Platform Integration
Connect Your Systems. Eliminate Silos. Move Faster.
Disconnected tools lead to wasted time, inconsistent data, and missed opportunities. At Marcel Digital, we help businesses integrate their platforms - CRM, CMS, analytics, automation, ads, and more - so that data flows freely, processes run smoothly, and teams stay aligned.
Whether you’re building a new marketing stack or fixing broken workflows, we deliver integrations that support smarter decisions and faster growth.
Why Platform Integration Matters
Most businesses rely on multiple platforms to manage customer relationships, track performance, run campaigns, and deliver experiences. But when those platforms don’t talk to each other, everything slows down. We solve that by connecting your systems into a cohesive, efficient infrastructure built around how your business operates.
Consolidate Data: Eliminate duplicates and get a single source of truth across platforms.
Automate Workflows: Save time with smart connections between marketing, sales, and service tools.
Enable Better Reporting: Pull clean, consistent data into dashboards without manual effort.
Improve Customer Experience: Deliver consistent, personalized interactions across touchpoints.
Reduce Tech Overhead: Simplify your stack, reduce manual entry, and cut down on human error.
The Problems We Solve
You might have the right tools, but if they’re disconnected, you’re flying blind. Teams waste time on manual imports and spreadsheet juggling. Campaigns lack coordination. Reports don’t match. Customer experiences feel fragmented. We help fix all that by integrating your platforms so data moves cleanly, workflows trigger automatically, and everyone is working from the same system of record.
We connect marketing automation to CRMs. We sync CMS forms with sales pipelines. We link analytics tools to advertising platforms. And we build flexible integration layers that scale with your needs.
Our Approach
We keep it strategic, flexible, and platform-agnostic, because your stack should work for you, not the other way around.
Integration Planning
We audit your current tools, data flows, and pain points then map out how your platforms should connect.
Custom API & Middleware Integration
Whether through native connectors, tools like Make or Zapier, or direct API builds, we create integrations that are stable, scalable, and secure
CRM & Marketing Platform Sync
We align HubSpot, Salesforce, GA4, Google Ads, and more, so you get consistent lead and campaign data.
Event Tracking & Tagging Alignment
We make sure your GA4 events, UTM tags, and campaign metadata flow cleanly through your stack.
Warehouse & Cloud Connections
Need to send campaign data to BigQuery or combine web and CRM data for reporting? We handle that too.
Get Your Systems Talking
The tools you use should work together, not compete for your time. Marcel Digital’s Platform Integration solutions make your technology stack stronger, smarter, and more connected.
Frequently Asked Questions
A CMS primarily handles content creation and delivery. A DXP (Digital Experience Platform) goes further, offering personalization, automation, analytics, and orchestration across all digital channels.
Yes. We help you evaluate and implement the right approach based on your goals, resources, and content strategy.
Absolutely. We manage everything from URL mapping and SEO preservation to content migration, user permissions, and new build architecture.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart