A CMS primarily handles content creation and delivery. A DXP (Digital Experience Platform) goes further, offering personalization, automation, analytics, and orchestration across all digital channels.
Connect Your Systems. Eliminate Silos. Move Faster.
Disconnected tools lead to wasted time, inconsistent data, and missed opportunities. At Marcel Digital, we help businesses integrate their platforms - CRM, CMS, analytics, automation, ads, and more - so that data flows freely, processes run smoothly, and teams stay aligned. Whether you’re building a new marketing stack or fixing broken workflows, we deliver integrations that support smarter decisions and faster growth.
Why Platform Integration Matters
Most businesses rely on multiple platforms to manage customer relationships, track performance, run campaigns, and deliver experiences. But when those platforms don’t talk to each other, everything slows down. We solve that by connecting your systems into a cohesive, efficient infrastructure built around how your business operates.
- Consolidate Data: Eliminate duplicates and get a single source of truth across platforms.
- Automate Workflows: Save time with smart connections between marketing, sales, and service tools.
- Enable Better Reporting: Pull clean, consistent data into dashboards without manual effort.
- Improve Customer Experience: Deliver consistent, personalized interactions across touchpoints.
- Reduce Tech Overhead: Simplify your stack, reduce manual entry, and cut down on human error.
The Problems We Solve
You might have the right tools, but if they’re disconnected, you’re flying blind. Teams waste time on manual imports and spreadsheet juggling. Campaigns lack coordination. Reports don’t match. Customer experiences feel fragmented. We help fix all that by integrating your platforms so data moves cleanly, workflows trigger automatically, and everyone is working from the same system of record.
We connect marketing automation to CRMs. We sync CMS forms with sales pipelines. We link analytics tools to advertising platforms. And we build flexible integration layers that scale with your needs.
Our Approach
We keep it strategic, flexible, and platform-agnostic, because your stack should work for you, not the other way around.
1
Integration Planning
We audit your current tools, data flows, and pain points then map out how your platforms should connect.
2
Custom API & Middleware Integration
Whether through native connectors, tools like Make or Zapier, or direct API builds, we create integrations that are stable, scalable, and secure.
3
CRM & Marketing Platform Sync
We align HubSpot, Salesforce, GA4, Google Ads, and more, so you get consistent lead and campaign data.
4
Event Tracking & Tagging Alignment
We make sure your GA4 events, UTM tags, and campaign metadata flow cleanly through your stack.
5
Warehouse & Cloud Connections
Need to send campaign data to BigQuery or combine web and CRM data for reporting? We handle that too.
Get Your Systems Talking
The tools you use should work together, not compete for your time. Marcel Digital’s Platform Integration solutions make your technology stack stronger, smarter, and more connected.
FAQs
What’s the difference between a CMS and a DXP?
Do you build both traditional and headless CMS environments?
Yes. We help you evaluate and implement the right approach based on your goals, resources, and content strategy.
Can you migrate our existing site to a new CMS?
Absolutely. We manage everything from URL mapping and SEO preservation to content migration, user permissions, and new build architecture.
Ready to get started?
Let’s find the right solution for your business today.