we help you make it a competitive advantage.

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The Problems We Solve

If your site feels outdated, underperforming, or difficult to manage - we can help.

  • High traffic, low conversions? We analyze key pages and CTAs to understand where visitors are dropping off and optimize the layout and messaging to increase engagement.
  • Long sales cycles with poor lead quality? We refine forms, landing pages, and gated content so the right people convert and sales knows what to do with them.
  • Frustrating navigation and user paths? We simplify your information architecture and user flow so buyers can find what they need and take action faster.
  • Inconsistent messaging or design? We align your content and brand presentation to deliver a consistent experience across all pages and devices.
  • Site performance issues? We improve load speed, mobile responsiveness, and accessibility to meet technical standards and user expectations.

Our Process

We focus on real user behavior, then optimize your site for clarity, speed, and conversion.

1

UX Audits & Journey Mapping

We review analytics, user flows, heatmaps, and scroll behavior to understand friction points and experience gaps.

2

Design & Content Optimization

We update layouts, messaging, and calls to action based on what your audience actually needs, not just what looks good.

3

Conversion Path Strategy

We align content, CTAs, and forms to user intent across the funnel, from landing pages to thank-you pages.

4

Performance Tuning

We optimize your site speed, mobile usability, and accessibility to ensure every visit is smooth and successful.

Built for B2B Teams That Need Their Website to Perform

Your site is your opportunity to educate, influence, and convert. Marcel Digital helps you design and optimize every page for the real buyers you serve, so your website works harder at every stage of the journey.

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FAQs

Website experience optimization focuses on user flow, design, messaging, and conversion within your existing site. A redesign is a larger initiative. We can support both, depending on your needs.

We work with B2B companies across SaaS, healthcare, professional services, and education, especially those with long sales cycles or complex offerings.

Yes. We work within your current CMS or marketing stack to improve UX, content, and performance without requiring a rebuild, unless it’s needed.

We use GA4, Hotjar, heatmaps, CRM data, and performance tools like Search Console to understand user behavior and site issues.

We do both. Our in-house team includes designers, developers, and strategists, so we can plan, build, and optimize without handing things off.

Ready to get started?

 

Let’s find the right solution for your business today.